{"id":165,"date":"2013-04-10T12:29:53","date_gmt":"2013-04-10T12:29:53","guid":{"rendered":"http:\/\/blog.designmantic.com\/?p=165"},"modified":"2023-07-17T09:56:30","modified_gmt":"2023-07-17T09:56:30","slug":"10-rebranding-costs-of-famous-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/10-rebranding-costs-of-famous-logos\/","title":{"rendered":"Top 10 Rebranding Costs of Famous Logos"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
In this day and age, companies from every industry (be it pharmaceutical, engineering, media etc) must keep up with the changes occurring in the business world, in order to ensure survival and success. What was considered \u201ctop notch\u201d five years ago, now (in modern times) may very well be something of mediocrity. So the question that arises is that what should I do to regain my customers\u2019 attention and interest?<\/p>\n
\n Design Your Logo<\/a><\/div>\n<\/td>\n<\/tr>\n
Well the answer is \u201cRebranding<\/strong>\u201d. Now there are many steps involved in process of rebranding<\/strong>, however, we will look at it from a design aspect. Giving your logo and packaging design a new improved look, will definitely get many eyes gazing! Customers are always seeking something new, and giving them exactly what they want is a one certain way of building a strong client-base.<\/td>\n<\/tr>\n
Given below are 10 popular brands, some of which paid a fortune for rebranding, while others got it done by paying a paltry amount.<\/td>\n<\/tr>\n
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Related: 5 Famous Brands that Peeled off their Logos in 2013<\/a><\/h3>\n<\/td>\n<\/tr>\n

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\u2022 British Petroleum (Cost: $211,000,000)<\/h2>\n<\/td>\n<\/tr>\n

\"British<\/td>\n<\/tr>\n
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\u2022 BBC (Cost: $1.8 million)<\/h2>\n<\/td>\n<\/tr>\n

\"BBC\"<\/td>\n<\/tr>\n
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\u2022 Accenture (Cost: $100 million)<\/h2>\n<\/td>\n<\/tr>\n

\"Accenture\"<\/td>\n<\/tr>\n
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\u2022 Nike (Cost: $35)<\/h2>\n<\/td>\n<\/tr>\n

\"Nike\"<\/td>\n<\/tr>\n
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\u2022 Twitter (Cost: $15)<\/h2>\n<\/td>\n<\/tr>\n

\"Twitter\"<\/td>\n<\/tr>\n
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\u2022 Pepsi (Cost: $1 million)<\/h2>\n<\/td>\n<\/tr>\n

\"Pepsi\"<\/td>\n<\/tr>\n
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\u2022 London 2012 Olympics (Cost: $625,000)<\/h2>\n<\/td>\n<\/tr>\n

\"London<\/td>\n<\/tr>\n
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\u2022 Posten<\/strong> (Cost: $55 million)<\/h2>\n<\/td>\n<\/tr>\n

\"Posten\"<\/td>\n<\/tr>\n
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\u2022 ANZ (Cost: $15 million)<\/h2>\n<\/td>\n<\/tr>\n

\"ANZ\"<\/td>\n<\/tr>\n
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\u2022 Starz (Cost: $25 million)<\/h2>\n<\/td>\n<\/tr>\n

\"Starz\"<\/td>\n<\/tr>\n
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Those figures look flabbergasting (at least to me). Do you feel it\u2019s worth spending so much money on rebranding? Share your views in the comment box, given below.<\/td>\n<\/tr>\n
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\n Free Logo Creator<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n