{"id":24771,"date":"2025-08-04T13:49:45","date_gmt":"2025-08-04T13:49:45","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=24771"},"modified":"2025-08-04T13:57:43","modified_gmt":"2025-08-04T13:57:43","slug":"tripadvisor-logo-evolution","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/tripadvisor-logo-evolution\/","title":{"rendered":"Tripadvisor Logo Evolution: A Trip Through Their Branding and Logo Makeover"},"content":{"rendered":"

Planning a trip or manifesting it? Either way, TripAdvisor is a great way to get started. If you have opened the website in the last couple of days, you might have been greeted by the new and improved Ollie.<\/p>\n

\"Ollie,<\/p>\n

If not, visit the website when you’re done reading this article.<\/p>\n

What Is Tripadvisor and What Does It Do?<\/h2>\n

If they’re something synonymous with travel, it’s Tripadvisor. It is undoubtedly one of the most visited travel websites worldwide in 2025<\/a>. And the Tripadvisor craze is not new. The company began operations in 2000, and since then, it has been the first choice for travelers all over the globe.<\/p>\n

\"Tripadvisor<\/p>\n

Tripadvisor provides online travel information and has a booking website with honest reviews, information, and even photographs of several hotels and resorts worldwide. With Tripadvisor, you can be sure that the destination you are travelling to and the hotel you’re staying at are precisely as they claim to be.<\/p>\n

Do you want to launch your very own travel platform? Check out some of our travel company logos<\/a> to get inspiration. And don’t miss out on our tour logo designs<\/a> to help you visualize your brand’s identity.<\/p>\n

What’s New At The Tripadvisor Headquarters?<\/h2>\n

The team at the Tripadvisor headquarters is celebrating its 25th anniversary, and what a fantastic way to celebrate it with a rebranding. The Koto Studio<\/a> has been appointed for this collaboration.<\/p>\n

The rebranding efforts include an entirely new advertising approach and slight logo changes.<\/p>\n

Now, Tripadvisor’s branding actively uses actual travel photos shared on the forum and user reviews from real users.<\/p>\n

As for the logo, that’s exactly what we will be discussing today. The Tripadvisor logo is one of its kind with a distinct personality that matches Tripadvisor’s new polished identity. In a press release, Koto announced that “Tripadvisor’s new identity is built to showcase travel as it really is: personal, textured, emotional<\/a>.” Are you curious to see the new logo? So are we.<\/p>\n

Let’s see how the logo captures Tripadvisor’s new identity.<\/p>\n

Meet Ollie 2.0<\/h3>\n

Tripadvisor took to Instagram and in a not so direct post announced its rebranding. The post was anything but serious and used memes to male the big announcement. And we’re all here for the memes.<\/p>\n

\"Old<\/p>\n

Ollie, the Tripadvisor mascot, was getting summer-ready while the rest of the world was planning their trip. In the new logo you can see that the owl had a massive makeover with Koto being the plastic surgeon.<\/p>\n

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A post shared by Tripadvisor (@tripadvisor)<\/a><\/p>\n<\/div>\n<\/blockquote>\n