{"id":20915,"date":"2022-11-28T10:48:00","date_gmt":"2022-11-28T10:48:00","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=20915"},"modified":"2024-01-09T07:11:41","modified_gmt":"2024-01-09T07:11:41","slug":"popular-brands-colors-holiday-branding","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/popular-brands-colors-holiday-branding\/","title":{"rendered":"How 5 Popular Brands Are Using Colors For Holiday Branding?"},"content":{"rendered":"

Keeping up with holiday colors is not that hard of a job, frankly. The palette has been the same since the dawn of time (or so it seems). A lot of red and green, chunks of white, sprinkles of gold, and an occasional blue.<\/p>\n

No, keeping up with holiday colors is not the task. What tests a brand\u2019s creative mettle is how to use this same palette again and again without boring your audience to sleep.<\/p>\n

Many brands turn towards extreme shades of these colors to keep their brands fresh, but also connected to the spirit of the cheer. Some opt for minimalistic, winter themes; while we also have those that shun the whole thing altogether<\/a> and go for something more dramatic and powerful.<\/p>\n

Create Holiday Logos<\/a><\/div>\n

But first\u2026<\/p>\n

Red and Green: Why are they dominant colors for Holiday Season<\/h2>\n

It has a lot to do with the holly plant, and a bit with Coca-Cola.<\/p>\n

See, ancient Celtic people celebrated the winter solstice by decorating their homes with red and green holly plants. The plant as well as its colors were considered omens for beauty, bounty, luck, and protection.<\/p>\n

During the 14th century, when the Christian faith was going through major developments, holly and its colors started to become associated with christian church<\/a>. Partitions that separated the priest from the congregation were painted in red and green. Later, in the Victorian era, the colors became a symbol for the change of seasons and the turn of a new year following the Christmas holiday.<\/p>\n

In the most recent history, the red and green palette became a solidified symbol for the birth of Jesus, thanks to everybody\u2019s favorite soda company, Coca-Cola.<\/p>\n

At this point, the associations become less religious\/spiritual, and more corporate.<\/p>\n

In 1931, the company hired an artist to draw a Santa Claus ad for the brand. Important to note, before this time, Santa Claus came in all shapes and sizes \u2014 thin, elf-like, with robes of all colors such as blue, green, and more.<\/p>\n

But this artist, Haddon Sundbloom, drew a fat, jolly Santa, with Coke-red robes. The ad was a success, the new Santa was well-received, and over the decades, that picture of Santa with a fir-green background became our archetype.<\/p>\n

And now, in 2022, these two colors are such a strong part of our Christmas holiday understanding that we\u2019re ready to throw a collective fit if a company dares celebrate the holiday without these colors. Something that\u2019s happened to Starbucks in the not too-distant past.<\/p>\n

\"12<\/p>\n

Here are 5 holiday branding themes that brands usually choose from and that never go out of style.<\/p>\n

\u25cf\tTraditional Color Combo by Starbucks<\/h3>\n

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A post shared by Starbucks Coffee ☕ (@starbucks)<\/a><\/p>\n<\/div>\n<\/blockquote>\n