{"id":18511,"date":"2021-05-03T08:32:13","date_gmt":"2021-05-03T08:32:13","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=18511"},"modified":"2024-04-09T08:56:33","modified_gmt":"2024-04-09T08:56:33","slug":"creative-mothers-day-campaigns","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/creative-mothers-day-campaigns\/","title":{"rendered":"5 Creative Mother\u2019s Day Campaign Ideas To Try Out This Year"},"content":{"rendered":"

As a marketer, creating campaigns for Mother\u2019s Day<\/a> and other recurring holidays and special occasions can both be a breeze and a battle. On one hand, you have the necessary ingredients for a great recipe \u2013 you know what the customers are looking for and what the trends are. Yet, everyone else also knows the recipe and has the same ingredients.<\/p>\n

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So, how do you cook a dish that\u2019ll deliver on tradition but also have a unique zing to it? Below we are sharing 5 unique Mother\u2019s Day campaigns by famous brands that delivered all that. Use these ideas as a part of your inspiration board and cook a dish that\u2019ll leave everyone asking for seconds.<\/p>\n

1. The Gift Of Time<\/h2>\n

Moms are superheroes. There is nothing that they can\u2019t do. They are homemakers, nurses, designers<\/a>, and prime ministers of countries<\/a>. But even superheroes need a break. Being part of a lavish Mother\u2019s Day extravagance sounds nice and brunches are always great but ask any mom of young kids and she\u2019ll tell you what gift she really<\/em> wants.<\/p>\n

As the popular blog, ScaryMommy articulates in one of their blog posts, what moms want for Mother\u2019s Day is to be left the heck alone. Time away from diaper duty, spit-ups, and being constantly needed is what young mothers are after.<\/p>\n

Paradoxically, moms of older children also want the gift of time, but with <\/em>their kids. They want to spend quality time with their older kids, indulging in activities that both moms and kids enjoy together.<\/p>\n

As a brand, promote the gift of time through your campaign. Depending on your audience, you can target and promote MeTime or TimeWithKids. If you are a frozen food brand, for example, the MeTime campaign may be more suitable for your audience. If you are a fancy restaurant, however, announcing deals and discounts on Mother\u2019s Day, promoting TimeWithKids may get you more engagement and sales.<\/p>\n

Here are some brands that perfected the Gift of Time campaigns for their Mother\u2019s Day marketing.<\/p>\n

#BanTheBrunch<\/a> Campaign by Allswell<\/h3>\n

Supported by statistics, which showed that moms just want to take it easy on Mother\u2019s Day, the mattress brand started this ad campaign. It was tied in with discounted gift card deals to make the campaign more successful.<\/p>\n

\"BanTheBrunch\"<\/p>\n

Mother\u2019s Day Away<\/a> by Kraft<\/h3>\n

The brand offered moms a break away from all the responsibilities on Mother\u2019s Day by reimbursing the cost of their babysitter for the day. The campaign received huge accolades and extensive media coverage.<\/p>\n