{"id":10645,"date":"2017-09-21T12:25:01","date_gmt":"2017-09-21T12:25:01","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=10645"},"modified":"2023-10-31T12:44:18","modified_gmt":"2023-10-31T12:44:18","slug":"fashion-logos-repetition-movement","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/fashion-logos-repetition-movement\/","title":{"rendered":"Designing Fashion Logos Using The Element Of Repetition and Movement!"},"content":{"rendered":"

The fashion industry is primarily a visual industry. Everything about it is based on the imagistic beauty, and it is important to reflect this quality in all aspects of the fashion business. Whether you are designing cuts and patterns of the clothing or deciding upon visual branding elements, every facet of the business must reflect beauty and elegance. Therefore, when it comes to branding, your fashion business logo<\/a> should possess the same visual attraction.<\/p>\n

Create A Logo For Fashion Logo<\/a><\/div>\n

But what is it that makes or breaks a fashion logo? What is it about some logos that just captures people\u2019s attention and makes a long-lasting impression? Why do some logos seem so well put together and clean, while others seem confused and like a mess? In this article, we are going to look at fashion logos through the lens of some design principles.<\/p>\n

\"10<\/a><\/p>\n

Design principles are design guidelines that help you achieve beauty and poise in your logos. Using one or more of these principles correctly in your design may be the difference between a fashion logo that works and one that doesn\u2019t. Let\u2019s look at some ways you can use to bring more creativity and uniqueness in your fashion clothing logos.<\/p>\n

\n
\n
\n\t<\/div>\n
<\/div>\n<\/form>\n<\/div>\n

Repetition<\/h2>\n

Repetition is an important design principle that brings an overall movement and progression in your design. Repetition means repeating the same element at a set interval. For example, repeating a certain shape or a color at a regular interval counts as repetition in design.<\/p>\n

Now while this may seem counter-intuitive to the layman, it is actually considered one of the design\u2019s best practice. Repetition, when done correctly and tastefully, does not look mundane or run-of-the-mill. Instead, it makes the design look unified and cohesive.<\/p>\n

Here are some benefits of repetition in your Fashion Clothing logo:<\/p>\n

    \n
  • Repetition makes your fashion logo follow a certain line of thought or theme.<\/li>\n
  • Repetition allows for a unified visual branding.<\/li>\n
  • You can safely repeat the same elements in other areas of your branding.<\/li>\n<\/ul>\n

    For example, the following is an example of repetition in a fashion brand logo:<\/p>\n

    \"Chanel<\/a><\/p>\n

    The Chanel Logo repeats the letter \u2018C\u2019 twice, backward and forward, to create a nice overlapping image. The double \u2018C\u2019 stands for Coco Chanel, who designed this logo herself in 1925. The logo uses repetition to create harmony, balance, beauty<\/a> and unity in the logo. It also allows for unity in graphic design<\/a> \u2013all the brand needs to do is focus on their \u2018C\u2019 to create different and new compelling images.<\/p>\n

    Difference Between Repetition And Pattern<\/h3>\n

    While you may also use Pattern in your fashion clothing logo<\/a>, right now the principle we are discussing is repetition. And it is slightly different from the pattern. A pattern is where a set of elements are repeated throughout the design, instead of the repetition of one single element. For example, this is an example of a pattern:<\/p>\n

    \"Music<\/a><\/p>\n

    In the above pattern, you can detect a repetition of three different types of shapes. A regular, set interval of repetition of these multiple elements, makes up a pattern.<\/p>\n

    These icons are an example of repetition where a single shape or element is repeated throughout to create an overall image:<\/p>\n

    \"Repetition<\/a><\/p>\n

    Let’s look at some examples to see how some brands have used repetition in their fashion logos.<\/p>\n

    Using Geometric Shapes To Create Repetition<\/h3>\n

    \"Tommy<\/a><\/p>\n

    The above logo by Tommy Hilfiger uses a very simplified form of repetition. They repeat two kinds of rectangles to make the overall logo. The rectangles are then rendered in different colors; red, blue and white. A simple sans serif font graces the overall logo and gives it a very modern look. The logo is minimalistic, clean and compelling.<\/p>\n

    Geometry plays a great part in logo designing<\/a>, if you want to use this approach, you can make use of circles<\/a>, triangles, hexagons or any other shape to create a repetition in your logo.<\/p>\n

    \"Repetition<\/a><\/p>\n

    Using Symbols Of Font Characters To Create Repetition<\/h3>\n

    Repetition in your fashion clothing logo may also be created using font characters or symbols. For example, in the case of the already discussed Chanel logo, an image is created using the letter \u2018C\u2019. You can use the initial letter of your brand name for this kind of repetition. Brands love to use this technique in their logos.<\/p>\n

    \"How<\/a><\/p>\n

    Using Organic Elements To Create Repetition<\/h2>\n

    You can also make use of organic shapes to create repetitions. These shapes do not necessarily need to be set, well-defined shapes. It can be anything that you create; a part of an arc, a free flowing curve or even anything else. For example, these fashion boutique logo icons use organic repetition:<\/p>\n

    \"Boutique<\/a><\/p>\n

    Related: 10 Stunning Logo Designs Of Beauty Blogs Winning Over Fashionistas<\/a><\/h3>\n

    The benefit of this approach is that you can create more robust images for your logo. You can pick and choose the repetitive element based on many different things. For example, it can be an element that represents your brand, or it can even be just a stylistic element that is repeated for a visual effect. Here are some more examples of repetition:<\/p>\n

    \"Fashion<\/a><\/p>\n

    Movement<\/h2>\n

    The second design principle that would guide your fashion clothing logo towards design\u2019s best practice is creating movement in the design. Movement means guiding your viewer’s eye toward a certain focal point. In logo design, it is also called as \u201cflow\u201d.<\/p>\n

    Having a movement in your design can help you create an emphasis towards a certain thing, or it can make your overall logo design seem alive. For example, in this image, the designer has used repetition to create movement. The movement is created through the difference in the orientation and distance:<\/p>\n

    \"Movement<\/a><\/p>\n

    Let\u2019s look at some ways of creating movement in your logo design:<\/p>\n

    Lines<\/h3>\n

    Movement in your logos can be created with the use of lines. You can either vary the line sizes or the line path. Curved lines create an immediate sense of movement, however, you can incorporate movement with the use of linear lines as well. The following are some examples of lines that have been used to create a sense of motion:<\/p>\n

    \"Movement<\/a><\/p>\n

    You may use the initials of your Fashion Clothing to create a visual like the one above. Rendering your initials with movement creates interest in your logo.<\/p>\n