{"id":2519,"date":"2014-09-02T10:48:12","date_gmt":"2014-09-02T10:48:12","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=2519"},"modified":"2022-02-23T11:54:07","modified_gmt":"2022-02-23T11:54:07","slug":"logo-story-for-travelers","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/logo-story-for-travelers\/","title":{"rendered":"#GivingTuesday Roundup: The Logo Story – A Designer’s Trip to Vegas!"},"content":{"rendered":"

As I boarded a plane to Las Vegas last week, I realized how much we are influenced by these logos and monograms in our everyday lives. It hit me harder when I reached my destination and had to refuse to stay at a motel for its horrid looking advertising sign (as well as interior). I decided not to risk my sanity in there and rented a room elsewhere. For me, logos are a deal maker or breaker when it comes to leisure spending.<\/p>\n

Create A Professional Business Logo<\/a><\/div>\n

I was traveling to rejuvenate my creative thinking and imagination. I wanted to breathe in the hustle and bustle of a densely populated entertainment capital of the world because the biggest part of my inspiration comes from observing random people and their customs. And Vegas is well-disposed to offer a rich variety of cultures, all in one place, with an amazing nightlife. I also saw a multitude of logo designs on every street and corner of the city. Most of them were average but some really stood out.<\/p>\n

Sometimes we never directly use the product and still love the brand for its clever promotion campaigns. A logo sits atop, at the iron throne, of a branding operation, clinging to every potential customer\u2019s mind and luring him into spending money for it.<\/p>\n

Let me start from the beginning\u2026<\/h2>\n

While planning my visit to Vegas, I needed to compare airlines for a more than two thousand mile long distance and decide on the time I wanted to leave. I had several options such as the United Airlines, JetBlue Airways, the American Airlines, U.S Airways, Spirit Airlines, and Delta Airlines.<\/p>\n

\"Aviation<\/a><\/p>\n

Having a look at these logos makes you wonder why the aviation and travel industry relies on minimal symbolism. Two of these logos are text based and the other four have very typical symbols except for United. Even that came about as a result of a merger between United and Continental because the global mark had served the latter\u2019s brand image since 1991.<\/p>\n

So I thought of checking the works of logo designers designing aviation and automobile logos<\/a><\/strong> right now. The newbies aren\u2019t doing very much in that department and I found very limited work. Here are a few squeezing their creative juices to contribute better logos in the travel industry<\/a><\/strong>:<\/p>\n

\u2022\tPaul Saksin<\/a><\/h3>\n

A Russian-based graphic designer who specializes in all aspects of branding; be it corporate identity, development of creative design solutions, lettering and typography, printing layout, packaging design, web design, etc.<\/p>\n

Tweets by @master_ino<\/a>
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