{"id":20016,"date":"2022-04-22T08:10:40","date_gmt":"2022-04-22T08:10:40","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=20016"},"modified":"2024-09-12T06:34:07","modified_gmt":"2024-09-12T06:34:07","slug":"brand-colors-different-industries-2022","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/brand-colors-different-industries-2022\/","title":{"rendered":"Favorite Brand Colors Of 10 Different Industries In 2022"},"content":{"rendered":"

We all have our favorite colors. Mine is yellow. But did you know that global industries and international brands also have colors that they prefer over others? Especially when it comes to their logo designs?<\/p>\n

The fashion industry is notorious for its obsession with black. And technology companies veer towards blue whenever given a chance. So, what\u2019s at play? Just industry practices where brands keep following each other without original thought? A desire to belong to the group, to gain the benefit of immediate recognition and relevance? Is it color psychology that dictates these decisions?<\/p>\n

Or is it something else entirely? Perhaps a blend of it all.<\/p>\n

Let\u2019s see.<\/p>\n

\u2022 Industry Practices When Choosing Logo Design Colors<\/h2>\n

Certain industry practices seem to be at play when you look closely. Take fashion logos as an example. There is nothing inherent in apparel, shoes, and accessories that can be better represented in black than by any other color.<\/p>\n

If we go by relevance, fashion logo designs should be a cacophony of shades, hues, and tones. Yet most of them are just black and white monochromes. You can argue that this is because black exudes sophistication and class, and what high-end fashion studio won\u2019t want to be associated with that? But it\u2019s important to note that black is also a bleak color. A color of mourning in many cultures and societies.<\/p>\n

\"Choosing<\/p>\n

At its heart, fashion brands gravitating towards black and white in their logo designs seems more like an industry practice than anything else. The same can be said for transport logos that are mostly always in orange-red hues<\/a>, as well as blue for construction logo designs<\/a>.<\/p>\n

\u2022 We Associate Certain Colors to Certain Types of Businesses<\/h2>\n

Cognitive, emotional, and cultural associations are also a thing to consider when talking about logo design colors. For example, red is a color of passion, luck, and fertility in almost all cultures of the world, but in Africa, it symbolizes death and grief.<\/p>\n

\"Red<\/p>\n

On an emotional and cognitive level, we associate brown with rot, wood, and mud. It\u2019s the color of the leather too. Many companies dealing with leather goods choose brown (with black) over other colors in their identity designs.<\/p>\n

\"jwhulmeco\"<\/p>\n

We also associate blue with vastness and mystique because both the sky and the ocean seem blue to us. It\u2019s the color of stability for us, as the sky will always be there for us as well as the ocean.<\/p>\n

\u2022 Color Psychology in Logo Design<\/h2>\n

Color psychology is another important factor<\/a> that influences logo design choices. And it\u2019s not limited to color alone. Psychology in design is evident in our choices of shapes, icons, fonts, and even the layout. In color, though, it makes its largest splash.<\/p>\n

It\u2019s an entire field of research that\u2019s consistently growing. Researchers, designers, marketers, and scientists continue to be fascinated by how colors impact our moods, behaviors, and actions. In logo designs, certain colors are chosen for certain businesses and industries based on their psychological meanings alone.<\/p>\n

\"Color<\/p>\n

For example, purple elicits emotions of sexuality, creativity, and imagination. Cadbury \u2013 a candies and chocolate brand \u2013 displays itself proudly in purple and shows off the color in rich purple branding everywhere. Melted chocolate that you can eat off of your fingers was a series of especially sensuous ads<\/a> by the brand for its Indian market that received immense popularity a few years back.<\/p>\n

Color Palettes for Industries:<\/h2>\n

To see what color palettes are chosen by which industries, we are going to review the logos of the top 5 companies from 10 different sectors and see if we can see any color themes emerging.<\/p>\n

1. Restaurant<\/h3>\n

The top 5 restaurant companies in the world are Starbucks, McDonald\u2019s, Yum Brands, Darden Restaurants, and Autogrill.<\/p>\n

Let\u2019s take a look at their logos and see if we can spot a color palette.<\/p>\n

\"Restaurant\"<\/p>\n

As we can see, red emerges as the most prominent color. No surprises there. As a symbol of hunger and urgency, red dominates the fast-food industry as well as casual and some fine dining brands. People also associate red with foods such as tomatoes, chili, ketchup, and many others.<\/p>\n

\"Restaurant<\/p>\n

Black and white also emerge as the strongest secondary colors used with red. Both these colors balance the intensity of red and make it appear more inviting and welcoming. Yellow and green are two other secondary colors with strong ties to agriculture, farming, food, and eating.<\/p>\n

Looking at this color palette, it\u2019s clear that red should be a part of your color palette when creating a restaurant logo design<\/a>. You can bring down the heat of red by pairing it with a cooler shade \u2013 black or white \u2013 or mix it up with yellow to turn it up a notch.<\/p>\n

2. Banking<\/h3>\n

The top 5 banking corporations in the world include:<\/p>\n