{"id":11319,"date":"2017-11-16T12:12:14","date_gmt":"2017-11-16T12:12:14","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=11319"},"modified":"2023-07-10T10:52:40","modified_gmt":"2023-07-10T10:52:40","slug":"visual-hierarchy-in-yoga-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/visual-hierarchy-in-yoga-logos\/","title":{"rendered":"How To Create Visual Hierarchy In Yoga Logos"},"content":{"rendered":"

Yoga Logos Need Conscious Design Decisions<\/h2>\n

The opening of any business needs a serious approach to keep the day-to-day affairs in control and branding is one of the many important factors to take your business ahead. Same is the case with yoga studio or yoga practice. The first thing you will need for marketing and branding is a yoga logo that calls for special attention when in making because of the nature of the business. Yoga logos need a spatial flow, flexibility and a natural, harmonious alignment because it needs to reflect the flexible nature of your yoga practice.<\/p>\n

Create Your Logo<\/a><\/div>\n

As yoga makes us aware of the spiritual and harmonious side of ourselves, the same should also be reflected in your yoga logo design<\/a>. An element that can only be achieved through conscious design decisions. One of the best ways anchor your design decisions is to use visual hierarchy principles and tools. These tools help govern your overall design so it progresses toward flow and betterment.<\/p>\n

Let\u2019s explore the possibilities how we can use this visual hierarchy to end up making memorable and effective logo designs<\/a>.<\/p>\n

Why Hierarchy Is Important For Yoga Logo Design<\/h2>\n

Visual hierarchy is an important concept in graphic and logo design. The aim of all visual designs, whether it is a logo or a flyer, is to grab the attention of the viewer and help him decode a message in a convincing way. A well-designed logo makes the viewer knows exactly what it reflects. This integration of information is the basis of a good design and is achieved by following the principles of visual hierarchy<\/a>, a structural element of logo design. It helps designers arrange the logo elements in a systematic order that governs the patterns how a customer think of a certain brand. How your viewer navigates through the logo design, depends largely on the hierarchy you create.<\/p>\n

Understanding The Concept Of Relationships & Hierarchy<\/h2>\n

Before we move onto other techniques of creating a good visual hierarchy in your yoga logo designs, let us make you understand that the concept of hierarchy stems from the concept of relationships. When people look at visuals, they instantly try to organize the visual information in relationships. For example, consider this visual:<\/p>\n

\"Visual<\/a><\/p>\n

An average human being is not going to process the above image as \u201ctwo circles\u201d, instead, he will perceive it as a blue circle and a green circle or a big circle and a small circle. Basically, the person will compare the two elements together and find ways of differentiating them. Or, in other words, you can say the person will create a visual relationship between the two.<\/p>\n

Similarly, when the visual gets more complex like the image below, the human mind will try to form even more complex relationships based on similarities and differences. Instead of viewing all elements separately, the human mind will try to group it together in a relationship.<\/p>\n

\"Visual<\/a><\/p>\n

Related: The Visual Design Glossary<\/a><\/h3>\n

Similarly, when you design a logo, each element is going to be viewed in relation to others. This contextual nature of design helps form a basic hierarchy and you can use hierarchy in a meaningful way to create the details you want.<\/p>\n

The Visual Hierarchy Toolbox Which Can Help You Design Great Yoga Logos<\/h2>\n
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So let\u2019s get to business now! What are the tools and techniques you can use as a designer to create a good hierarchy in your logo design? Here are some of the things you can do:<\/p>\n

1. Going Big<\/h3>\n

Size of a logo makes a very impactful difference and is a very obvious attention grabber. So, the biggest, the better. You can use different sizes in yoga logo design to grab consumers\u2019 attention to a particular aspect of the logo. Size also helps users form a relationship of proportions. So, it is important that you relate size to the concept of \u2018importance\u2019 or \u2018dominance\u2019 in designing your yoga logo. Your biggest logo elements should always be the ones that you feel the most important. So for example, if you want your yoga studio name to stand out the most, like in the case of wordmark logos, the company name should be written in big, bold characters.<\/p>\n

\"Yoga<\/a>
\nImage: YogaTreesf<\/a><\/p>\n

Yoga Tree is San Francisco Bay area\u2019s premiere yoga center with most renowned yoga studios that features top-class yoga instructors from around the world. Its logo uses the merger of two big trees that is the primary element of the logo and is eventually the center of attention. Then comes the name of yoga practice i.e. Yoga Tree, all in upper case to make a lasting impact. The designer keeps the font size of wordmark logo<\/a> consistent and scales relatively big, so it is not outshined by the image.<\/p>\n

\"Jivamukti<\/a>
\nImage: JivamuktiYoga<\/a><\/p>\n

Similarly, this yoga logo uses the size factor to highlight a snake in yogic posture. The third eye in the logo<\/a> is used as a symbol to highlight mediation linked to yoga and the pair of eyes show the mystical side of the business. The desing keeps the wordmark in a relatively smaller size, a smart variation in size that helps the logo look clean.<\/p>\n

2. Color & Contrast<\/h3>\n

The color is another important tool that can be used to create a visual hierarchy. The interesting thing about color is that while it can be used to organize the structure of a logo, it is also a personality tool. This means the colors you choose will not only convey a visual hierarchy but will also convey subliminal messages about your company\u2019s personality.<\/p>\n

Bold colors with a marked contrast will demand the viewer\u2019s attention while receding colors will divert the attention. You can use this color application in logo<\/a> shapes, symbols, and even fonts. Whatever needs to be emphasized should have a bold or contrasting shade, and whatever needs to be de-stressed, should utilize muted colors.<\/p>\n

Here are some examples of yoga logos that use color to create a visual hierarchy.<\/p>\n

\"Kira<\/a>
\nImage: kiragrace<\/a><\/p>\n

Logo for Kira Grace breaks down colors into the level of importance. It uses a flat icon for Lotus flower<\/a>, a healing symbol, coupled with gray shadow. The use of gray in the wordmark causes the shocking pink jump out vividly stealing all the attention in first glance. The use of negative space between the symbol and wordmark is ample enough to lend it a breathing factor.<\/p>\n

\"Cyndi
\nImage: Cyndilee<\/a><\/p>\n

The logo design for Cyndi Lee yoga studio uses three circles in contrasting colors to create a hierarchy. The most dominant element in this circle logo<\/a> is the combination of three circles that resembles the All Seeing Eye. While the text is actually smaller in size than the symbol, it is comparable because of black color. So at the end, the two elements become equally attention grabbing \u2013 the symbol because of color contrast and the text because of its black color.<\/p>\n