{"id":18275,"date":"2021-01-28T09:02:43","date_gmt":"2021-01-28T09:02:43","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=18275"},"modified":"2023-07-17T07:21:43","modified_gmt":"2023-07-17T07:21:43","slug":"shapes-of-engineering-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/shapes-of-engineering-logos\/","title":{"rendered":"Geometric, Organic, Abstract: The Shapes of Engineering Logos"},"content":{"rendered":"

What brand story do you want to tell through your engineering logo design? The fact is, every choice we make in brand identity design, serves as a communication agent. Much like colors shapes also act as silent cues of emotions and communication. There\u2019s a reason we see circle as more natural and appealing while a square makes us think of boxed-in spaces. Not only brand messages, shapes are also used in logos to instill balance and symmetry<\/a>.<\/p>\n

Keeping the typography-based logos aside, if you are going for any other style of design for your engineering logo<\/a>, you bet that you\u2019ll need a shape to give your logo a focal point or a point of reference. That shape will become the hero of your design and will act as the starting point for your design\u2019s visual hierarchy.<\/p>\n

Create A Professional Logo Design<\/a><\/div>\n

As designers continue creating modern brand identities for engineering firms, we see three kinds of shapes emerging as their go-to structures. These are: geometric shapes, organic shapes, and abstract shapes. Each of these is unique from the other and capable of telling a different side of the story altogether.<\/p>\n

So, what makes these three logo-shapes the figures of choice for engineering logo designs? Let\u2019s find out.<\/p>\n

1. Geometric:<\/h2>\n

We get the attraction. Engineering is all about mathematics and tools. So, when you go about creating a reliable and efficient brand identity for an engineering consultancy, you get lured by the stability and balance that geometric shapes provide<\/a>.<\/p>\n

It\u2019s true that these are no-nonsense shapes, with no frills and twirls. These strong and stable creatures tell the brand story they are assigned with in measured and confident tones.<\/p>\n

The three most common geometric shapes include:<\/p>\n