Rebranding is a norm when it comes to modern business. It serves many purposes. It announces when a company is going through a major shift. It advertises new launches and fresh beginnings. It also gives insight into the company\u2019s psychology. What the brand is thinking right now, what is it trying to achieve?<\/p>\n
Almost always, when a brand goes through a logo change, the intent is to increase or retain the company\u2019s market share through higher sales. Thanks to marketers and consumer psychology, it is no secret that people buy from brands that appeal to consumers\u2019 emotions and feelings. Sure, money matters. But when it comes to brand loyalty or feeling \u2018connected\u2019 with a brand, the association is based more on emotions than anything else.<\/p>\n
So, when a major food or beverage logo<\/a> goes through a change and chooses to reuse an old one instead of forging a fresh new look, what is it trying to accomplish? Why are we suddenly seeing an influx of retro logos when it comes to food brands? Why, to repeat our original question, so many food logo designs<\/a> are going retro?
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