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- \u2022 Is the graphic\/logo designer competent and experienced enough to guide me through the relatively unknown world of design?<\/li>\n
- \u2022 During the content development phase, at what point should I communicate with the designer? Is it best to just let him\/her do their thing?<\/li>\n
- \u2022 Is race or ethnic background important? How do I know if the graphic designer I choose is a good match for my business? I.e. if I\u2019m starting a business in the Hispanic community, must I hire a Hispanic designer who\u2019s familiar with my vision and intended audience?<\/li>\n<\/ol>\n
Graphic design is rather similar to languages. It boasts its own unique identity, and no matter what ethnicity you focus on, it is enigmatic and beautiful in its own right. Be it Afro-American, Caucasian or Hispanic, graphic design is something that is largely governed by regional culture, history and to a great extent, how people live in that particular region.<\/p>\n
Let\u2019s take a look at some well-known design practices that stand out from each of these communities.<\/p>\n
\u2022 How Afro-Americans like it<\/h2>\n
Black art today is the product of creativity churned out by not just Afro-Americans but Africans and Carribeans as well. Photography, crafting, dance, paintings and sculptures that are often showcased in museums today can also be found in graphic design and logos.<\/p>\n
It is believed that graphic design in the Afro-American community stemmed from black art, brought about by skilled West Africans who liked painting pictures, which depicted their suffering. The emphasis was almost always on the human figure, in the form of performance art, sculpture and visual abstraction.<\/p>\n
![\"Afro-American-1\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/05\/Portrait-of-Mnonja.png\" "\\"Afro-American\\"")
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\nImage: Portrait of Mnonja<\/a><\/p>\nThis gave rise to traditional art which included wooden masks made with the help of animal hair, gems, plants, ivory and much more. Statues were made from ivory or wood as well. Today, you\u2019ll find plenty of contemporary art in the form of drawings, painting and of course, graphic design.<\/p>\n
\u2022 How Caucasians see it<\/h2>\n
Regions falling under the Caucasian umbrella are often perceived by the west as alluring and mysterious. Take the Middle East for instance: a paradox of magic lamps and flying carpets, a wealthy culture boasting some of the most extensive art recorded in history. Graphic design, however, hasn\u2019t fully matured so to speak. Freelancing not being that popular, and just a small handful of graphic design schools to be found, logo and graphic designing is something that\u2019s often accomplished with more than just a struggle.<\/p>\n
Though graphic design is thought of mystifying: forms and patterns in repetition or arabesque as well as old calligraphy are strong influences. The Middle East has, however, gradually given in to the western consumerism culture.<\/p>\n
Gold, for one, is adored and sought after all over, and this can be quite evident in designs.<\/p>\n
![\"Caucasian](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/05\/burjuman-ads.png\" "\\"Caucasian")
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\nImage: Behance\/Burjuman<\/a><\/p>\nEven though the Middle East, much like the rest of the globe, has been infected by the minimalist bug, graphic designs have managed to retain that unique Middle Eastern vibe.<\/p>\n
Caucasian design elements in the Middle East are as rich and colorful as ever. Like other Caucasian regions, designers pride themselves in the calligraphy and beautiful symbols, though the region is still relatively conservative. Still, you\u2019re going to find a hot-pot of fresh ideas; designers haven\u2019t exactly shied away from Western design ideas, while holding on to methodologies that make their designs unique and distinct.<\/p>\n
\u2022 Hispanic Design Sensibilities<\/h2>\n
Hispanic or Latin America is home to 500 million people who come from 20 different Spanish-speaking regions. The Hispanics are single-handedly responsible for producing some of the most energetic and unusual form of graphic expression you might come across. Take Argentina, Brazil and Ecuador for instance \u2013 art is thriving in the streets. Building exteriors are assaulted with stencil art and graffiti. This design is in fact, a direct extension of the rampant \u201cstreet art\u201d scene, which can be best categorized as tantalizing, vibrant, very soulful, and perhaps at times, naive.<\/p>\n
![\"Hispanic](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/05\/Hispanic-Design-Sensibilities.jpg\" "\\"Hispanic")
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\nImage: The Art Story<\/a><\/p>\nHispanic art and design has wonderfully revolved around its culture and surroundings. Several hundred years of exploitive colonization has given rise to its diversity. The Hispanics\u2019 love for dance, life, celebration and of course football, are blatantly evident in practically all designs and logos we see today.<\/p>\n
Nationalism, propaganda and revolution are themes not unheard of in Hispanic designs, and are fairly common, particularly in the Caribbean islands. Graphics on posters pay homage to art deco and pop art influences. Energetic shapes, wacky topography and contrasting colors are the order of the day.<\/p>\n
The Hispanics\u2019 love for celebration and partying really speak for themselves in the designs. Graphic designers never hold back when it comes to using contrasting elements and bold colors.<\/p>\n
\u2022 Where Does this Leave You<\/h2>\n
The impact that designers have, not just on your business but society, is tremendous. Businesses are constantly looking to and heavily relying on the services provided by graphic and logo designers to give them a leg up in the competition.<\/p>\n
Since different cultures tell a different story, and history, the skill and experience designers boast squarely revolve around the culture, customs and beliefs in that particular region. Therefore, emerging talented logo designers<\/a><\/strong> from different parts of the world have their own unique approach to art and design. That being said though, a good design is just that \u2013 a good design, and ought to be appreciated in its form.<\/p>\n
Generate Your Logo<\/a><\/div>\nOn a final note, say, if you\u2019re an entrepreneur who\u2019s looking to design a website that attracts the Afro-American lot, should you exclusively employ an Afro-American designer, or would a Caucasian one do? Is your audience ready to appreciate art beyond cultural and geographical lines, the way you do perhaps? This is up for some debate; however, appreciating good design is a universal feeling, irrespective of race, skin or color.<\/p>\n","protected":false},"excerpt":{"rendered":"
As a business owner, if you\u2019ve never had the chance to work with a graphics or logo designer, chances are you\u2019re at odds so as to where you should start. Let\u2019s say you\u2019re about to launch a casino business, a … Continue reading