{"id":16903,"date":"2020-05-11T11:31:37","date_gmt":"2020-05-11T11:31:37","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=16903"},"modified":"2023-12-12T05:47:22","modified_gmt":"2023-12-12T05:47:22","slug":"mascots-humanizing-the-brands","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/mascots-humanizing-the-brands\/","title":{"rendered":"How Mascots Play A Crucial Part In Humanizing The Brand?"},"content":{"rendered":"\n

Mascots are incredibly efficient at endearing a brand to its audience. As intelligent branding elements<\/a>, they are influential enough to give an inanimate brand a soul, a character, and a personality. Often based on humans, animals, or even be animated objects like talking M&Ms. <\/p>\n\n\n

Generate The Best Corporate Logos<\/a><\/div>\n\n\n

When done right, they can be\nquite effective in humanizing a brand, enabling it to create lasting\nconnections with its audience. One fine example of such a connection is\nKellog\u2019s Tony the Tiger that kids immediately feel attracted to. Tony the Tiger\nimparts important nutritional information, sends a message of health and\nfitness, and makes cereal time even more fun with his relatable personality. <\/p>\n\n\n\n

Statistics have shown that\nmascots are more effective than celebrity endorsers when it comes to connecting\nwith the audience and also in terms of cost-effectiveness. While every time a\ncelebrity tweets to promote your brand can cost you anywhere from $5,000-$60,000<\/a>,\na mascot is a one-time expense. <\/p>\n\n\n\n

All you have to do is pay a\ndesigner once and then the mascot is yours forever. The cherry on top: mascots\ndon\u2019t age or retire, they don\u2019t get themselves into embarrassing situations\nthat can hurt your brand by extension, and they certainly don\u2019t ask for sudden\nvacations at crucial times. <\/p>\n\n\n\n

But even with all the cost\nsavings aside, the best thing about mascots is they humanize your brand. From a\nsoulless identity to a relatable character, they make your brand message a\nhouse-hold mantra. History has shown that people can be fiercely protective of\nbrand mascots that they have grown up with. Remember the appalling reactions\nthat surfaced when McDonald\u2019s decided to replace its Hamburglar with what some<\/a> people called a \u2018creepy\nimposter\u2019?<\/p>\n\n\n\n

That\u2019s the power of a powerful\nmascot. It punches a lot of nostalgic feel in its arsenal that can transcend\ngenerations and make a brand more than just a business. <\/p>\n\n\n