{"id":1014,"date":"2014-01-10T12:06:50","date_gmt":"2014-01-10T12:06:50","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=1014"},"modified":"2023-07-17T07:15:47","modified_gmt":"2023-07-17T07:15:47","slug":"the-year-of-peeling-off-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/the-year-of-peeling-off-logos\/","title":{"rendered":"5 Famous Brands that Peeled off their Logos in 2013"},"content":{"rendered":"<p>Has anyone noticed lately how several brands and corporations are literally stripping down their logos? or <strong><a href=\"https:\/\/www.designmantic.com\/blog\/social-media-sites-prefer-blue-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">how most of the social media icons are all blue<\/a><\/strong>? Are we are heading back to the basics in logo designing? Or are the companies taking a defensive approach to branding? Whatever the case may be, 2013 has surely been the year of peeling off logos.Whatever the case may be, 2013 has surely been the year of <em>peeling off logos<\/em>.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\">\n  <a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=the-year-of-peeling-off-logos&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Free Logo Creator<\/a><\/div>\n<h2>Why Companies \u2018Peel Off\u2019 Logos?<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/Famous-Brands-Logos.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Famous Brands Logos Weel\" alt=\"Famous Brands Logos Weel\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/Famous-Brands-Logos.png\" width=\"550\" height=\"554\"><\/a><\/p>\n<p>There are several reasons why companies may want to simplify or \u2019<em>peel off\u2019<\/em> their logos. Some of these include:<\/p>\n<ul style=\"margin-left:30px;\">\n<li>When a company is looking for a fresh look but doesn\u2019t want to risk with major changes.<\/li>\n<li>When a brand wants to make its identity simpler for customers to understand and remember.<\/li>\n<li>As newer marketing mediums (digital media in particular) evolve, <strong><a href=\"https:\/\/www.entrepreneur.com\/article\/71902\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">corporations want a logo that is compatible and scalable<\/a><\/strong> across all platforms.<\/li>\n<\/ul>\n<h2>Brands that \u2018Stripped Down\u2019 in 2013:<\/h2>\n<p>Among the <strong><a href=\"http:\/\/interbrand.com\/best-brands\/best-global-brands\/2013\/ranking\/#?listFormat=ls\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">top brands<\/a><\/strong> that followed the \u2018peeling off\u2019 trend in 2013 are <em>Firefox<\/em>, <em>eBay<\/em>, <em>Yellow Pages<\/em>, <em>Google<\/em> and even its rival <em>Yahoo<\/em>. Let us discuss each of them in detail.<\/p>\n<h3 class=\"font-text1\">1. Google:<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/google-logo-large.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Google Logo\" alt=\"Google Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/google-logo.jpg\" width=\"550\" height=\"252\"><\/a><\/p>\n<p>Let\u2019s start off with the biggest of them all\u2026Google. The world\u2019s second most valuable brand in the world (second to Apple) came up with a flatter version of their logo after dropping some superfluous design elements. Instead of playing around with the iconic identity, they simply toned down the color palette and tweaked the lettering a little. As a result, the \u2018emboss\u2019 and \u2018gradient\u2019 effect have also vanished leaving a completely flat logo. But does the plain logo depict the real image of Google?<\/p>\n<h3 class=\"font-text1\">2. Yahoo:<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/yahoo-logo-large.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Yahoo Logo\" alt=\"Yahoo Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/yahoo-logo.jpg\" width=\"550\" height=\"252\"><\/a><\/p>\n<p>Next up is rival brand Yahoo! that also followed suit by rolling out an abridged logo. Much similar to Google, Yahoo! also adopted for a \u2018<em>simpler is better\u2019<\/em> approach and ended up with a stripped down version of its old logo. After decades of legacy, the tech corporation finally gave up its comic-like font for a much simpler and unexciting one. To me, Yahoo! lost its exclamatory feeling by peeling off its logo.<\/p>\n<h3 class=\"font-text1\">3. Firefox:<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/firefox-logo-large.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Firefox Logo\" alt=\"Firefox Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/firefox-logo.jpg\" width=\"550\" height=\"252\"><\/a><\/p>\n<p>How many of you actually knew that the Firefox logo was revamped? Not many I guess since the change was so subtle that you won\u2019t even notice it until observed closely. Some of the design elements that were peeled off include excess details on the fox\u2019s fur and toned down gradient on the globe. One of the main reasons given by Firefox for the change was scalability so that the logo looks great at any size or platform.<\/p>\n<h3 class=\"font-text1\">4. Yellow pages:<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/yellow-pages-logo-large.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Yellow Pages Logo\" alt=\"Yellow Pages Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/yellow-pages-logo.jpg\" width=\"550\" height=\"252\"><\/a><\/p>\n<p>Renowned search directory Yellow Pages also decided on stripping down its logo to the bare essentials this year. This is the most drastic examples of a logo being peeled off to its roots. The new design completely did away with the square shape used in its previous identity leaving only the letters \u2018Y\u2019 and \u2018P\u2019 with a yellow underline. What the redesign does is removes the \u2018<em>app icon\u2019<\/em> feeling to the logo. But was simply writing two letters the right way to do that?<\/p>\n<h3 class=\"font-text1\">5. Ebay:<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/ebay-logo-large.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"border: solid 1px #ccc; padding: 5px; margin: 5px;\" title=\"Ebay Logo\" alt=\"Ebay Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/01\/ebay-logo.jpg\" width=\"550\" height=\"252\"><\/a><\/p>\n<p>The year 2013 also witnessed another minimalist logo change in the form of eBay. The ecommerce giant, after keeping the same logo for around two decades, finally decided to tweak it a bit. But the change also exhibited signs of low creative risk-taking as the changes were minimalist. The logo was stripped off its transparency effect that was long associated with the site. Also the overlapping of letters was also disposed of and a flatter color scheme was adopted much like the Google makeover.<\/p>\n<h2>Is \u2018Peeling-Off\u2019 Logos a Successful Trend?<\/h2>\n<p>To cut a long story short, brands are finally realizing the value of uncomplicated visual identities. With the world fast shifting towards newer digital mediums, responsive design is the need of the hour. The demand for providing optimal viewing experience across all marketing platforms is compelling organizations to simplify their logos. Instead of waiting for consumers to adjust to the logo, brands are realigning their visual identities to adjust to consumer needs because they understand the <strong><a href=\"https:\/\/www.designmantic.com\/blog\/importance-of-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">importance of brands<\/a><\/strong> in lifting their companies.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\">\n  <a href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=the-year-of-peeling-off-logos&amp;utm_medium=endbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Design Your Logo<\/a><\/div>\n<p>However, that doesn\u2019t necessarily mean that every brand can succeed in doing so. Which of the aforementioned brands do you think really justify their logo redesign? Do you have any other brands in mind that decided to peel off their logo this year?<\/p>\n<style>\nul li strong a{ color:#B0174D;}<br \/>\nul li strong a:hover{ color:#333;}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Has anyone noticed lately how several brands and corporations are literally stripping down their logos? or how most of the social media icons are all blue? Are we are heading back to the basics in logo designing? Or are the &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/the-year-of-peeling-off-logos\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Logo-Tweaking Brands In 2013 | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"The famous brands seem to be going on a logo-striping rampage in 2013! 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