{"id":14138,"date":"2018-06-08T09:46:52","date_gmt":"2018-06-08T09:46:52","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=14138"},"modified":"2023-07-18T05:50:25","modified_gmt":"2023-07-18T05:50:25","slug":"composition-in-fitness-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/composition-in-fitness-logos\/","title":{"rendered":"Composition In Fitness Logos: How To Achieve Symmetrical And Asymmetrical Balance?"},"content":{"rendered":"

Balance is one of the fundamental principles of visual arts, and it is equally important in logo design. A well-balanced logo lends the image a certain power and impact. But what do we mean by a balanced logo? Basically, a balanced logo<\/a> is one with a well-adjusted composition. This means the composition is arranged in a manner that feels just right. Such a composition not only has a stable quality but is also aesthetically pleasing. A balanced logo or symmetrical logo<\/a> may have multiple focal points that demand your attention, but this attraction is never so imbalanced<\/em> that you cannot see the other elements.<\/p>\n

Create A Logo For Fitness Logo<\/a><\/div>\n

Balance Is The Key To Visual Success Of An Image<\/h2>\n

Typically, the concept of balance stems from the set of gestalt visual theories. According to this theory, our mind always organizes information in groups or patterns, which can be called \u2018composition\u2019. A well-balanced composition will be naturally pleasing to the eye because it will feel stable and right. This is why it is important for logo designers to consciously incorporate balance and perfect order in logos<\/a>. And to achieve this end, we need to pay attention to both sides of our logo; the negative space and the positive space. When all of the elements of a brand icon fit together to form a cohesive whole, we say the balance has been achieved.<\/p>\n

Dangers Of An Unbalanced Brand Icon<\/h2>\n

The dangers of an abstract logo<\/a> are as many as the benefits of a balanced one. For one, an unbalanced composition can cause visual tension in design. This is something no designer wants because a visual tension will lead to a missing out of information on the viewer\u2019s part. As designers, we want our logos to convey certain messages. For example, if you lead a mindfulness fitness group, you want your health and fitness logo<\/a> to convey a certain serenity, wholesomeness, and strength. However, a tensed composition can undo these very messages and lead to the wrong interpretation. Unless an unbalanced composition is specifically working on the message you want to convey, it will seldom be the right choice.<\/p>\n

Today, we are going to analyze the principle of balance with respect to Fitness logos<\/a>. We will go through the different ways of creating this compositional stability, and see what fits our logo the best.<\/p>\n

How Visual Balance Works<\/h2>\n

Visual Balance works in the same way as physical balance. Physical balance is dependent on the individual forces. When the forces acting on two sides balance and cancel out each other, a teeter-totter will be seen to hold its stability and balance. Visual balance works in the same way. When the visual weight of all sides of an image is equal, the composition will convey a sense of balance. To put it simply, visual weight is the measure of how much a single element demands the attention of a viewer in logo designs<\/a>.<\/p>\n

So how do we achieve a visual balance? It is simple, when all parts of your fitness logo hold an area of interest, or carry the same visual weight, it will result in visual balance. When your fitness class logo<\/a> lacks a visual balance, you will find some areas of it will be redundant, and won\u2019t draw attention at all.<\/p>\n

This is an example of an imbalanced fitness icon:<\/p>\n

\"Fit<\/a>
\nImage Source<\/a><\/p>\n

This logo has a bad ratio of negative and positive space. The composition feels tacky, suffocated and constricted. There are also a lot of things that are lost in translation. For example, the tagline does not draw attention at all, and the male figure is equally subdued in the icon. All of this gives an overall feeling of imbalance. The visual weight of the individual elements is not the same in this composition.<\/p>\n

On the other hand, this logo gives a very balanced feeling.<\/p>\n

\"Jazzco<\/a>
\nImage Source<\/a><\/p>\n

You can see the same pattern in this logo; the use of a male and female fitness silhouette in logo design<\/a>. However, the overall arrangement conveys a sense of harmony and stability. The individual elements enjoy a similar visual weight. The human figures, the brand name, and outer boundary all draw equal amounts of attention at different intervals.<\/p>\n

Four Types Of Balances And Their Benefits<\/h2>\n

Many laymen confuse balance with symmetry; however, symmetry is just one of the many ways of balancing a composition. There are multiple ways to bring a sense of equilibrium to your image, and all of these different ways suit different purposes. In this section, we are going to analyze each one.<\/p>\n

1. Symmetrical Balance In Logos<\/h3>\n

\"Symmetrical<\/a><\/p>\n

Symmetrical balance is the most commonly understood type of compositional balance. It occurs when both sides of your design look exactly the same, and they carry the same weight. This weight is held in the center by a pivot or a fulcrum. If you use symmetrical balance in your gym logo<\/a>, not only will one side be a mirror image of the other, they will also demand equal attention. So much so that the viewer will not even notice his\/her attention is divided between both sides and will take in the image as a \u2018whole\u2019.<\/p>\n