{"id":10711,"date":"2017-10-03T11:36:02","date_gmt":"2017-10-03T11:36:02","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=10711"},"modified":"2023-09-05T09:59:48","modified_gmt":"2023-09-05T09:59:48","slug":"design-campaigns-2017","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/design-campaigns-2017\/","title":{"rendered":"#GivingTuesday Roundup: 16 Creative Design Campaigns Of 2017 In Review"},"content":{"rendered":"

David Cook, director of eBay and Procter and Gamble and founder of Intuit, once rightly said, \u201cA brand is no longer what we tell the consumer it is \u2013 it is what consumers tell each other it is.\u201d And it seems that the marketing strategies of nearly every brand are revolving around this very saying.<\/p>\n

Business Logo Maker<\/a><\/div>\n

Some marketing campaigns are designed around the idea of making money and some are strategized keeping in view the very needs of people and making them feel the urge to spend on a specific product and that is where the success lies. The world has been witnessing a shift in approaches how a customer perceive a brand. Since the times are tough with more people getting inclined towards savings rather than spending, the brands are feeling the need to be a little extra creative to lure the customers and that is where the urge of a better design campaign jumps in.<\/p>\n

Best Social Media Campaigns of 2017<\/h3>\n

With the world going digital and more people prone to technology, the marketing geniuses are making purposeful use of social media to tap new customer base. If anyone out there thinks that is it really worth pursuing social media for an existing business<\/strong><\/a>, here are some examples for you\u2026<\/p>\n

1. Airbnb: #LIVETHERE \u2013 Taking Tourism To New Heights<\/h2>\n

Airbnb is rapidly expanding its service away from just offering accommodation to provide a full travel service. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. That insight of living rather than visiting inspired the brand to hire TBWA\\Chiat\\Day<\/strong><\/a> for its latest and largest marketing campaign, #LIVETHERE.<\/p>\n

With the campaign, Airbnb, focused on its ability to integrate into the local communities, as opposed to the tourists that have booked stays at traditional hotels. Its new service Trip (in line with their #LIVETHERE campaign) allows customers to purchase more than just lodging, and experience packages such as salsa dancing or surfing & sunsets. The campaign was hosted on Facebook, Twitter, and heavily leveraged the multimedia capabilities of Instagram.<\/p>\n

\"airbnb-print-1\"<\/a> \"airbnb-print-2\"<\/a><\/p>\n

\"airbnb-print-3\"<\/a> \"airbnb-print-4\"<\/a><\/p>\n

Images: TBWA\\Chiat\\Day<\/a>\\Airbnb<\/p>\n

2. Domino’s Wedding Registry \u2013 Get Hitched In Style<\/h2>\n

The popular pizza chain, Domino\u2019s, around Valentine\u2019s Day, created a great deal of buzz by inviting newlyweds to host their wedding registry with the chain. While there is no word yet on how many people have taken them up on their offer, it sure is creating the attention the company wanted for its brand.<\/p>\n

So how do you create a registry? Cp+B, Boulder<\/strong><\/a> has made it super simple. Just add in your information and select the photo, message and items you want, and then you can share your wish list with family and friends on social media or just pop it on your wedding registry with a unique URL. Wedding guests can also search for a registry by using your names and wedding date. And even if you know a pizza-loving couple who isn’t registered yet, it’s still a great gift to give for their engagement party.<\/p>\n

\"Domino's<\/a><\/p>\n

Image: Domino’s<\/a><\/p>\n

3. Wendy\u2019s #NuggsForCarter \u2013 Take Little Guy Seriously<\/h2>\n

When Carter Wilkerson<\/strong><\/a>, a teenager, asked the fast-food chain about the number of retweets required to get a year\u2019s supply of free nuggets, Wendy\u2019s replied in its usual cheeky and sassy brand voice: “18 million.”<\/p>\n

Wendy\u2019s showed dexterous social skill with reply if he could get enough retweets (Wendy\u2019s challenged him to get 18 million, then went on to make a whole campaign around it). The campaign won Lions in Cannes for VML<\/strong><\/a>.<\/p>\n

We knew that the love for Wendy\u2019s nuggets ran deep,” said Frank Vamos, brand communications director at Wendy\u2019s, “but we didn\u2019t expect the overwhelming response we\u2019ve seen on Twitter to Carter\u2019s love of nuggs.”<\/p>\n

The response had been insane. Wendys\u2019 Twitter account has over 149,000 new followers and its Twitter handle has over 330 million social impressions. The tweets from the brand have allowed it to get over 978,500 likes and 280,900 retweets.<\/p>\n

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HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com\/4SrfHmEMo3<\/a><\/p>\n

\u2014 Carter Wilkerson (@carterjwm) April 6, 2017<\/a><\/p><\/blockquote>\n