{"id":16475,"date":"2020-01-21T13:30:00","date_gmt":"2020-01-21T13:30:00","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=16475"},"modified":"2025-09-26T13:21:35","modified_gmt":"2025-09-26T13:21:35","slug":"visuals-in-branding","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/visuals-in-branding\/","title":{"rendered":"Use Visuals In Branding To Engage And Influence Your Audience"},"content":{"rendered":"

Do you know how many people are likely to truly<\/em> read this content piece \u2013 and by reading we don\u2019t mean skim and by truly we mean till the end? 28% at best but 20% is more likely<\/a>.<\/p>\n

As a blog, this information can be a punch in the gut. We mean, considering the amount of work we\u2019ve put into this article and the time we\u2019ve spent on it, to then know that 80% of our readers are only going to skim through it\u2026 it\u2019s heartbreaking, isn\u2019t it?<\/p>\n

Find A Perfect Logo Design Here<\/a><\/div>\n

Actually, not-so-much.<\/p>\n

Content marketers have known for a while now that visual content is fast outpacing the regular, text-based content in terms of effectiveness and sales conversion. That is why you see more images and videos in your newsfeed now. The blog posts now come accompanied by striking header images that are meant to catch your attention and engage you. And the reason YouTube has become more relevant than ever \u2013 for individuals and brands alike.<\/p>\n

But what is driving this fast pace of visual content marketing<\/a>? Did people just woke up one day and realized they wanted more videos and images on their newsfeed?<\/p>\n

Truth is, visual content has always been performing well. Much better than the text content. It\u2019s only now (few years in the past) that the marketers have truly seen the potential \u2013 a large part of which is still untapped (small businesses, take note!) \u2013 and started fulfilling the increasing need. The results have been phenomenal.<\/p>\n

Let\u2019s find more about it in our next section.<\/p>\n

Importance Of Visuals In Branding<\/h2>\n

The purpose of branding is two-fold.<\/p>\n

    \n
  1. Give the brand its identity. Its unique character.<\/li>\n
  2. Make that character consistent in everything a brand does. Increasing recognition and recall.<\/li>\n<\/ol>\n

    Visual content marketing fulfills both these purposes with supreme excellence. Since our brains are wired to process visual information better and faster<\/a>, brand messages that are accompanied by stunning visuals and professional logo design<\/a> increase their chances of brand retention and recall.<\/p>\n

    Related: The Art Of Leveraging Video Content \u2013 An Interview With Adobe Spark<\/a><\/h3>\n

    Facebook posts with images get more than twice the amount of engagement from users than posts without images, according to BuzzSumo report<\/a>. Similarly, articles with more images every 75-100 words are also engaged with more than the articles with fewer or no images.<\/p>\n

    But the most striking fact is about videos. As per a Social Media Examiner report<\/a>, videos (63%) have surpassed blogging (60%) as a prime social media marketing asset since 2018!<\/p>\n

    \"Social<\/p>\n

    With these facts in mind, there can be no debate regarding the effectiveness of visual content in digital marketing<\/a>.<\/p>\n

    But what are the different ways to use this strategy to its maximum potential?<\/p>\n

    Best Practices: How To Nail Visuals Every Time?<\/h2>\n

    In this section, I\u2019m going to talk about successful and popular brands that have been using visual content consistently in their branding and marketing strategies. Through these examples, you will learn what to do, how to do it, and the different ways to mix the two.<\/p>\n

    a) Stunning, Hi-Res Photography<\/h3>\n

    With attention spans becoming shorter and shorter, let\u2019s all be thankful for the fact that human minds can process visual information 60,000 times faster than words. A good, relevant, and contextualized picture can convey a wealth of information and emotion in a quick snap. As per SEO guru, Neil Patel<\/a>, posts with photos get 53% more Likes, 104% more comments, and 84% higher click-through rates.<\/p>\n

    \"Facebook<\/p>\n

    You can use photographs to show throwbacks, behind-the-scene imagery, as part of a how-to tutorial, or hundred other ways you like.<\/p>\n

    \"Kinda
    \nImage Source:     Behance\/Kinda Ghannoum<\/a><\/p>\n

    b) Branded Images<\/h3>\n

    Branded images are adverts and other promotional material that you use as direct marketing assets, post from your social media or upload on your website. These images always include your business logo<\/a> and a targeted message that you want to share with your brand community. Needless to say, these images should either be your original images, properly bought, or if they\u2019re free sourced, remember to give due credit.<\/p>\n

    \"Spotify\"
    \nImage Source:     Spotify<\/a><\/p>\n

    Pro tip:<\/strong> Add a cute or catchy caption with the image when sharing on social media to add the zing factor.<\/p>\n

    Related: 8 Things You Need To Know About Branding<\/a><\/h3>\n

    c) Videos<\/h3>\n

    Videos are the most-watched and most-engaged with content pieces used for digital marketing<\/a>. Using an AI video generator<\/a> can streamline the video creation process, making it easier to produce high-quality content. As per stat reports<\/a>, videos have been seen to increase ROI, conversions, customer engagement<\/a>, and brand awareness. Almost all brands online use videos as a necessary part of their social media engagement assets.<\/p>\n

    You can use videos to announce or launch something, showcase a process, as a tutorial, and so many other things. AI video transcription<\/a> tools can quickly convert speech into written content, ensuring every detail is captured.<\/p>\n

    Last year, Nike launched its Oscar video ad celebrating 30 years of its \u2018Just Do It\u2019 campaign. The ad featuring female athletes was an instant, viral hit.<\/p>\n