{"id":21984,"date":"2023-08-09T12:56:35","date_gmt":"2023-08-09T12:56:35","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=21984"},"modified":"2024-07-25T13:06:30","modified_gmt":"2024-07-25T13:06:30","slug":"logo-highlights-2023","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/logo-highlights-2023\/","title":{"rendered":"Logo Highlights: 6 Logo Revamps of 2023"},"content":{"rendered":"<p>2023 has been a year of <a href=\"https:\/\/www.designmantic.com\/blog\/brand-logos-redesign-in-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">massive brand transformations<\/a>! From automotive to food and beverage, fashion, social media, and e-commerce, brands from  diverse industries have adopted new looks and are strutting with new vigor!<\/p>\n<p>But how many of these rebrands have been successful? Are there any that have the potential to forever be added to the Redesigns Hall of Fame? Or do we have more dismal failures at hand?<\/p>\n<p>Join us on this dynamic journey as we go exploring the soaring highs and stumbling pitfalls of logo redesigns.<\/p>\n<h2>Emerging Trends in Logo Remakes<\/h2>\n<p>Before we go discussing individual brand  remakes, let us first view the top design trends that are emerging with these  redesign patterns.<\/p>\n<ul class=\"margin-left\">\n<li><strong>Going back to the roots. <\/strong>Brands are increasingly <a href=\"https:\/\/www.designmantic.com\/blog\/retro-food-logos-past-years\/\" target=\"_blank\" rel=\"noopener noreferrer\">adopting their earlier logos<\/a> (or versions of them) to hint at nostalgia and remind people of simpler and easier times.<\/li>\n<li><strong>Bright, neon colors. <\/strong>We are living in the Barbie era so you\u2019re going to see a lot of neon and brighter colors pop everywhere.<\/li>\n<li><strong>Divorcing the details. <\/strong>Minimalism is still reigning supreme so brands are ditching details they think are now irrelevant, and going for sleeker and simpler elements.<\/li>\n<li><strong>Emphasizing the strengths. <\/strong>Though we don\u2019t see it a lot, we applaud the brands that are staying true to their classic logos and only making them stronger and better.<\/li>\n<li><strong>Sleeker, Sharper, Digital. <\/strong>Nokia\u2019s redesign was a breakout revamp where the old logo was shelved in favor of a sleeker design, announcing a more digital identity.<\/li>\n<\/ul>\n<h2>6 Major Logo Redesigns of 2023<\/h2>\n<h3>1. Twitter<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/twitter-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"Twitter New Logo\" title=\"Twitter New Logo\" class=\"wp-image-21995\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/twitter-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/twitter-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/twitter-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Ever since Elon Musk has taken over Twitter, the platform has gone through extreme changes. Not many of them were received warmly by the community, to put it diplomatically. But in the latest news,  things have escalated much more quickly. The platform Twitter is now officially  rebranded to X Corp, and Musk has gotten a new logo to match.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Twitter-logo.gif\" width=\"600\" height=\"600\" alt=\"Twitter Old and New Logo\" title=\"Twitter Old and New Logo\" class=\"wp-image-21996\"><\/p>\n<p>Again, not many people are happy with the  change. But judging the two designs strictly on the basis of design integrity, which is better?<\/p>\n<p>As much as we are sad to see the iconic bird being forced to fly away, it would have been more absurd to keep the blue bird while the rest of the brand changed to a black-and-white, very digital, X.<\/p>\n<h4>The verdict? It\u2019s a fail!<\/h4>\n<p>It\u2019s the worst redesign of 2023, so far.<\/p>\n<p>Though Musk has called it an interim logo,  hinting at a possible change in the future, it\u2019s still a bad logo. Soulless, drab, and for some reason, menacing too? Here is what some <a href=\"https:\/\/www.fastcompany.com\/90927523\/whats-happening-to-twitter-the-new-x-logo-is-going-over-about-as-well-as-youd-expect\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Twitteratis are opining about the logo<\/a>.<\/p>\n<h3>2. Burberry<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/burberry-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"Burberry New Logo\" title=\"Burberry New Logo\" class=\"wp-image-21989\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/burberry-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/burberry-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/burberry-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Burberry, after dabbling in minimalism for a  few years, has found its way back to heritage and legacy with its return to its iconic Equestrian Knight logo complete with a serif typeface.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Burberry-logo.gif\" width=\"600\" height=\"600\" alt=\"Burberry Old and New Logo\" title=\"Burberry Old and New Logo\" class=\"wp-image-21990\"><\/p>\n<p>The new antique logo is <a href=\"https:\/\/www.designmantic.com\/blog\/guide-to-design-vintage-logos-unmatched-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">redesigned with a vintage<\/a> serif font and  carries traces of handmade letters that are less sharp, more stable, and have  variable casters. The Knight symbol has also gone through changes, where instead of ditching the details, they are made more prominent and clear.<\/p>\n<h4>The verdict? It\u2019s a win!<\/h4>\n<p>When luxury brands ditched their serifs and  intricate logos, they took away something from each of their brands. In a race  to look modern and simple, they ended up <a href=\"https:\/\/www.designmantic.com\/blog\/case-against-minimalist-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">looking like everyone else<\/a>. With Burberry\u2019s beautiful new logo, we can dare to hope that other fashion brands will soon  follow suit and return to their archives to find their footing.<\/p>\n<h3>3. 7Up<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/7up-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"7Up New Logo\" title=\"7Up New Logo\" class=\"wp-image-21985\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/7up-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/7up-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/7up-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>One of the major rebrands of the year has been the redesign of the 7Up logo. In an overhaul, Pepsico has created a whole new identity for its lemon-flavored soda; and has extended it to packaging,  merchandise, and global marketing too.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/7Up-logo.gif\" width=\"600\" height=\"600\" alt=\"7Up Old and New Logo\" title=\"7Up Old and New Logo\" class=\"wp-image-21986\"><\/p>\n<p>The new logo is a chasm away from the modern  flat design trend. Opting for a 3D plan, the new logo shows us layers of  gorgeous detailing. It has bubbles, a neon green pop, and a much smarter 7. The  color palette stays true to 7Up\u2019s signature green coloring but adds citrus  tones to it to signify what the product is all about.<\/p>\n<h4>a&gt;The verdict? It\u2019s a win!<\/h4>\n<p>The 7Up logo is a <a href=\"https:\/\/www.designmantic.com\/blog\/lessons-from-logo-redesigns-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">lesson in successful rebranding<\/a>. It simplifies  the logo without sacrificing its essential attributes. The iconic 7 hasn\u2019t  changed much, the color palette is still familiar, and still there are enough  changes to refresh the look and add a bit of punch and zing to it. Needless to  say, we find the changes absolutely gorgeous, and this rebrand is going on the list  of our forever favorites.<\/p>\n<h3>4. Nokia<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Nokia-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"Nokia New Logo\" title=\"Nokia New Logo\" class=\"wp-image-21991\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Nokia-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Nokia-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Nokia-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>If you\u2019re a millennial like me, you probably  remember Nokia clearly. The company made <a href=\"https:\/\/www.designmantic.com\/blog\/nokia-3310-comes-back-like-a-boss\/\" target=\"_blank\" rel=\"noopener noreferrer\">unbreakable mobile phones<\/a> whose batteries never died. (Or something very close to it.)<\/p>\n<p>But when the smartphone era came along and Nokia couldn\u2019t evolve in time, it lost out to Apple and Samsung \u2014 pioneers of the modern phone. The Nokia logo, once a symbol of durable technology, lost its appeal and became dated. Much like the company itself.<\/p>\n<p>Over time, however, Nokia has reimagined its operations and products, and it has now been officially announced with the unveiling of its brand new logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Nokia-logo.gif\" width=\"600\" height=\"600\" alt=\"Nokia Old and New Logo\" title=\"Nokia Old and New Logo\" class=\"wp-image-21992\"><\/p>\n<p>The redesigned angular logo is sharp and refreshing. With its negative space strokes, it looks futuristic and has an authenticity to it.<\/p>\n<h4>The verdict? It\u2019s a win!<\/h4>\n<p>Significant shifts in business must always be accompanied by substantial changes in the visual identity. You want people to know that you\u2019re doing something big? Show that with a big change in your logo design too. And Nokia has done exactly that with a <a href=\"https:\/\/www.designmantic.com\/blog\/wordmark-logos-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">gorgeous new wordmark<\/a> that\u2019s thrilling and  exciting.<\/p>\n<h3>5. Bolt<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/bolt-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"Bolt New Logo\" title=\"Bolt New Logo\" class=\"wp-image-21987\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/bolt-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/bolt-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/bolt-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Nokia isn\u2019t the only rebrand on this list with  beautiful negative space detailing. Bolt, the <a href=\"https:\/\/www.convertcart.com\/blog\/how-do-i-increase-my-website-checkout-rate\" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce checkout<\/a> technology platform, has joined us with its flashy and fierce new logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Bolt-logo.gif\" width=\"600\" height=\"600\" alt=\"Bolt Old and New Logo\" title=\"Bolt Old and New Logo\" class=\"wp-image-21988\"><\/p>\n<p>The redesigned Bolt logo is a conscious attempt on the company\u2019s part to stay away from its e-commerce competitors. Where the other brands can\u2019t seem to end their love affair with the blue color,  Bolt has gone and given itself a makeover in neon green and black.<\/p>\n<p>Both colors are confident and give the logo a bold contrast. But the best thing about the rebrand? The energized lightning bolt between the last two letters of the wordmark! It\u2019s <a href=\"https:\/\/www.designmantic.com\/blog\/delightful-negative-space-logos-double-take\/\" target=\"_blank\" rel=\"noopener noreferrer\">living in the negative space<\/a> and commanding your attention with confidence.<\/p>\n<h4>The verdict? It\u2019s a win!<\/h4>\n<p>Your logo design should never be about what everyone else is doing. Sure, you have to walk the tightrope between immediacy and distinction but never compromise in creating a unique identity for your  brand. In a highly saturated e-commerce market where every other brand is another shade of blue, Bolt\u2019s confident color palette and strong negative space detail is giving it the distinction it needed.<\/p>\n<h3>6. Porsche<\/h3>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-new-logo.jpg\" width=\"600\" height=\"300\" alt=\"Porsche New Logo\" title=\"Porsche New Logo\" class=\"wp-image-21993\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The Porsche rebrand shows the most minimal amount of changes from the old to the new. And why not? If it ain\u2019t broke, don\u2019t fix it. Keeping true to that mentality, and taking pride in their legacy logo, Porsche has strengthened its colors and made its lettering more pronounced.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-old-and-new-logo.jpg\" alt=\"Porsche Old and New Logo\" width=\"600\" height=\"300\" class=\"wp-image-21994\" title=\"Porsche Old and New Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-old-and-new-logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-old-and-new-logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2023\/08\/Porsche-old-and-new-logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>In an era where <a href=\"https:\/\/www.designmantic.com\/industry\/automobile\" target=\"_blank\" rel=\"noopener noreferrer\">car brand logos<\/a> are scrapping their smart crests and intricate shields in favor of simpler icons, Porsche is standing tall with its iconic Stuttgart emblem. The colors of the logo are deeper and more pronounced, but somewhat less spackling on the bronze.<\/p>\n<h4>The verdict? It\u2019s a win!<\/h4>\n<p>Redesigning classic logos is never easy. People don\u2019t like change and even the most well-designed logos may not be warmly received by all. What Porsche has done here is a great strategy in  design: Don\u2019t design for the simple sake of it. Always back your aesthetic remakes with something more substantial under the surface. Since Porsche wasn\u2019t going through any major changes in the company, a slight refresh was all it needed, and it was all that was done.<\/p>\n<h2>The Takeaway<\/h2>\n<p>With only one fail and five wins on the list, we\u2019re going to declare 2023 a successful year for logo remakes.<\/p>\n<p>What makes this possible is a very mature realization on the part of global brands. They have learned through past mistakes and by listening to their consumers, that visual rebrands must be rooted in brand integrity. Foundational elements that have become symbols of the brand must never be compromised, and legacy icons must always be given center stage in one way or another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 has been a year of massive brand transformations! From automotive to food and beverage, fashion, social media, and e-commerce, brands from diverse industries have adopted new looks and are strutting with new vigor! But how many of these rebrands &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/logo-highlights-2023\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":22000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-21984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo Highlights of 2023: 6 Logo Revamps! | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Exploring captivating logo rebrands: Dive into the world of outstanding brand transformations. 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