{"id":21028,"date":"2022-12-15T08:23:19","date_gmt":"2022-12-15T08:23:19","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=21028"},"modified":"2025-10-08T12:45:24","modified_gmt":"2025-10-08T12:45:24","slug":"lessons-from-logo-redesigns-2022","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/lessons-from-logo-redesigns-2022\/","title":{"rendered":"10 Lessons From Logo Redesigns In 2022"},"content":{"rendered":"

The post-pandemic period has seen a lot of logo activity. Brands, left and right, are going through shifts large and small, and using logo redesigns to communicate the same. Amid this cacophony, there have been rebrand successes and failures. Some have gained global accolades as well as fan adulation, while others have not been that lucky.<\/p>\n

But as students of graphic design, we have been able to learn from their triumphs as well as blunders.<\/p>\n

In this post, we share with you the 10 logo design<\/a> lessons we have learned from the greats this 2022.<\/p>\n

1. Baskin Robbins<\/h2>\n

The beloved ice cream brand ditches its childish logo in favor of a more sophisticated and delicious brand identity.<\/p>\n

\"Baskin
\nImage Source: Business Insider<\/a><\/p>\n

Baskin-Robbins is a 77-year old company with a cult-like following, and an innovative approach to ice-cream. Over the years, the brand has served customers with 1,400 unique ice cream flavors in 52 countries worldwide.<\/p>\n

Over the years, the brand has played with identity refreshes here and there. Mostly tweaking the colors but keeping true to its pink-and-blue palette. But no longer.<\/p>\n

\"Baskin<\/p>\n

Earlier this year, Baskin Robbins had a complete identity makeover. A chunkier, more confident typeface. Brown and pink as the primary brand colors. A brand new tagline (\u2018seize the yay\u2019). Plus lots of branded merchandise. And the change has been based on its history. Borrowing heavily from its roots, this new logo rebrand looks retro<\/a> and is reminiscent of the company’s first-ever logo.<\/p>\n

\"Baskin<\/p>\n

The change has been well-received<\/a>. People have called it, \u2018sweet\u2019, \u2018modern\u2019, \u2018cool\u2019 and all the other good names. And for all the right reasons. The design is confident and friendly. Colors, more inviting. But the font choice takes the cake. It\u2019s perfect for a dessert brand, with its thick swirls and heavy corners. It looks infinitely more appetizing than the former typeface with its jagged ends.<\/p>\n

Now, a couple of lessons we can learn from this exceptional redesign.<\/p>\n

Lesson # 1:<\/strong> Warmer earth tones like \u2018rich, indulgent browns\u2019 are more appropriate, than cooler tones like blue, if you want your dessert brand to seem more yummier and more luxuriant.<\/p>\n

Lesson # 2:<\/strong> Visiting the roots and history of your brand will help you arrive at a more genuine and confident new identity.<\/p>\n

2. M&M<\/h2>\n

The desexualization of the Green M&M<\/a> has been a bitter pill to swallow.<\/p>\n

\"m&m<\/p>\n

Earlier in the year, the chocolate candy brand M&M unveiled its rebrand.<\/p>\n

\"m&m<\/p>\n

The logo design is sitting straighter now. The brown is less dark chocolate and more milk chocolate. And the ampersand more prominent. But it\u2019s not the logo design that has brought this rebrand into our list of lessons. See, when the company tweaked its logo, it made changes to its mascot characters too. Slight changes, nothing too major. But the internet disagrees.<\/p>\n

\"m&m
\nImage Source: M&M<\/p>\n

\"m&m
\nImage Source: M&M<\/p>\n

Because as you can see, while each character looks less shiny now with less expressive eyebrows, the Green M&M has almost had a makeover. Her iconic go-go boots are gone, so are her long lashes and that luscious lip gloss.<\/p>\n

Some are terming it as \u2018reverse-yassification\u2019 and \u2018sexual erasure\u2019. If you don\u2019t know what it means, it\u2019s the erasure, removal, or ignoring of somebody’s apparent sexuality. The Green M&M has been sex-positive icon for decades who has championed her sexuality proudly. Now, to rob her of it so she could look more \u2018inclusive\u2019 and \u2018welcoming\u2019 is proof for anyone that Mars Wrigleys had no idea what they were doing. In the \u2018dynamic, progressive\u2019 world of today, inclusion is about accepting every part of you, overtly sexual ones too. No erasure. No removal.<\/p>\n

The commentary against the change was fierce enough to force M&M to respond.<\/p>\n

\n

\n

Did my shoes really break the internet? pic.twitter.com\/ZaisgZ9QYZ<\/a><\/p>\n

\u2014 M&M’S (@mmschocolate) January 20, 2022<\/a><\/p><\/blockquote>\n