{"id":19579,"date":"2022-03-07T11:40:03","date_gmt":"2022-03-07T11:40:03","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=19579"},"modified":"2025-04-28T10:32:14","modified_gmt":"2025-04-28T10:32:14","slug":"flower-shop-home-and-garden-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/flower-shop-home-and-garden-logo\/","title":{"rendered":"Market Your Flower Shop On Instagram The Right Way Using Home And Garden Logo"},"content":{"rendered":"

While the pandemic has been a disease (literally and figuratively) for many, there have been those that have flourished under it. Instagram is one of them.<\/p>\n

With nothing better to do when shut up in our homes, we turned towards Insta and it didn\u2019t disappoint. Not only there was a storm of fun, inspirational, and relatable content on the app, the company also rolled out awesome features<\/a> that made it difficult for us to stop scrolling: Live got longer and Reels materialized.<\/p>\n

Create A Logo For Home and Garden<\/a><\/div>\n

Businesses that have a visual flair to them \u2013 florists and flower shops, for example \u2013 boomed with Instagram\u2019s glow-up. If you also run a flower business, you must have noticed the changes. And if you want to know how best to maximize all these changes, here\u2019s an A-Z on how to market your floral business on Instagram for the most success.<\/p>\n

1. Set up shop on Instagram<\/h2>\n

If you are going to market a business on Instagram, make sure the business is set up as a business page.<\/p>\n

You will also need to ensure your business page has an appropriate Instagram bio<\/a>, as it serves as a first impression and a snapshot of what your business is all about, so it’s crucial to make it engaging and informative.<\/p>\n

If you already have a profile on Instagram, go to your Account settings and scroll down to the end. You will see an option in blue \u2013 Add a new professional account \u2013 click on it and set up your Instagram business page. With the professional account, you get all the features of the app plus something extra: insights, new contact information, and more.<\/p>\n

\"Set
\nImage Source: iStock\/Nadya So<\/center><\/p>\n

This account will work as your digital store where you could add your business address, website link, and other contact information. The account will also help you create shoppable posts where people can click on your posts and directly start the buying process without clicking on any third link.<\/p>\n

\"home<\/center><\/p>\n

Use our home and garden logo maker<\/a> to create a beautiful flower logo for your business that you can display as your profile picture.<\/p>\n

2. Get intimate with your products<\/h2>\n

For the research of this article, I browsed through a lot of flower shops on Instagram. While all the accounts are doing a fairly good job of marketing \u2013 some are doing really great \u2013 I could hardly find a few that were talking about plants and flowers as more than just beautiful things of nature.<\/p>\n

To set your business apart, I suggest you get intimate with your product. It isn\u2019t enough to know the plants and how to take care of them or present them in the best way, you also need to tell people the secrets behind these beauties.<\/p>\n

For example, during my research, I found out that each different flower and plant has a different personality, meaning, and symbolism. While plant symbolism has been explored at length, what about getting a plant that matches your personality?<\/p>\n

\"Get
\nImage Source: iStock\/Iryna Imago<\/center><\/p>\n

Did you know that Dracaena is a fashionable but easy-going plant? And if you are someone who\u2019s always testing your boundaries and exploring what\u2019s out there, Pothos, with its ever-reaching vines is a more suitable plant to buy.<\/p>\n

Sharing tidbits like these not only communicates your intimacy with your products but also becomes a great engagement tool. Ask your followers which plant personality they are \u2013 Dracaena or Pothos \u2013 and see the comment section bloom.<\/p>\n

3. Post high-quality pictures but optimize them<\/h2>\n

Instagram is all visual. To feed this obsession and make it work for you, your Instagram business feed should be a garden of flora and fauna, captured in high-quality. For this, make sure to post to Instagram from Mac by using the necessary tools.<\/p>\n

Post pictures of your planters, flowers, pots, and bouquets. Add a variety of petals, colors, vines, and leaves. Show the diversity of what your garden has to offer. But also keep a few technicalities in mind.<\/p>\n

<\/p>\n
\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/p>\n

A post shared by BOXED BLOSSOMS™ (@boxedblossoms)<\/a><\/p>\n<\/div>\n<\/blockquote>\n