{"id":24044,"date":"2024-10-11T11:48:52","date_gmt":"2024-10-11T11:48:52","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=24044"},"modified":"2024-10-11T12:19:06","modified_gmt":"2024-10-11T12:19:06","slug":"new-kitkat-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/new-kitkat-logo\/","title":{"rendered":"Have a Break, See the New KitKat Logo!"},"content":{"rendered":"<p>Everyone\u2019s favorite chocolate-covered wafers have undergone a quiet brand identity change. In August of this year, KitKat got a brand new logo and significantly improved on its old brand identity. Following in the footsteps of other brand redesigns, like the <a href=\"https:\/\/www.designmantic.com\/blog\/lamborghini-logo-redesign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lamborghini logo<\/a>, <a href=\"https:\/\/www.designmantic.com\/blog\/lessons-from-logo-redesigns-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">Baskin Robbins logo<\/a>, <a href=\"https:\/\/www.designmantic.com\/blog\/logo-highlights-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\">Burberry logo<\/a>, and others, the new KitKat logo is a modern twist on its vintage branding.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/New-KitKat-Logo.jpg\" alt=\"New KitKat Logo\" width=\"800\" height=\"400\" class=\"wp-image-24055\" title=\"New KitKat Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/New-KitKat-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/New-KitKat-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/New-KitKat-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/New-KitKat-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>The new KitKat logo has a familiar look, yet the revised type makes the brand name pop. The color update removes the clutter from the logo, and the shadows are finally in the right place.<\/p>\n<p>While KitKat\u2019s new logo did not receive an official unveiling from the brand, the design agency that created it gave it the hype it deserved.<\/p>\n<p align=\"center\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-AlpAXxE_o\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C-AlpAXxE_o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><a href=\"https:\/\/www.instagram.com\/p\/C-AlpAXxE_o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C-AlpAXxE_o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Sterling Brands (@sterling_brands)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Just a heads up\u2014if you live outside the US, the KitKats in your local stores won&#8217;t be changing their logo anytime soon. This logo switch-up is only happening in the US because KitKat-US is owned by Hershey&#8217;s. In the UK and the rest of the world, Nestle is still in charge of KitKat, so their logo will stay the same.<\/p>\n<p>In the sections below, we cover everything about the KitKat logo refresh. So get comfortable and cozy, and grab a KitKat.<\/p>\n<h2>Biting Down Into the New Logo\u2026<\/h2>\n<p>So, what changed in the new KitKat logo?<\/p>\n<ul>\n<h3>\u2022 New Font<\/h3>\n<\/ul>\n<p><a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/fast-food-font-choices\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fast food logo fonts<\/a> try to mimic the food they are representing.<\/p>\n<p>The golden McDonald\u2019s arches represent its iconic potato fries.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/McDonalds-Logo.jpg\" alt=\"McDonalds Logo\" width=\"800\" height=\"400\" class=\"wp-image-24053\" title=\"McDonalds Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/McDonalds-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/McDonalds-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/McDonalds-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/McDonalds-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>The round and curvy Dunkin\u2019 logo looks deliciously similar to its donut shapes.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Dunkin-Logo.jpg\" alt=\"Dunkin Logo\" width=\"800\" height=\"400\" class=\"wp-image-24050\" title=\"Dunkin Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Dunkin-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Dunkin-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Dunkin-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Dunkin-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>Chick-fil-A\u2019s jointed and curvy <a href=\"https:\/\/www.designmantic.com\/blog\/inside-logotypes-typographic-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">logotype design<\/a> has the fun and playfulness of a chicken running around its coop.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Chick-fil-A-Logo.jpg\" alt=\"Chick fil A Logo\" width=\"800\" height=\"400\" class=\"wp-image-24045\" title=\"Chick fil A Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Chick-fil-A-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Chick-fil-A-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Chick-fil-A-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Chick-fil-A-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>Following this <a href=\"https:\/\/www.designmantic.com\/blog\/interactive-media\/roadmap-to-font-selection-in-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">font selection theme<\/a>, the new KitKat font is sharp and compelling \u2014 mimicking its crunchy wafers.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/new-KitKat-font.jpg\" alt=\"New KitKat Font\" title=\"New KitKat Font\" class=\"wp-image-24054\"><br \/>\nImage Source: wikimedia.org<\/p>\n<p>The new font dominates the logo design with larger strokes and roomier insides. Placed over the oval shield, the wordmark stands confidently against the red background.<\/p>\n<p>Lowercase A and T have both lost their curves, becoming more aligned with the new visual identity. The thinner strokes in KitKat\u2019s old logo now look less imposing and frankly a bit weaker compared to the most confident slant of the new type.<\/p>\n<ul>\n<h3>\u2022 Drop Shadows<\/h3>\n<\/ul>\n<p>Drop shadows are an iconic retro design trend. They are added to make the text or other elements in the graphic stand out. Many designers have dropped drop shadows as things of the past, but everything past is brand new again. <a href=\"https:\/\/www.designmantic.com\/blog\/retro-food-logos-past-years\/\" target=\"_blank\" rel=\"noopener noreferrer\">Food logos, especially, have gone retro<\/a> and drop shadows deserve to become your new best friend.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Drop-Shadows.jpg\" alt=\"Drop Shadows\" width=\"800\" height=\"400\" class=\"wp-image-24049\" title=\"Drop Shadows\"><\/p>\n<p>KitKat logo designers certainly know this. That\u2019s why the new logo has gotten rid of any shadows on the inside of the type and placed them out as key features to highlight the brand name.<\/p>\n<ul>\n<h3>\u2022 Sleeker Outer Ring<\/h3>\n<\/ul>\n<p>Another prominent way in which the new KitKat logo differs from the old one is its sleeker outer ring.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Sleeker-Outer-Ring.jpg\" alt=\"Sleeker Outer Ring\" width=\"800\" height=\"400\" class=\"wp-image-24057\" title=\"Sleeker Outer Ring\"><\/p>\n<p>The old logo looked like it had two circles in the game\u2014one in red and the other in yellow. But that would be an <a href=\"https:\/\/www.designmantic.com\/blog\/delightful-negative-space-logos-double-take\/\" target=\"_blank\" rel=\"noopener noreferrer\">optical illusion<\/a> due to the logo&#8217;s chunkier outer ring.<\/p>\n<p>The refreshed branding has removed all this confusion from the new identity. The outer ring has thinned out, the yellow\/creme detailing is gone, and the red circle has expanded to overtake the KitKat shield, supported by the sleek white ring.<\/p>\n<ul>\n<h3>\u2022 Tighter Kerning<\/h3>\n<\/ul>\n<p>If you think the KitKat letters now look closely bunched due to the change in the font, look again. The kerning (space within letters) has been reduced to make the text look more dynamic and assertive.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Tighter-Kerning.jpg\" alt=\"Tighter Kerning\" width=\"800\" height=\"400\" class=\"wp-image-24058\" title=\"Tighter Kerning\"><\/p>\n<p>Remember that <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/10-kerning-tips-to-boost-typography\/\" target=\"_blank\" rel=\"noopener noreferrer\">tight kerning is a staple of modern brands<\/a>. It gives a sleek and clean appearance by making the design look more compact, bold, and efficient.<\/p>\n<p>Aligning with these modern trends, KitKat\u2019s new logo in 2024 eliminates all that extra space from its visual mark and opts for a contemporary and streamlined look.<\/p>\n<ul>\n<h3>A Cleaner Color Palette<\/h3>\n<\/ul>\n<p>For us, the most prominent change in the KitKat logo is its color palette. Knowing the <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/colors-in-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">influential role colors play in consumer psychology<\/a>, the folks at Sterling Brands have removed the creme color altogether, <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/12-cardinal-rules-for-color-schemes\/\" target=\"_blank\" rel=\"noopener noreferrer\">reducing the visual clutter<\/a> and thus giving red more room to be.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Color-Palette.jpg\" alt=\"Color Palette\" width=\"800\" height=\"400\" class=\"wp-image-24048\" title=\"Color Palette\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Color-Palette.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Color-Palette-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Color-Palette-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Color-Palette-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The type also has a chance to pop up brighter against the exciting red and be more visible on store shelves.<\/p>\n<p>The compact color palette now looks more polished and sleek without watering down the original KitKat appeal.<\/p>\n<h2>KitKat Logo History<\/h2>\n<p>We must look to history to fully appreciate how brilliantly KitKat has managed to strike the perfect balance between legacy branding and modern updates.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-logo-evolution.jpg\" alt=\"KitKat Logo History\" width=\"800\" height=\"632\" class=\"wp-image-24052\" title=\"KitKat Logo History\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-logo-evolution.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-logo-evolution-300x237.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-logo-evolution-768x607.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-logo-evolution-380x300.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>KitKat, originally a British brand (created by the candy company Rowntree and now owned by Nestle), first arrived in America in 1970. Under a licensing agreement between Nestle and The Hershey\u2019s Company, the brand began to sell nationwide and soon transformed into a cultural snack.<\/p>\n<p>The KitKat logo has remained unchanged since the \u201870s. While minor alterations kept the identity on par with the times, KitKat\u2019s overall visual language was firmly rooted in its roots. With its energetic red color, white lettering, and creme accent for the wafer biscuits inside, the KitKat logo remained true to its original branding.<\/p>\n<p>The year 2024 saw the most significant rebrand for KitKat in its history. The slanted letters are more assertive and modern, the overall look is more polished and compact, and the color palette has achieved a clean visual flavor.<\/p>\n<p>As a <a href=\"https:\/\/www.designmantic.com\/logos\/search\/snack\" target=\"_blank\" rel=\"noopener noreferrer\">snack logo<\/a> or a <a href=\"https:\/\/www.designmantic.com\/logos\/search\/confectionery\" target=\"_blank\" rel=\"noopener noreferrer\">confectionery logo<\/a>, KitKat delivers everything you want from legacy branding with a modern twist.<\/p>\n<h2>The Modern Retro Logo Trend<\/h2>\n<p><a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/retro-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is the modern retro logo design trend<\/a>? Doesn\u2019t it sound very much like an oxymoron?<\/p>\n<p>Actually, no.<\/p>\n<p>See, the term retro does not refer to actual, real things from the past. Retro is a revision of the past with enough modernity to distinguish the contemporary from the classic.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Pepsi-New-Logo.jpg\" alt=\"Pepsi New Logo\" width=\"800\" height=\"400\" class=\"wp-image-24056\" title=\"Pepsi New Logos\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Pepsi-New-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Pepsi-New-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Pepsi-New-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Pepsi-New-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>Coca-Cola is vintage, and the new Pepsi logo is not. While the latter does take inspiration from its vintage design roots, it uses enough new updates to keep the design firmly in the present.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-Logo.jpg\" alt=\"Coca Cola Logo\" width=\"800\" height=\"400\" class=\"wp-image-24047\" title=\"Coca Cola Logo\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>Coca-Cola, on the other hand, has not changed its logo in over 100 years. <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/100-years-of-logo-evolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">Talk about legacy branding<\/a>!<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-KitKat-and-Pepsi-Logo.jpg\" alt=\"Coca Cola, KitKat and Pepsi Logos\" width=\"800\" height=\"400\" class=\"wp-image-24046\" title=\"Coca Cola, KitKat and Pepsi Logos\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-KitKat-and-Pepsi-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-KitKat-and-Pepsi-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-KitKat-and-Pepsi-Logo-768x384.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/Coca-Cola-KitKat-and-Pepsi-Logo-500x250.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nImage Source: wikimedia.org<\/p>\n<p>What makes KitKat similar to Pepsi and not Coke, in the visual design sense, is that KitKat has turned the clock on its branding. Instead of copying an old logo from the archives, it has just refreshed the details a bit: a change here and there in the type, some color refreshes, a dusty detail removed, and so on.<\/p>\n<p>The beauty of the <a href=\"https:\/\/www.designmantic.com\/blog\/logo-design-trends-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">modern retro logo trend<\/a> is this fascinating balance it allows us to have. We can walk into the past, take a look around, pick up what we like, and do enough magic of the modern that the design is a refreshing breath of vintage instead of a dusty old classic.<\/p>\n<p>To pull off this feat, KitKat deserves a well-earned break and one hundred percent full marks.<\/p>\n<h2>Before we go, do you know anything about the KitKat logo Mandela effect?<\/h2>\n<p>It starts with a question:<\/p>\n<p>Do you think the old KitKat logo used to have a dash in the name? Kit-Kat instead of KitKat?<\/p>\n<p>If you recall seeing a KitKat logo with a dash, <a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/kitkat_changed_to_kitkat\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">you are not alone<\/a>. Thousands (probably way more) of people believe the KitKat logo of old used to have a dash. They even remember the exact placement of this logo even though such a logo never existed.<\/p>\n<p><strong>r\/theMothmom<\/strong><\/p>\n<p>I remember the KitKat hyphen. It was a parallelogram. There wasn\u2019t really a big space between Kit and Kat, and the right edge of the parallelogram overlapped the second K.<\/p>\n<p align=\"center\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"260\"><p><a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/comment\/jtlq9wl\/\" class=\"broken_link\">Comment<\/a><br \/>\nby<a href=\"https:\/\/www.reddit.com\/user\/FalseBodybuilder-21\/\" class=\"broken_link\">u\/FalseBodybuilder-21<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/kitkat_changed_to_kitkat\/\" class=\"broken_link\"><\/a><br \/>\nin<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/\" class=\"broken_link\">MandelaEffect<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script><\/p>\n<p><strong>r\/senile_stoat<\/strong><\/p>\n<p>I remember the hyphen. It was a unique feature, the only chocolate that had the hyphen in its name which I found really interesting. I haven&#8217;t seen it in a long while now.<\/p>\n<p align=\"center\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"316\"><p><a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/comment\/jtnhmvn\/\" class=\"broken_link\">Comment<\/a><br \/>\nby<a href=\"https:\/\/www.reddit.com\/user\/FalseBodybuilder-21\/\" class=\"broken_link\">u\/FalseBodybuilder-21<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/kitkat_changed_to_kitkat\/\" class=\"broken_link\"><\/a><br \/>\nin<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/\" class=\"broken_link\">MandelaEffect<\/a><\/p><\/blockquote>\n<p><strong>r\/throwawaybcimvshy<\/strong><\/p>\n<p>This is one where I even remember autocorrect would have the correct spelling as &#8220;Kit-Kat&#8221; in like early 2010s, since I remember being a bit uncertain for a moment, and thought back to being a young kid and reading it as just kitkat once in the early 2000s and wondered about it then as well. Anyways, I would be writing the name since I would ask about a friend&#8217;s cat sometimes, and it was named kit-kat just like candy.<\/p>\n<p align=\"center\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"320\"><p><a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/comment\/jtofh4d\/\" class=\"broken_link\">Comment<\/a><br \/>\nby<a href=\"https:\/\/www.reddit.com\/user\/FalseBodybuilder-21\/\" class=\"broken_link\">u\/FalseBodybuilder-21<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/kitkat_changed_to_kitkat\/\" class=\"broken_link\"><\/a><br \/>\nin<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/\" class=\"broken_link\">MandelaEffect<\/a><\/p><\/blockquote>\n<p><strong>r\/Ok-Doughnut-556<\/strong><\/p>\n<p>\u201cHave a break, have a kit-kat\u201d that\u2019s what the hyphen was, literally a break in the word!!<\/p>\n<p align=\"center\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"240\"><p><a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/comment\/jvc1hjl\/\" class=\"broken_link\">Comment<\/a><br \/>\nby<a href=\"https:\/\/www.reddit.com\/user\/FalseBodybuilder-21\/\" class=\"broken_link\">u\/FalseBodybuilder-21<\/a> from discussion<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/comments\/15amaiq\/kitkat_changed_to_kitkat\/\" class=\"broken_link\"><\/a><br \/>\nin<a href=\"https:\/\/www.reddit.com\/r\/MandelaEffect\/\" class=\"broken_link\">MandelaEffect<\/a><\/p><\/blockquote>\n<p>If you find these comments as hilarious as we do or believe that KitKat originally was Kit-Kat and this is just a simulation we are in, join in the fun. That\u2019s what the Mandela Effect is. It is a misremembrance of an event or a memory that never existed or existed differently than you remember it.<\/p>\n<p>The term Mandela effect was coined by paranormal researcher Fiona Broome in 2009 when she discovered that the South African revolutionary legend Nelson Mandela was still alive. She had vivid memories of reading about his death in prison in the \u201880s. After sharing her shock with other people, she discovered she was not alone. Many others remembered Nelson Mandela passing away during his prison sentence and even watched the news on TV.<\/p>\n<p>This vivid and convincing memory of a fact that never occurred came to be known as the Mandela effect. While it has many examples in pop culture, the KitKat hyphen logo is one of the most popular. Google \u2018KitKat logo Mandela effect\u2019 now and see how extensively people have documented seeing a hyphen in the KitKat logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s favorite chocolate-covered wafers have undergone a quiet brand identity change. In August of this year, KitKat got a brand new logo and significantly improved on its old brand identity. Following in the footsteps of other brand redesigns, like the &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/new-kitkat-logo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":24060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have a Break, See the New KitKat Logo!<\/title>\n<meta name=\"description\" content=\"The KitKat logo 2024 is a clean break from its previous shadows and curves. The new logo is straighter and chunkier. Give it a snap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/new-kitkat-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have a Break, See the New KitKat Logo!\" \/>\n<meta property=\"og:description\" content=\"The KitKat logo 2024 is a clean break from its previous shadows and curves. The new logo is straighter and chunkier. Give it a snap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/new-kitkat-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-11T11:48:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T12:19:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2024\/10\/KitKat-Logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Have a Break, See the New KitKat Logo!","description":"The KitKat logo 2024 is a clean break from its previous shadows and curves. The new logo is straighter and chunkier. Give it a snap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/new-kitkat-logo\/","og_locale":"en_US","og_type":"article","og_title":"Have a Break, See the New KitKat Logo!","og_description":"The KitKat logo 2024 is a clean break from its previous shadows and curves. The new logo is straighter and chunkier. 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