{"id":20868,"date":"2022-11-01T10:56:52","date_gmt":"2022-11-01T10:56:52","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=20868"},"modified":"2023-07-10T10:27:47","modified_gmt":"2023-07-10T10:27:47","slug":"delightful-negative-space-logos-double-take","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/delightful-negative-space-logos-double-take\/","title":{"rendered":"21 Delightful Negative Space Logos That\u2019ll Make You Do A Double-Take"},"content":{"rendered":"<p>Words may be powerful, but have you ever listened to silences? No sound is more telling than a silence revealing what you\u2019re not saying.<\/p>\n<p>It\u2019s the same thing with spaces.<\/p>\n<p>Spaces in design are the pregnant silences amid a crescendo of colors, shapes, and fonts. An expert designer uses these spaces to tell the brand story with more wit and meaning.<\/p>\n<p>Working with <a href=\"https:\/\/www.designmantic.com\/blog\/interactive-media\/negative-space-logo-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">white space in logo design<\/a> is nothing new.  It\u2019s been done since always. Designers use white spaces to balance other  elements in the area, keep the design clean, and achieve a modern, polished  look for their brands.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/FVHzMbbAGzs\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Yet, in recent years,  with more and more designers discovering the potential of negative space, do we  see the tide turning. Negative space is now used more as the hero element than  a background character. It is being used to leave clues in plain sight, entice  the audience, and keep everyone engaged with the design longer. If you\u2019re  lucky, you even get a chuckle or two out of people when they finally see what  you\u2019ve hidden in the logo. <em>How come I  never saw that before? It\u2019s right there! Can\u2019t ever unsee it now.<\/em><\/p>\n<p>Kind of like when I first saw that arrow in the FedEx logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/FedEx-Logo.jpg\" alt=\"FedEx Logo\" class=\"wp-image-20871\" title=\"FedEx Logo\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/FedEx-Logo.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/FedEx-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/FedEx-Logo-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It\u2019s literally right there, and not just for the kicks. It refers to the company\u2019s forward movement and hints at its core offer of transporting goods.<\/p>\n<p>To create these lasting  impacts, negative space proves more and more effective every day. Here are 21  examples of creative designers using white space to <a href=\"https:\/\/www.designmantic.com\/logo-design\" target=\"_blank\" rel=\"noopener noreferrer\">make their logo designs<\/a> more thrilling and eloquent.<\/p>\n<h3 class=\"related-post\">Related: <a href=\"https:\/\/www.designmantic.com\/blog\/music-and-entertainment-logo-ideas-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Music And Entertainment Logo Ideas<\/a><\/h3>\n<h2>1.\tA Plane Made Of Clouds<\/h2>\n<p>The plane makes the perfect use of the space available and is formed to separate the two slabs of N most naturally.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-1.jpg\" alt=\"Negative Space Logo 1ace Logo Negative Space Logo 1\" class=\"wp-image-20872\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-1.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-1-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-1-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/153850245\/Modern-colorful-air-travel-logo\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>2.\tReflective Letters Create The Medical Sign<\/h2>\n<p>Mirrored or reflective letters always come bearing gifts. Instead of just stacking them up on each other, see if you can stack them in a way that uses their gifts most prudently.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-2.jpg\" alt=\"Negative Space Logo 2\" class=\"wp-image-20873\" title=\"2Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-2.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-2-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-2-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/44234737\/SODIC-Westown-Medical-Centre\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>3.\tThere\u2019s A Home In There Somewhere<\/h2>\n<p>This is a housing society logo and uses a home symbol right under the brand initial P, giving off the effect of being safe, under protection, and secure.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-3.jpg\" alt=\"Negative Space Logo 3\" class=\"wp-image-20874\" title=\"3Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-3.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-3-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-3-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/154221683\/portal-residence\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>4. A Drop Of Life<\/h2>\n<p>I like how interestingly the designer has let the blood drop symbol remain in white while the majority of the design is red. Giving the drop of blood all the negative space makes it stand out more and easy to see.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-4.jpg\" alt=\"Negative Space Logo 4\" class=\"wp-image-20875\" title=\"Negative Space Logo 4\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-4.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-4-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-4-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/121832881\/Donate-Life-Brand-Identity-Design\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>5. The Way Beyond The Space<\/h2>\n<p>Here, the arches of the letter M don\u2019t exactly meet, allowing you to create a door out of the available space.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-5.jpg\" alt=\"Negative Space Logo 5\" class=\"wp-image-20876\" title=\"5Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-5.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-5-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-5-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/154424809\/M-Door-Brand-Logo-Design\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Behance<\/a><\/p>\n<h2>6. Can You Spot The Gator?<\/h2>\n<p>Negative space logos often use shapes and letters to draw each other out. Instead of cramming your logo full of necessary symbols, let the negative space do its magic seems so much better.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-6.jpg\" alt=\"Negative Space Logo 6\" class=\"wp-image-20877\" title=\"Negative Space Logo 6\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-6.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-6-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-6-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/28387581\/Reptile-Park-Logo\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>7. A Dogged Space<\/h2>\n<p>Though this isn\u2019t the greatest logo on this list \u2014 too many different fonts \u2014 the canine between N and Z saves this logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-7.jpg\" alt=\"Negative Space Logo 7\" class=\"wp-image-20878\" title=\"Negative Space Logo 7\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-7.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-7-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-7-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/43352363\/NZ-Holistic\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Behance<\/a><\/p>\n<h2>8. A Striped Space<\/h2>\n<p>Using the space between letters to create symbols and shapes out of smoke is all good, but look at this logo: it\u2019s a striped space. Did the stripes come first or the space? Who knows. Its glorious.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-8.jpg\" alt=\"Negative Space Logo 8\" class=\"wp-image-20879\" title=\"8Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-8.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-8-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-8-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=11737\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>9.\tClaim The Space<\/h2>\n<p>When users are <a href=\"https:\/\/www.designmantic.com\/logos\/search\/barber\" target=\"_blank\" rel=\"noopener noreferrer\">creating a barber logo<\/a>, the focus often shifts to elaborate  artworks that contain the profile of a face or hair style sketches. If your  barber logo is mostly going to be typographic, the logo below is a great  example to use just a tiny hint of symbolism to make the design more  interesting.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-9.jpg\" alt=\"Negative Space Logo 9\" class=\"wp-image-20880\" title=\"Negative Space Logo 9\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-9.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-9-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-9-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=9813\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>10.\tFaces Where There Are None<\/h2>\n<p>Human beings are  psychologically wired to see faces in inanimate objects. We see faces in car  headlights, in power sockets, sliced vegetables, and more. This tendency even  has a name: <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2012\/08\/pareidolia-a-bizarre-bug-of-the-human-mind-emerges-in-computers\/260760\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">pareidolia<\/a>.<\/p>\n<p>Designers often use this  evolutionary trick to make their graphics have humanistic qualities. In this <a href=\"https:\/\/www.designmantic.com\/industry\/legal\" target=\"_blank\" rel=\"noopener noreferrer\">law firm logo<\/a>, you can see a bull\u2019s face jutting out from the white  space. The face, and the animal it represents, symbolizes power, strength, confidence, and determination.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-10.jpg\" alt=\"Negative Space Logo 10\" class=\"wp-image-20881\" title=\"Negative Space Logo 10\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-10.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-10-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-10-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=9749\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>11.\tMirrored Symbols<\/h2>\n<p>Do you see an S in there? Nestled between the arrows, the white space makes room for the letter S in a very subtle, sneaky way. When designing, you always have to think about information compartmentalization. Which part should be in the background and where the main character should go? When you want audience to spot the brand symbols as the most important part of the brand, it makes sense to kind of hide or tuck away the brand initial, while still keeping it a part of the overall design identity.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-11.jpg\" alt=\"Negative Space Logo 11\" class=\"wp-image-20882\" title=\"Negative Space Logo 11\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-11.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-11-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-11-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=9224\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>12.\tAdd High Color Contrast<\/h2>\n<p>Bold color contrasts that are too powerful to miss are a staple of negative space logos. They allow these logos and their details to seem more profound and meaningful. Since you\u2019ll usually work with a limited color palette on your negative space logos, try to use colors that offer rich contrast. Black and white, black and gold, and green and yellow could be your starting points.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-12.jpg\" alt=\"Negative Space Logo 12\" class=\"wp-image-20883\" title=\"Negative Space Logo 12\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-12.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-12-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-12-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=7099\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>13.\tPerfect For A Lyricist Or Songwriter Logo<\/h2>\n<p>A white space logo isn\u2019t  used for aesthetics only. It\u2019s your chance to add important details about your  brand in your logo design, without stuffing the \u2018main\u2019 logo with too many  images. Here, the music notes juts out of the nib of the pen, and <a href=\"https:\/\/www.designmantic.com\/industry\/entertainment\" target=\"_blank\" rel=\"noopener noreferrer\">makes your music logo<\/a> more layered and  meaningful.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-13.jpg\" alt=\"Negative Space Logo 13\" class=\"wp-image-20884\" title=\"Negative Space Logo 13\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-13.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-13-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-13-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=6359\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>14.\tYour Brain Fills In The Gaps<\/h2>\n<p>Perhaps the main reason  why negative space logos work at all is because of something called Gestalt  Principles of Perception. These rules highlight <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/gestalt-principles\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">the ways our brains perceive visual information<\/a>.  One of these principles \u2014 closure \u2014 refers to our brain\u2019s tendency to \u2018finish\u2019  sentences and \u2018close\u2019 gaps.<\/p>\n<p>When it perceives the  following eye glasses logo, that are nearly finished but not exactly, it  \u2018completes\u2019 the drawing by applying the last few strokes itself. It\u2019s why the  following image looks recognizable to us, and why we are able to see things in  the white space to begin with.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-14.jpg\" alt=\"Negative Space Logo 14\" class=\"wp-image-20885\" title=\"Negative Space Logo 14\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-14.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-14-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-14-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.designmantic.com\/logo-design\/create?design=5215\" target=\"_blank\" rel=\"noopener noreferrer\">DesignMantic<\/a><\/p>\n<h2>15.\tA Shielded Home<\/h2>\n<p>Clients from the real estate or construction industries need a potent dose of trustworthiness and reliability oozing from their logo designs. These occupations directly relate to people\u2019s ability to build or buy homes where they can live with their families in safe and happy environments.<\/p>\n<p>As you can see in the <a href=\"https:\/\/www.designmantic.com\/industry\/real-estate\" target=\"_blank\" rel=\"noopener noreferrer\">housing logo design<\/a> below, the S is heavy and  thick. It surrounds the house image that\u2019s emerging from the purple negative  space below and communicates protection and safety.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-15.jpg\" alt=\"Negative Space Logo 15\" class=\"wp-image-20886\" title=\"Negative Space Logo 15\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-15.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-15-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-15-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/19655296-HomeSet\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h2>16.\tLens Form The C<\/h2>\n<p>Contrast is a part of this logo in more ways than one. First, the most visible, we have the color contrast of light and dark. We then move to the all-caps and all-small cases in the two fonts, and lastly, how the opening of the letter C is closed off by a similarly-shaped albeit a much thicker lens symbol.<\/p>\n<p>Sure, there is a space for subtlety in design, but when you plan to go big, go gutsy.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-16.jpg\" alt=\"Negative Space Logo 16\" class=\"wp-image-20887\" title=\"Negative Space Logo 16\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-16.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-16-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-16-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/19648391-Contrast-Optics-Logo-Design-Eye-C-Lettermark-Optical\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h2>17.\tThe Rise Of The Gradients<\/h2>\n<p>Color gradients have been a logo design trend for some years now. They add the much needed drama that was missing from the flat designs of the early noughties. The letter T that you see in this design comes as much from the gradients as it does from the negative space.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-17.jpg\" alt=\"Negative Space Logo 17\" class=\"wp-image-20888\" title=\"17Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-17.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-17-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-17-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/19438919-Logo-concept-for-Tides-pt-2-for-sale\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h2>18.\tThe Illusion Of The Central Column<\/h2>\n<p>Design real estate is precious and negative space allows you to make the most of it. Even when you don\u2019t use it consciously, things can emerge out of nothing, and then it&#8217;s your duty to tweak them a bit here and there and form an exciting illusion.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-18.jpg\" alt=\"Negative Space Logo 18\" class=\"wp-image-20889\" title=\"Negative Space Logo 18\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-18.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-18-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-18-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/17451494-5th-Column\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h2>19.\tMaking The Muted Colors Work<\/h2>\n<p>Normally, logo designs that use white space creatively work with a color palette that is rich and bright. You don\u2019t want the entire design to mishmash into each other and details be lost, do you? Bright and bold colors prevent that from happening.<\/p>\n<p>But the Mushroom Basket logo does a pretty decent job with its subdued color palette too. Though, I think the brown could look much more delicious with a bit of more saturation, but hey, if it works for the audience and brand, I\u2019m not judging.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-19.jpg\" alt=\"Negative Space Logo 19\" class=\"wp-image-20890\" title=\"19Negative Space Logo \" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-19.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-19-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-19-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/17596768-Mushroom-Basket-logo\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h2>20.\tArrow Points The Way<\/h2>\n<p>Arrows are one of the <a href=\"https:\/\/www.designmantic.com\/blog\/design-essentials-transport-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">most popular logo symbols<\/a> that people choose  to sneak into their negative spaces. As arrows are highly communicative  signages, they work great for a variety of markets, such as transport logos,  airline logos, car brand logos, tech logos, and more.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-20.jpg\" alt=\"Negative Space Logo 20\" class=\"wp-image-20891\" title=\"Negative Space Logo 20\" width=\"700\" height=\"350\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-20.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-20-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/11\/Negative-Space-Logo-20-500x250.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: <a href=\"https:\/\/dribbble.com\/shots\/7944624-CashBack\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Dribbble<\/a><\/p>\n<h3>Wrapping Up<\/h3>\n<p>Logo designs are weighty brand assets. When communicating critical brand information, they can\u2019t leave important details out. But adding too much in a logo can overwhelm the design as well as the user. To keep things balanced, negative space is employed in the work. It sets everything in context, helps balance the design, and works as an unassuming canvas.<\/p>\n<p>Sometimes, however, designers use the surrounding white space to leave in-jokes, subtle clues, and sneaky details. They use the negative space to prioritize the brand information. The important bits surge forward while second-tier information remains tucked in the space. Bold designers flip the script on its head, occasionally. The white space contains the meaty part of the design, the punchline, while everything in the foreground works to support it.<\/p>\n<p>Whichever of these ways you think best for your brand, remember that white space should not be used solely for the sake of it. It\u2019s a disservice to its potential and even lets your brand appear less substantial than you\u2019d like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Words may be powerful, but have you ever listened to silences? No sound is more telling than a silence revealing what you\u2019re not saying. It\u2019s the same thing with spaces. Spaces in design are the pregnant silences amid a crescendo &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/delightful-negative-space-logos-double-take\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Negative Space Logos To Make You Double-Take! | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"To create logos that make people stop in their tracks, shapes, colors, and texts just won\u2019t do. They are obvious and easy to skim over. 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