{"id":2532,"date":"2014-09-09T09:25:24","date_gmt":"2014-09-09T09:25:24","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=2532"},"modified":"2023-11-06T12:10:54","modified_gmt":"2023-11-06T12:10:54","slug":"science-of-happy-design","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/science-of-happy-design\/","title":{"rendered":"The Science of Happy Design to Make Your Brand Thrive"},"content":{"rendered":"<p>Designing is not just about art, there is an exact science  involved. To convey the impression of an entire company through one image, to  be able to communicate to millions of people through the medium of one single  design, to have a timeless recognition by means of a single logo or a <strong><a href=\"https:\/\/www.designmantic.com\/monogram-design\/create\" target=\"_blank\" rel=\"noopener noreferrer\">monogram creation<\/a><\/strong> is truly a marvelous achievement. The amount of hard work and the busloads of  creativity that must go in creating that one perfect look are undoubted, as  anybody who has ever held a pencil to draw a sketch would know just what it  means to have a perfect design.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=science-of-happy-design&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Make Your Logo Now<\/a><\/div>\n<p>But there are several factors that can help a designer  achieve his goal of creating the perfect image, the kind of work that not only  satisfies his customers, but is timeless, and gains them a long term client as  well. By creating what we call a Happy Design, every designer can certify a  good credit to his name, not to mention fat paychecks and future  recommendations!<\/p>\n<h2>What is a Happy Design?<\/h2>\n<p>It is not just a design with a smiley in it; a Happy Design is an emotional design, something that enables the customers to connect with the company on a personal level, an image that immediately brings some form of emotional contact, inspires some wonderful feeling of either joy or confidence and pleasure. For instance, the arrow in the Amazon\u2019s logo not only projects the swiftly working site which takes you from A to Z, it also creates a smile and the golden color of it gives off the feeling of joy at being able to serve.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/Amazon-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/Amazon-Logo.jpg\" alt=\"Amazon Logo\" title=\"Amazon Logo\" class=\"alignnone wp-image-2533\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/Amazon-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/Amazon-Logo-300x100.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/Amazon-Logo-500x167.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>All such feelings have the quality to create a lasting  impact, that when they are generated they form a bond, and whenever the image  or the logo is revisited, it triggers the same feelings of closeness and sense  of security that the customer has associated with the said brand.<\/p>\n<p align=\"center\"><iframe src=\"\/\/player.vimeo.com\/video\/85439499\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" width=\"599\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Every Brand\u2019s \u2018Happy\u2019 Is Different:<\/h2>\n<p>There cannot be fixed criteria for creating a positive image, because to different products, it pertains to different ideologies. For instance, for an insurance company it may mean projecting the idea of security, whereas, for a bakery having the right positive image may mean recreating the aroma of freshly baked mom\u2019s cookies. For an express mail service, the speed and reliability of their service is their \u2018happy\u2019, like FedEx uses the negative space in its simple design to stress their speed, and for children\u2019s store, the cuddly playful impression is what will make their logo click.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/FedEx-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/FedEx-Logo.jpg\" alt=\"FedEx Logo\" title=\"FedEx Logo\" class=\"alignnone wp-image-2538\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/FedEx-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/FedEx-Logo-300x93.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/FedEx-Logo-500x155.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The designs that are considered the most successful are those which have communicated a certain message to their target audience, have created that lasting impact and that lingering feeling of affection in the minds and hearts of their consumers, like Walt Disney\u2019s famous Mickey Mouse, which is known globally for its brand. It does not matter if it is a web design or a detergent soap bar; it\u2019s really the thought behind the design that counts. It is all about human nature, and how we connect with others on a basic level. Consider these logos that give you an instant  feeling of warmth and cheerfulness:<\/p>\n<p align=\"center\"><iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/38862104\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen=\"\" width=\"595\" height=\"485\" frameborder=\"0\"> <\/iframe><\/p>\n<h2>How Designer Should Perceive Emotions In Design?<\/h2>\n<p>It is imperative for a designer to understand his client\u2019s ideology, along with the message that the given product is supposed to convey, combined with the audience that the design is aimed at. It is a very tricky business, and designers walk a very tight rope while doing it. It does not sound possible when you think that a designer is supposed to incorporate so many details into one design, and then try to make it as appealing and emotionally captivating that a consumer is drawn in and hitched onto the product for a long time. But that is the way it works! If a design is not well thought out, not only will it not be able to compete in its market, it will also be unable to attract the customers, let alone connect with them. The disaster of London Olympics 2012 logo is a blatant example of a design gone horribly wrong, and the same goes for the 2014 FIFA World Cup logo, many people were unhappy with the mixed message the design conveyed.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/London-Olympics-2012-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/London-Olympics-2012-Logo.jpg\" alt=\"London Olympics 2012 Logo\" title=\"London Olympics 2012 Logo\" class=\"alignnone wp-image-2541\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/London-Olympics-2012-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/London-Olympics-2012-Logo-268x300.jpg 268w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/2014-FIFA-World-Cup-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/2014-FIFA-World-Cup-Logo.jpg\" alt=\"2014 FIFA World Cup Logo\" title=\"2014 FIFA World Cup Logo\" class=\"alignnone wp-image-2542\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/2014-FIFA-World-Cup-Logo.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/2014-FIFA-World-Cup-Logo-300x173.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2014\/09\/2014-FIFA-World-Cup-Logo-500x289.jpg 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The same theme is applied when it comes to web designing. People tend to re-visit a site, especially, if their first experience was a happy one where they could easily navigate themselves without too many directions to follow. If a website is designed with the highest possible amount of care and thoughtfulness for the customers, they are very likely to visit again and also recommend their family and friends. Everything from the size and color of the words to the most vibrant image that gives a feeling of freshness to the design is important. And if the experience is one of satisfaction, the customer is hooked on to the use of the site again in the future. That is also a facet of happy designing.<\/p>\n<h2>Logos Based On Happy Designs Can Get You Viral!<\/h2>\n<p>Imagine going from one hundred users to one thousand users in a matter of weeks\u2026. Sounds stupendous, right? But that is exactly what we are talking about. When a logo design has the impact of being friendly, cute, and joyous and spreads the feeling of warmth and friendship, it attracts customers. One satisfied customer is the key to your success, because he then becomes your advocate, he will urge his friends to visit the place that gave him a good experience, a sound service, made him feel welcome and looked after. A good impression can take you many places, help your business grow faster and create more contacts than you thought possible.<\/p>\n<p>Consider feelings that the general public has associated  with Apple Company, or the kind of power Nike enjoys among other sports-wear  brands. It is all about conveying the right message, captivating the customer\u2019s  heart and getting it connected with the image of the brand. This is why several  milk carton companies use the face of a healthy cow on their covers, or the <strong><a href=\"https:\/\/www.designmantic.com\/blog\/social-media-sites-prefer-blue-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">social  media websites create logos which are almost always involving the color blue<\/a><\/strong>,  to portray the message of freshness and cleanliness. The beautiful babies that  are printed on the diaper packages are there to involve the mother\u2019s feelings  of security and safety that by using this product your child will remain in  good hands. The baby smiling out of a Gerber\u2019s product box makes you want to  smile too, for it triggers that feeling of love that your baby always deserves  and automatically, women are drawn to such products.<\/p>\n<p>According to the article by <strong><a href=\"http:\/\/blog.templatemonster.com\/2014\/04\/17\/factors-of-happy-design\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Monster  Post<\/a><\/strong>, the main factor in happy design is User Delight, and the design that  achieves this is assured success for a long time. Making a product earn long  life and ensuring it a place in the hearts of its customers is a difficult  piece of work, and the only way to do that is by making the design an  emotionally connecting, heart touching experience, so that the customer is drawn  into the feeling, and his sense of familiarity and comfort makes him a faithful  and regular customer. It is all about understanding the psychology of the  brand\u2019s target market and inculcating their interests in the design, so that  once they see it, use it, they get connected to it and really feel like they  made the right choice. A satisfied customer is the best customer a business  could hope for, because a satisfied customer is a loyal customer. What else is  a design\u2019s worth?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing is not just about art, there is an exact science involved. To convey the impression of an entire company through one image, to be able to communicate to millions of people through the medium of one single design, to &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/science-of-happy-design\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Happy Design Helps Brands | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"In the business of all brand trying to establish connection with their customers, many forget that \u2018warmth\u2019 and \u2018happiness\u2019 are essential for branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/science-of-happy-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Happy Design Helps Brands | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"In the business of all brand trying to establish connection with their customers, many forget that \u2018warmth\u2019 and \u2018happiness\u2019 are essential for branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/science-of-happy-design\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" 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