{"id":16312,"date":"2019-12-17T10:23:14","date_gmt":"2019-12-17T10:23:14","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=16312"},"modified":"2023-07-13T11:48:20","modified_gmt":"2023-07-13T11:48:20","slug":"9-holiday-brand-failed","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/9-holiday-brand-failed\/","title":{"rendered":"9 Times Brands Failed To Turn Holiday Marketing Into Happy Moments"},"content":{"rendered":"<p>Holidays are happy occasions. Right? Not for these brands, they certainly weren\u2019t.<\/p>\n<p>Over the years we\u2019ve seen some of the most tone-deaf, irrelevant, off-the-point, and in extreme cases, disastrous marketing attempts by big brands surfacing around the holidays. How did these ads ever saw the light of day, escapes us.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=9-holiday-brand-failed&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Find A Perfect Logo Design Here<\/a><\/div>\n<p>Here we are sharing ten of the worst holiday ads (according to us) with you, in an attempt so we all learn the most valuable <a href=\"https:\/\/writeralpha.com\/twitter-threads\/marketing-mindset\" target=\"_blank\" rel=\"noopener noreferrer\">lessons in marketing<\/a>: what NOT to do.<\/p>\n<h2>1. Apple Forgot How To Make Videos On Its Phone<\/h2>\n<p>Apple usually gets their marketing right.<\/p>\n<p>Therefore it was a shock to everyone when they got such critical detail wrong in their 2013 Christmas commercial.<\/p>\n<p>The commercial is quite a typical one, in all senses. Families getting together. Preparing Christmas food. Lighting Christmas trees. Wrapping Christmas  presents. Just all the regular stuff you see in every <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/christmas-spirit-to-your-brand\/\">ad with the  Christmas spirit <\/a>&nbsp;\u2013 with the addition of a lone teenager always busy with a phone.<\/p>\n<p>But here\u2019s the catch. The teenager here isn\u2019t being antisocial. He\u2019s secretly  making videos of everyone, capturing the little moments. Cue the \u2018Awws\u2019.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/v76f6KPSJ2w\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Here\u2019s what Apple forgot. The iPhone, when held vertically, records videos with two vertical blanks visible on either side of the recording. But they aren\u2019t present when the video is being displayed on the big screen TV.<\/p>\n<p>Where did they go?<\/p>\n<p>The fact that the final video does not have those strips makes the boy\u2019s video look completely commercial \u2013 something that the fans were quick to note and make fun of. Some went a bit further, and \u2018corrected\u2019 the mistake.<\/p>\n<p>Have a look:<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/5_168aV2eXE\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h2>2. Cadbury Drops \u2018Easter\u2019 From Its Holiday Marketing<\/h2>\n<p>In 2017, Cadbury made a lot of buyers angry when they missed writing the word \u2018Easter\u2019 on their Easter chocolate egg packaging. Since chocolate eggs have been a regular staple of the religious and traditional holiday, buyers were irate over what they thought was the brand\u2019s deliberate decision to disassociate itself from the religious holiday in such a way.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Cadbury.jpg\" alt=\"Cadbury\" class=\"wp-image-16315\" title=\"Cadbury\" width=\"560\" height=\"560\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Cadbury.jpg 644w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Cadbury-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Cadbury-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Cadbury-50x50.jpg 50w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><br \/>\nImage Source: <a href=\"https:\/\/metro.co.uk\/2018\/03\/29\/people-still-upset-cadbury-isnt-using-word-easter-chocolate-eggs-7425672\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Metro UK<\/a><\/p>\n<p>The brand is so loved and their careless mistake to not include the holiday name on their packaging so silly that it even irate the-then UK Prime Minister, who called the ads \u2018<a href=\"https:\/\/www.bbc.com\/news\/uk-39487307\">ridiculous<\/a>\u2019.<\/p>\n<h3>Related: <a href=\"https:\/\/www.designmantic.com\/blog\/easter-marketing-ideas-bakeries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Easter Marketing Ideas For Bakeries: Make Patrons Hop To Your Doors!<\/a><\/h3>\n<p><a href=\"https:\/\/www.cambridge-news.co.uk\/news\/uk-world-news\/cadburys-respond-easter-egg-complaints-14466539\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cadbury kept trying to diffuse the situation<\/a> by displaying how the word is mentioned on the eggs themselves, but it didn\u2019t satisfy the consumers who wanted it displayed  proudly and openly on the packaging.<\/p>\n<h2>3. Coca Cola Manages To Anger Russia And Then Ukraine<\/h2>\n<p>For their 2016 New Year message, Coca Cola released a map of Russia wishing everyone Happy Holidays and a happier new year.<\/p>\n<p>But things immediately took a dive as soon as the ad was posted on Russia\u2019s most popular social media network VK.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Coca-Cola.jpg\" alt=\"Coca-Cola\" class=\"wp-image-16318\" title=\"Coca-Cola\" width=\"560\" height=\"466\"><br \/>\nImage Source: <a href=\"https:\/\/meduza.io\/en\/news\/2016\/01\/05\/coca-cola-corrects-map-of-russia-published-without-crimea-then-deletes-the-whole-thing\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Meduza<\/a><\/p>\n<p>Reason? The map of Russia included in Coca Cola\u2019s holiday poster did not include Crimea \u2013 a territory that\u2019s been a bone of contention between Russia and Ukraine. With both countries fighting over its control, Russian users on VK were furious at Coca Cola\u2019s decision (or mistake) to not include the territory on the country\u2019s map. Coca Cola immediately apologized, released a now corrected map, which included Crimea as part of it, and perhaps thought it finally averted a disaster.<\/p>\n<p>Wrong. As soon as the edited map was released, people in Ukraine started flushing coke down their toilets \u2013 literally.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Spruce.jpg\" alt=\"The Spruce\" class=\"wp-image-16322\" title=\"The Spruce\" width=\"560\" height=\"372\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Spruce.jpg 650w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Spruce-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Spruce-450x300.jpg 450w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.thespruce.com\/weird-toilet-fixes-that-really-work-327019\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">The Spruce<\/a><\/p>\n<p>Sick of the blunders it didn\u2019t intend \u2013 but that could be avoided \u2013 Coca Cola pulled down both the ads and said this:<\/p>\n<p>\u201cDear friends! Thank you for your attention. It has been decided to delete the item which caused the upset.\u201d<\/p>\n<h2>4. Kmart\u2019s Holiday Greed<\/h2>\n<p>In 2013, Kmart made what it must have thought a great decision. They decided to open early on Thanksgiving Day, much earlier than they had ever did in the past. Not only that, they also decided to remain open through Black Friday. What Kmart perhaps did not see coming was a flood of criticism from customers who were, justifiably, angry on behalf of all the employees who won\u2019t be able to spend time with their families over the holidays.<\/p>\n<p>When the angry customers took to Twitter to express their frustration over the ethics of this decision, Kmart\u2019s social media team responded with a robotic copy\/paste answer:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/bintrepid81?ref_src=twsrc%5Etfw\">@bintrepid81<\/a> Kmart is staffing w\/ teams &amp; seasonal associates when possible, giving them opportunity to make extra money during holiday.<\/p>\n<p>\u2014 Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/524925330013036544?ref_src=twsrc%5Etfw\">October 22, 2014<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/nuggetfan4life?ref_src=twsrc%5Etfw\">@nuggetfan4life<\/a> Kmart is staffing w\/ teams &amp; seasonal associates when possible, giving them opportunity to make extra money during holiday.<\/p>\n<p>\u2014 Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/397858065095331841?ref_src=twsrc%5Etfw\">November 5, 2013<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/AnnalisaAlosco?ref_src=twsrc%5Etfw\">@AnnalisaAlosco<\/a> Kmart is staffing w\/ teams &amp; seasonal associates when possible, giving them opportunity to make extra money during holiday.<\/p>\n<p>\u2014 Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/397831485908332544?ref_src=twsrc%5Etfw\">November 5, 2013<\/a><\/p><\/blockquote>\n<h2>5. Co-op\u2019s Sexist Easter Ad<\/h2>\n<p>This ad came out in 2017, long after brands should have learnt better. In the company\u2019s Chocolate Easter Egg advert, the tagline in the posters said,<\/p>\n<p>\u2018Be a good egg. Treat your daughter for doing the washing up\u2019.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/CreativePod.jpg\" alt=\"CreativePod\" class=\"wp-image-16319\" title=\"CreativePod\" width=\"560\" height=\"845\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/CreativePod.jpg 650w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/CreativePod-199x300.jpg 199w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.creativepod.uk.com\/post\/ad-campaigns-that-have-not-impressed-their-audience\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">CreativePod<\/a><\/p>\n<p>Interestingly, these eggs were Fair Trade eggs, an association that champions non-discrimination, gender equality and freedom of association.<\/p>\n<p>Quite rightly, the ads were immediately called out for the blatant sexism they contained.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Wow! Co-op demonstrating outrageous sexism!! <a href=\"https:\/\/twitter.com\/EverydaySexism?ref_src=twsrc%5Etfw\">@EverydaySexism<\/a> <a href=\"https:\/\/t.co\/jPFjdjgi4A\">pic.twitter.com\/jPFjdjgi4A<\/a><\/p>\n<p>\u2014 Ronnie Morris (@VeronicaMorris2) <a href=\"https:\/\/twitter.com\/VeronicaMorris2\/status\/849333212727963649?ref_src=twsrc%5Etfw\">April 4, 2017<\/a><\/p><\/blockquote>\n<p>However, the company, realizing its mistake, did the decent thing and apologized. It also changed the ads. A spokesman for the Supermarket said, \u201cWe are proud of our organisation&#8217;s equality and diversity, we are sorry.&#8221;<\/p>\n<h2>6. Virgin Mobile US Seemed Like Encouraging Assault<\/h2>\n<p>In 2012, Virgin Mobile US released their Christmas ad where the man is contemplating between surprising his wife with a necklace or just good old assaulting her.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Telegraph.jpg\" alt=\"The Telegraph\" class=\"wp-image-16323\" title=\"The Telegraph\" width=\"560\" height=\"349\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Telegraph.jpg 620w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Telegraph-300x188.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/The-Telegraph-479x300.jpg 479w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.telegraph.co.uk\/finance\/newsbysector\/mediatechnologyandtelecoms\/9733390\/Sir-Richard-Branson-wades-into-Twitter-row-over-Virgin-Mobile-USA-Christmas-sexual-assault-advert.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">The Telegraph<\/a><\/p>\n<p>As a countdown to <a href=\"https:\/\/www.designmantic.com\/blog\/77-holiday-season-branding-resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christmas Branding<\/a> that year, Virgin Mobile US had the above image as one of the ad promos on its website\u2019s homepage.<\/p>\n<p>It gained a lot of traction soon after its release. People were beyond upset; they were angry. The Twitter feed for the brand was flooded with people who were angry that the company was making light of such a serious issue.<\/p>\n<p><a href=\"https:\/\/www.buzzfeednews.com\/article\/copyranter\/very-questionable-christmas-joke-via-virgin-mobi\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Buzzfeed<\/a> analyzed the many subtleties of the message it was portraying: \u201cNecklace? Or Abduction! Necklace? Or Rape! Necklace? Or Murder!\u201d<\/p>\n<p>People soon started tagging the brand\u2019s former owner, Richard Branson, alerting him to the misogyny the ad was perpetuating. He hadn\u2019t seen the ad yet, but responded immediately and took action. The ad was soon taken down and the company kind of apologized by saying that the ad was the doing of an outside agency and Virgin Mobile hadn\u2019t seen or approved it. Well, OK.<\/p>\n<div class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12\">\n<div class=\"col-lg-3 col-md-3 col-sm-12 col-xs-12\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/christmas-logo.jpg\" alt=\"Christmas Logo\" class=\"alignnone wp-image-15782\" scale=\"0\" width=\"222\" height=\"171\"><br \/>\n<a href=\"https:\/\/www.designmantic.com\/logos\/search\/christmas\" target=\"_blank\" rel=\"noopener noreferrer\">Christmas Logo<\/a><\/div>\n<div class=\"col-lg-3 col-md-3 col-sm-12 col-xs-12\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Christmas-and-Festive-Goods-logo.jpg\" alt=\"Christmas and Festive Goods Logo\" class=\"alignnone wp-image-15780\" scale=\"0\" width=\"222\" height=\"171\"><br \/>\n<a href=\"https:\/\/www.designmantic.com\/logos\/search\/Christmas-and-Festive-Goods\" target=\"_blank\" rel=\"noopener noreferrer\">Christmas and Festive Goods Logo<\/a><\/div>\n<div class=\"col-lg-3 col-md-3 col-sm-12 col-xs-12\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/festival-logo.jpg\" alt=\"Festival Logo\" class=\"alignnone wp-image-15781\" scale=\"0\" width=\"222\" height=\"171\"><br \/>\n<a href=\"https:\/\/www.designmantic.com\/logos\/search\/festival\" target=\"_blank\" rel=\"noopener noreferrer\">Festival Logo<\/a><\/div>\n<div class=\"col-lg-3 col-md-3 col-sm-12 col-xs-12\" align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/happy-logo.jpg\" alt=\"Happy Logo\" class=\"alignnone wp-image-15779\" scale=\"0\" width=\"222\" height=\"171\"><br \/>\n<a href=\"https:\/\/www.designmantic.com\/logos\/search\/happy\" target=\"_blank\" rel=\"noopener noreferrer\">Happy Logo<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>7. Bloomingdale\u2019s Infamous Spiked Eggnog Ad<\/h2>\n<p>\u201cSpike your best friend\u2019s eggnog when they\u2019re not looking.\u201d<\/p>\n<p>Really? <em>Really?<\/em><\/p>\n<p>The people who made this ad and those who approved it, were they not aware how commonly a spiked drink surfaces in tons of cases of date rapes or date assaults?<\/p>\n<p>It\u2019s shocking they went with this ad copy.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/USA-Today.jpg\" alt=\"USA Today\" class=\"wp-image-16324\" title=\"USA Today\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/USA-Today.jpg 650w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/USA-Today-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/USA-Today-449x300.jpg 449w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.usatoday.com\/story\/news\/nation-now\/2015\/11\/12\/bloomingdales-sorry-inappropriate-spiked-eggnog-ad\/75646374\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">USA Today<\/a><\/p>\n<p>But perhaps it was the shock factor they were going for.<\/p>\n<p>And they got plenty of it.<\/p>\n<p>Twitter erupted in outrage at the blatant sexism and normalization of rape culture the ad was portraying.<\/p>\n<p align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Or don&#8217;t and quit being a creep&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/Bloomingdales?src=hash&amp;ref_src=twsrc%5Etfw\">#Bloomingdales<\/a> <a href=\"https:\/\/t.co\/Liu8DKMMnP\">pic.twitter.com\/Liu8DKMMnP<\/a><\/p>\n<p>\u2014 Kristen Alderson (@krisalderson) <a href=\"https:\/\/twitter.com\/krisalderson\/status\/663957144421691392?ref_src=twsrc%5Etfw\">November 10, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">This ad is ridiculous <a href=\"https:\/\/twitter.com\/hashtag\/Bloomingdales?src=hash&amp;ref_src=twsrc%5Etfw\">#Bloomingdales<\/a>  <a href=\"https:\/\/t.co\/yry9c83S2M\">https:\/\/t.co\/yry9c83S2M<\/a><\/p>\n<p>\u2014 Garcelle Beauvais (@GarcelleB) <a href=\"https:\/\/twitter.com\/GarcelleB\/status\/664543204885159936?ref_src=twsrc%5Etfw\">November 11, 2015<\/a><\/p><\/blockquote>\n<p align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">how did bloomingdales think that ad was a good idea<\/p>\n<p>\u2014 Jessica Quail (@jessica_sarahh) <a href=\"https:\/\/twitter.com\/jessica_sarahh\/status\/664533726718742528?ref_src=twsrc%5Etfw\">November 11, 2015<\/a><\/p><\/blockquote>\n<p>It got so bad that Bloomingdale\u2019s had to apologize.<\/p>\n<p align=\"center\">\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale&#8217;s sincerely apologizes.<\/p>\n<p>\u2014 Bloomingdale&#8217;s (@Bloomingdales) <a href=\"https:\/\/twitter.com\/Bloomingdales\/status\/664216552544165888?ref_src=twsrc%5Etfw\">November 10, 2015<\/a><\/p><\/blockquote>\n<p>However, it shouldn\u2019t have taken Twitter\u2019s \u2018feedback\u2019, (read: outrage) to figure out this copy was bad; it should have been canned the moment it was presented by an enthusiastic copy writer living in the 50s.<\/p>\n<h2>8. Hallmark\u2019s Decision To Not Show Same-Sex Wedding Ads<\/h2>\n<p>On Dec. 2, this year, The Hallmark Channel began airing wedding commercials produced by the wedding organization company, Zola. Of the six ads aired, four featured same-sex couples and two had heterosexual couples. All six ads showed the couples kissing.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/-pVnnGK6BP4\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>As soon as the ads were aired, One Million Moms, a division of the conservative organization, American Family Association, filed a petition against Hallmark, asking its members to boycott the brand. Over 27,000 people signed the petition.<\/p>\n<p>Initially, the brand succumbed to the pressure, and the ads were pulled from the network.<\/p>\n<p>However, that in turn unleased the rage of the whole of the LGBTQ community. People started calling the brand over its message of exclusion, discrimination, hypocrisy, and what many considered an act of \u2018<a href=\"https:\/\/twitter.com\/LynnLambAuthor\/status\/1206286807366656000?mod=article_inline\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">indecency<\/a>\u2019. <a href=\"https:\/\/www.glaad.org\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Glaad<\/a> called for Hallmark\u2019s boycott with a BoycottHallmarkChannel hashtag that started trending immediately.<\/p>\n<p>Hallmark soon realized what it has done, especially after Walt Disney\u2019s cable channel <a href=\"https:\/\/twitter.com\/FreeformTV\/status\/1206037471571726336?mod=article_inline\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Freeform tweeted<\/a> an invite to Zola that said: \u201cThis is what happens when you focus all your energy on exclusion instead of clever plotlines. Call us, @Zola. We celebrate the holidays with everyone.\u201d<\/p>\n<p>The Hallmark Channel reinstated the ads and prevented a disaster. Why we have  included it in a list of marketing disasters though, then? To show what could have been if people hadn\u2019t spoken up.<\/p>\n<h2>9. Paleton\u2019s 2019 Christmas Aka \u2018Hostage Video\u2019 Ad<\/h2>\n<p>You\u2019d think in 2019 things would be different. Sexism would be gone, misogyny understood and spotted everywhere, and copywriters would be more careful.<\/p>\n<p>Paleton, the maker of luxury exercise and fitness equipment, proved it isn\u2019t so.<\/p>\n<p>The  ad starts with a beautiful, and seemingly fit, wife who receives a Christmas gift of Paleton bike as a surprise from her husband. We say \u2018surprise\u2019 because you can see from her reactions that she is <em>not<\/em> expecting an exercise bike as a Christmas present. (Also, if your partner hasn\u2019t specifically asked you for exercise equipment as a gift, don\u2019t give it to them. Nothing says \u2018you need to shape up\u2019 more loudly than that. Not even the actual words.)<\/p>\n<p>Receiving the gift, the wife in ad starts recording her fitness journey. She\u2019s already fit. So as a viewer you\u2019re not really sure what \u2018journey\u2019 she is talking about. As the ad ends, she plays that video for her husband, seemingly to gain his  approval (yikes!).<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/pShKu2icEYw\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>The ad is a disaster from start to finish. The funniest part is, it\u2019s been nearly two weeks since the ad was first released, and even in the face of harsh criticism, widespread mockery, and even <a href=\"https:\/\/www.theguardian.com\/media\/2019\/dec\/04\/peloton-backlash-sexist-dystopian-exercise-bike-christmas-advert\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">losing  $1.2bn in stocks<\/a>, Paleton still refuses to see what\u2019s wrong with its ad that\u2019s been  called \u2018<a href=\"https:\/\/twitter.com\/AndrewKirell\/status\/1202268401084911616\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">a hostage  video<\/a>\u2019.<\/p>\n<p>Ah well, guess it exactly easy for some  to admit a mistake.<\/p>\n<h3>Related: <a href=\"https:\/\/www.designmantic.com\/blog\/european-websites-ready-for-christmas\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 European Small Businesses All Set for Christmas!<\/a><\/h3>\n<p>In any case, Ryan Reynolds has made a hilarious parody of this ad, featuring the exact same model who plays the wife in the Paleton ad.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/H2t7lknrK28\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>And everyone loves it!<\/p>\n<p>The model in both the ads, Monica Ruiz, recently spoke up and joked that it was her \u2018<a href=\"https:\/\/www.vulture.com\/2019\/12\/peloton-ad-actress-controversy-today-show-video.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">worried eyebrows<\/a>\u2019 that caused all the drama.<\/p>\n<p>Paleton, are you listening? Sometimes joking about yourself can take the edge off.<\/p>\n<h3>Takeaway:<\/h3>\n<p>It isn\u2019t easy to wade the complex waters of modern marketing. Your consumers are more aware, more ready to speak up, and know they deserve better than lazy one-liners, redundant jokes, and irrelevant commercialization.<\/p>\n<p>So step up your ad game and for inspiration, take a look at these <a href=\"https:\/\/www.designmantic.com\/blog\/thanksgiving-adverts\/\" target=\"_blank\" rel=\"noopener noreferrer\">brilliant holiday adverts from brands who got it right<\/a>!<\/p>\n<h3>Try Our Personalized Logo Maker Tool:<\/h3>\n<div class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12\">\n<div class=\"col-lg-6 col-md-6 col-sm-12 col-xs-12\">\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/Christmas-Crackers\" target=\"_blank\" rel=\"noopener noreferrer\">Create Christmas Crackers Logo<\/a><\/p>\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/christmas-trees\" target=\"_blank\" rel=\"noopener noreferrer\">Design Christmas Tree Brand Identity<\/a><\/p>\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/Religious-Supplies\" target=\"_blank\" rel=\"noopener noreferrer\">DIY Religious Supplies Logo Design<\/a><\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-sm-12 col-xs-12\">\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/jesus\" target=\"_blank\" rel=\"noopener noreferrer\">Make Your Own Jesus Logo<\/a><\/p>\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/Luxury-Holiday-Cottages\" target=\"_blank\" rel=\"noopener noreferrer\">Luxury Holiday Cottage Logo Maker<\/a><\/p>\n<p>\u00bb <a href=\"https:\/\/www.designmantic.com\/logos\/search\/Online-Marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Online Marketing Logo Design Template<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<br \/>\n<script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holidays are happy occasions. Right? Not for these brands, they certainly weren\u2019t. Over the years we\u2019ve seen some of the most tone-deaf, irrelevant, off-the-point, and in extreme cases, disastrous marketing attempts by big brands surfacing around the holidays. How did &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/9-holiday-brand-failed\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"class_list":["post-16312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Times Brands Failed In Holiday Marketing | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"A collection of holiday marketing fails spanning from the sillies to the most severe. We show 9 prime examples to you of brands unable to get holiday marketing right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/9-holiday-brand-failed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Times Brands Failed In Holiday Marketing | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"A collection of holiday marketing fails spanning from the sillies to the most severe. We show 9 prime examples to you of brands unable to get holiday marketing right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/9-holiday-brand-failed\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T10:23:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T11:48:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2019\/12\/Holiday-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Times Brands Failed In Holiday Marketing | DesignMantic: The Design Shop","description":"A collection of holiday marketing fails spanning from the sillies to the most severe. 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