A logo defines a brand’s identity. It is what makes people fall in love with your brand at first glance. And if you want people to love it as much as they love your brand, it must be designed well. In other words, it must be memorable.
But what is it that makes a logo memorable? A lot of people might say that it is a logo’s uniqueness that makes them fall in love with a particular design. Some say that designing a logo is a science while others say that it is a work of art.
What they fail to realize, is that creating a logo is a lot more. It is true that a design is a culmination of ideas. But brand owners must realize that creating a memorable logo requires more than ideas; it is how these ideas come together and take final form that truly matters.
What does it take to design a great logo? What are the aspects that make people fall for it? Watch this video and find out.
