{"id":24308,"date":"2025-01-15T09:25:37","date_gmt":"2025-01-15T09:25:37","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=24308"},"modified":"2025-01-15T10:28:06","modified_gmt":"2025-01-15T10:28:06","slug":"jaguar-new-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/jaguar-new-logo\/","title":{"rendered":"Jaguar\u2019s New Logo: Bold Choices Spark Major Debate"},"content":{"rendered":"<p>Rebrands are always a hot topic, and we love bringing them to light. In today&rsquo;s news, we have Jaguar&rsquo;s logo change that has been turning heads, for better or worse.<\/p>\n<p>A fresh logo, sleek wordmark, and modern typeface have redefined the iconic brand\u2014sparking debates louder than a revving V8 engine. While social media is ablaze with opinions, this bold transformation has everyone talking.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo.jpg\" alt=\"Jaguar\u2019s New Logo - 2024\" width=\"800\" height=\"800\" class=\"wp-image-24314\" title=\"Jaguar\u2019s New Logo - 2024\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Logo-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nJaguar\u2019s New Logo &#8211; 2024<\/p>\n<p>This new look screams &lsquo;future-forward.&rsquo; But not everyone is on board. Some mourn the loss of Jaguar&#8217;s heritage, calling it a betrayal of the brand&rsquo;s classic identity. Others accuse the company of hopping on the minimalist trend train that&rsquo;s taken over the auto industry. And then there are the conspiracy theorists\u2014because, of course, there are\u2014convinced this is some sort of elaborate marketing stunt.<\/p>\n<p align=\"center\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rLtFIrqhfng?si=zVfYjcZGU4JqbST2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What added fuel to the fire and left everyone around puzzled was the <a href=\"https:\/\/www.youtube.com\/watch?v=rLtFIrqhfng\" rel=\"nofollow noopener\" target=\"_blank\">Jaguar&rsquo;s launch video<\/a>. The video spotlights everything but the cars, leaving fans and critics side-eyeing.<\/p>\n<p>But one thing is clear: the Jaguar logo is making waves whether you love or hate it!<\/p>\n<p>So, what&rsquo;s the strategy behind the shake-up, and does it have what it takes to win over sceptics? Let&rsquo;s talk all about it.<\/p>\n<h2>Jaguar Rebrand Logo: Was There a Need?<\/h2>\n<p>If you&rsquo;re thinking about the why behind this rebrand, you&rsquo;re not alone. Many people have been questioning the brand&rsquo;s strategy and what led the Jaguar old logo to transform.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Evolution-of-Jaguar-Logo.jpg\" alt=\"The Evolution of Jaguar\u2019s Logo\" title=\"The Evolution of Jaguar\u2019s Logo\" width=\"800\" height=\"636\" class=\"wp-image-24317\"\/><br \/>\nThe Evolution of Jaguar\u2019s Logo<\/p>\n<p>To understand this, let&rsquo;s talk numbers, and to be fair, the reality isn&rsquo;t pretty. Back in 2018, Jaguar sold over 180,000 cars globally. Fast forward to 2022, those figures dropped to 65%. Likewise, the <a href=\"https:\/\/www.goodcarbadcar.net\/jaguar-us-sales-figures\/\" rel=\"nofollow noopener\" target=\"_blank\">US market fared even worse<\/a>, with sales crashing below par.<\/p>\n<p>The wake-up call was deafening. Jaguar needed a full-blown transformation. The traditional audience\u2013older, affluent buyers have been aging out, leaving a gap that younger, sustainability-focused luxury shoppers aren&rsquo;t rushing to fill.<\/p>\n<p>Electric vehicles are growing in popularity, and Jaguar&rsquo;s competitors are charging ahead with their <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/automobile-logos-electric-cars\/\" target=\"_blank\" rel=\"noopener\">electric car logos<\/a>, both figuratively and literally. So, instead of playing it safe and leaning into its heritage, Jaguar tore up the rulebook.<\/p>\n<p>But unlike other automotive logo redesigns, such as <a href=\"https:\/\/www.designmantic.com\/blog\/lamborghini-logo-redesign\/\" target=\"_blank\" rel=\"noopener\">Lamborghini&rsquo;s refreshed identity<\/a>, which received positive feedback (mostly), is Jaguar&rsquo;s logo redesign a hit or a miss?<\/p>\n<p>Time and the next sales report will tell. For now, let&#8217;s focus on the Jaguar car&#8217;s new logo.<\/p>\n<h2>Breaking Down the New Jaguar Logo<\/h2>\n<p>Jaguar&rsquo;s new look features four key facets: two logos, a device mark, a color palette, and a graphic code called &lsquo;strikethrough.&rsquo; This new identity defines its direction towards innovation and a restored position in the modern luxury market.<\/p>\n<ul>\n<h3>1. The Device Mark<\/h3>\n<\/ul>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1.jpg\" alt=\"The Device Mark\" title=\"The Device Mark\" width=\"800\" height=\"800\" class=\"wp-image-24318\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-1-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>Jaguar\u2019s New Device Mark (Source: <a href=\"https:\/\/media.jaguar.com\/news\/2024\/12\/jaguar-unveils-type-00-unmistakable-unexpected-dramatic\" rel=\"nofollow noopener\" target=\"_blank\">jaguar.com<\/a>)<\/p>\n<p>The new Jaguar car logo introduces a mix of lowercase and uppercase letters that spells &lsquo;JaGUar,&rsquo; a sleek balance between tradition and modernism. This design highlights simplicity, with the wordmark rendered in a custom typeface called Exuberant. The typeface is presented here in a gold hue against a white backdrop of horizontally oriented rectangles. This backdrop is one instance of the strikethrough grid, an addition to the brand&rsquo;s new identity.<\/p>\n<ul>\n<h3>2. A Dynamic Color Palette<\/h3>\n<\/ul>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette.jpg\" alt=\"Jaguar\u2019s color palette\" width=\"800\" height=\"800\" class=\"wp-image-24311\" title=\"Jaguar\u2019s color palette\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-color-palette-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nJaguar\u2019s color palette (Source: jaguar.com)<\/p>\n<p>Vibrant primary colors, such as red, blue, and yellow, now accompany Jaguar&rsquo;s visual language. Due to their energetic and attention-grabbing appeal, these colors are among those frequently chosen for <a href=\"https:\/\/www.designmantic.com\/blog\/car-finance-logos-blue-green\/\" target=\"_blank\" rel=\"noopener\">auto finance company logos<\/a>.<\/p>\n<p>Moving away from traditional tones, Jaguar&rsquo;s <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/colors-in-logo-design\/\" target=\"_blank\" rel=\"noopener\">bold color palette<\/a> injects vibrancy into the brand and compliments the refined gold-and-white logo.<\/p>\n<ul>\n<h3>3. Makers Marks<\/h3>\n<\/ul>\n<p align=\"center\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo.jpg\" alt=\"Jaguar\u2019s Leaper Logo\" title=\"Jaguar\u2019s Leaper Logo\" class=\"wp-image-24312\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Leaper-Logo-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>Jaguar\u2019s Leaper Logo (Source: jaguar.com)<\/p>\n<p>Jaguar&#8217;s old logo featured the iconic leaper emblem, which symbolized <a href=\"https:\/\/www.designmantic.com\/blog\/brand-emotions-animal-logos\/\" target=\"_blank\" rel=\"noopener\">brand emotions like strength and power<\/a>. The new version retains this symbol\u2013but with a twist. The classic leaper logo is reimagined with sharper, angular lines. Notably, the &lsquo;strikethrough&rsquo; also appears in the new leaper logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge.jpg\" alt=\"Jaguar\u2019s circular badge\" width=\"800\" height=\"800\" class=\"wp-image-24310\" title=\"Jaguar\u2019s circular badge\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-circular-badge-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nJaguar\u2019s circular badge (Source: jaguar.com)<\/p>\n<p>A new circular badge interlocking &lsquo;J&rsquo; and &lsquo;r&rsquo; letters in bass embodies Jaguar&rsquo;s heritage while giving the <a href=\"https:\/\/www.designmantic.com\/blog\/create-a-geometric-car-logo-guide\/\" target=\"_blank\" rel=\"noopener\">car logo a geometric turn<\/a>. The traditional jaguar face emblem has been retired, making way for these refined marks to take center stage. However, it&rsquo;s not yet known how these two Jaguar logo changes will appear on the new cars.<\/p>\n<ul>\n<h3>4. The Strikethrough Backdrop<\/h3>\n<\/ul>\n<p align=\"center\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark.jpg\" alt=\"Jaguar\u2019s Strikethrough background\" title=\"Jaguar\u2019s Strikethrough background\" class=\"wp-image-24313\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-New-Device-Mark-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>Jaguar\u2019s Strikethrough background (Source: Jaguar.com)<\/p>\n<p align=\"center\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2.jpg\" alt=\"Jaguar\u2019s Strikethrough background\" title=\"Jaguar\u2019s Strikethrough background\" class=\"wp-image-24316\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2-768x768.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Strikethrough-background-2-50x50.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>Jaguar\u2019s Strikethrough background (Source: Jaguar.com)<\/p>\n<p>There&rsquo;s a new addition to the Jaguar rebranding logo. It&rsquo;s a distinctive 16-bar strikethrough element that brings a sense of energy and movement to Jaguar&rsquo;s branding. These horizontal bars create a unique visual signature across marketing materials while reinforcing Jaguar&rsquo;s innovative ethos.<\/p>\n<h2>Why Jaguar&rsquo;s Rebrand Has Everyone Talking<\/h2>\n<p><a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/100-years-of-logo-evolution\/\" target=\"_blank\" rel=\"noopener\">Logo evolutions<\/a> are always fun, and Jaguar&rsquo;s new logo is no different.<\/p>\n<p>Jaguar&rsquo;s rebrand is stirring debate, and not always in the way the brand might have hoped. For a company known for its luxury vehicles, skipping the cars entirely in the launch video felt like a missed opportunity to connect the rebrand to its products.<\/p>\n<p align=\"center\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Do you sell cars?<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1858914024013910020?ref_src=twsrc%5Etfw\">November 19, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n<p>Even Elon Musk couldn&rsquo;t resist poking fun, tweeting, &ldquo;Do you sell cars?&rdquo; which Jaguar defended by saying that upcoming events will reveal their new electric lineup.<\/p>\n<p>The visual transformation itself has sparked plenty of debate. Because unlike sticking with the old <a href=\"https:\/\/www.designmantic.com\/blog\/animal-logo-designs-for-brands\/\" target=\"_blank\" rel=\"noopener\">animal-inspired logo design<\/a> for its brand identity, Jaguar opted for a complete transformation. The new logo and bright colors signal a clear break from the Jaguar logo&#8217;s history and traditional British elegance. Critics argue that Jaguar risks losing the heritage that once made it iconic.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7265047515421368320\" height=\"622\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n<p>Marketing expert Charles Taylor also jumped on the bandwagon and suggested that leaning into Jaguar&rsquo;s legacy might have been a more strategic move. He warned that this bold turn could detach existing customers while struggling to win over a new audience.<\/p>\n<p>The slogan &ldquo;We&rsquo;re here to delete ordinary. To go bold. To copy nothing&rdquo; perfectly captures Jaguar&rsquo;s vision. With plans to launch a \u00a3100,000 electric super-GT in 2026, featuring a 430-mile range and rapid charging, Jaguar made it clear that they&rsquo;re aiming for the high-end market.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7264567675811500034\" height=\"795\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe> <\/p>\n<p>CEO Adrian Mardell called the rebrand &ldquo;a complete reset,&rdquo; while Managing Director Rawdon Glover explained the goal is to reclaim Jaguar&rsquo;s spot as a leader in design and performance. Talking about ownership experience, they&rsquo;re also working on a redesigned website and digital tools to connect with their audience in innovative ways.<\/p>\n<p>Getting people talking in a sea of competitors is no small feat. For a brand like Jaguar, which could easily <a href=\"https:\/\/www.designmantic.com\/logos\/search\/car\" target=\"_blank\" rel=\"noopener\">create a car logo<\/a> to impress the masses, it took a daring leap. The attention this rebrand has drawn could be the spark Jaguar needs for its reinvention.<\/p>\n<p>What&rsquo;s your take? Is this rebrand a success, or does it fall short of what you expected?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebrands are always a hot topic, and we love bringing them to light. In today&rsquo;s news, we have Jaguar&rsquo;s logo change that has been turning heads, for better or worse. A fresh logo, sleek wordmark, and modern typeface have redefined &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/jaguar-new-logo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":24323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaguar New Logo | Jaguar Rebranding Logo<\/title>\n<meta name=\"description\" content=\"The Jaguar&#039;s new logo has sparked a heated debate with bold choices and a modern twist. Is it a hit or a miss in the luxury automotive world? You decide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/jaguar-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar New Logo | Jaguar Rebranding Logo\" \/>\n<meta property=\"og:description\" content=\"The Jaguar&#039;s new logo has sparked a heated debate with bold choices and a modern twist. Is it a hit or a miss in the luxury automotive world? You decide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/jaguar-new-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T09:25:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T10:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2025\/01\/Jaguar-Oldand-New-Logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaguar New Logo | Jaguar Rebranding Logo","description":"The Jaguar's new logo has sparked a heated debate with bold choices and a modern twist. Is it a hit or a miss in the luxury automotive world? You decide!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/jaguar-new-logo\/","og_locale":"en_US","og_type":"article","og_title":"Jaguar New Logo | Jaguar Rebranding Logo","og_description":"The Jaguar's new logo has sparked a heated debate with bold choices and a modern twist. Is it a hit or a miss in the luxury automotive world? 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