{"id":20056,"date":"2022-05-24T06:52:26","date_gmt":"2022-05-24T06:52:26","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=20056"},"modified":"2025-04-28T10:16:44","modified_gmt":"2025-04-28T10:16:44","slug":"motion-graphics-for-brand-design","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/motion-graphics-for-brand-design\/","title":{"rendered":"How, When and Where Motion Graphics Work: Notch Up Your Brand Design!"},"content":{"rendered":"

Modern digital experience, especially when we go online, is inundated with motion graphics. Every time you sign in to your Gmail, a progress bar appears taking you from the username page to the password page.<\/p>\n

\"Google<\/p>\n

Its motion tells us something. That our request is being processed and we\u2019ll be signed in to our account shortly. Movement is one of the essentials of design<\/a>. As instant gratifications come, this animated progress bar helps us stay calm and indicates to us that we won\u2019t have to wait for long.<\/p>\n

The little checkmark that we see at the end of our Instagram feed is also a motion graphic. It even comes with a message to further make things clear.<\/p>\n

\"Instagram<\/p>\n

There\u2019s a reason motion graphics have taken over the internet. In the content-driven world of today\u2019s digital marketing, survival depends on creating the most engaging, share-worthy content. Get as many eyeballs and clicks to it as you can. To do that, you have to give your content the pizzazz that sets it apart from everything else \u2013 makes people stop mid-scroll, and decide to spend time with it.<\/p>\n

Create A Logo<\/a><\/div>\n

Motion graphics do that with great efficiency. Great results, every time.<\/p>\n

But Here\u2019s The Thing.<\/h2>\n

Just because (and specifically because) something is working doesn\u2019t mean you have to go for the overkill. To maintain its appeal, you have to be more restrained and implement a clear motion design strategy<\/a>.<\/p>\n

In this article, we will briefly cover the basics for those new to motion design, and then we\u2019ll jump straight to exploring purposeful and intentional uses of motion design that produce the most fantastic impact.<\/p>\n

Let\u2019s get the definition out of the way.<\/h2>\n

Scroll ahead if you think it\u2019s too basic but like I said, I have to cover it for people who may be new to the whole motion graphics thing.<\/p>\n

Motion graphics are icons, buttons, geometric images, and other graphics that come to life when animation is applied to them. Animation literally means lively, life-like. So, to produce motion graphics, we use animation techniques<\/a> to make our graphics move, dance, morph, jump, slide, and do all sorts of athletics, dramatics, and theatrics. It\u2019s quite fun.<\/p>\n

\"Types<\/p>\n

Again, very basic, but how is motion design different from animation? In bullet points, please.<\/h2>\n

Let\u2019s do you one better than bullet points. Here\u2019s a pristine table to clarify everything up.<\/p>\n

Full disclaimer: trying to form a distinction between these two is like splitting hairs, but for the sake of understanding motion graphics a bit better, here you go.<\/p>\n

\"Animation<\/p>\n

Examples of animation are cartoons, TV shows, animated movies (Lion King, Frozen, Toy Story, and such), and music videos, etc. Examples of motion graphics include movable infographic templates, logo animations<\/a>, explainer videos, and advertisements, etc.<\/p>\n

When To Use Motion Graphics To Create That A-HA! Moment<\/h2>\n

1. When You Want People To Stop And Pay Attention<\/h3>\n

When people are scrolling away on their devices, it\u2019s hard to get their attention. Social media algorithms are designed to keep us glued to our favorite apps by bombarding us with our favorite content presented in thousands of different ways.<\/p>\n

It\u2019s hard to break the scroller\u2019s stride. But with motion graphics, you have a chance.<\/p>\n

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A post shared by Pato A. Molina E. ✌️ (@patomolinae)<\/a><\/p>\n<\/div>\n<\/blockquote>\n