{"id":32,"date":"2013-03-08T10:41:42","date_gmt":"2013-03-08T10:41:42","guid":{"rendered":"http:\/\/blog.designmantic.com\/?p=32"},"modified":"2023-07-13T11:49:50","modified_gmt":"2023-07-13T11:49:50","slug":"logo-translations-for-small-screen","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/","title":{"rendered":"Logo Translations For Small Screen By H.I.T. Students"},"content":{"rendered":"<p>Not all logos are responsive enough to be compatible with  small screen or other applications. For larger logos, an alternative version is  needed which could be displayed on other smaller applications. Such a project  was assigned to the students at Oded Ezer\u2019s Typography for Interaction Design  class at Holon Institute of Technology (H.I.T.), Visual Communication Department,  in Israel.<\/p>\n<p>They were given a design brief: \u201cRe-design a screen  compatible version for a known print-based logo (such as App launcher icon,  logo for splash screen, favicon, etc.). Define and keep in mind the core values  of the brand, and the technical requirements for the adjustment to screen.\u201d<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\">\n  <a href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=logo-translations-for-small-screen&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Free Logo Design<\/a><\/div>\n<p>While checking out their work, please understand that these  are not <a href=\"https:\/\/www.designmantic.com\/blog\/transformation-of-famous-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">redesigns of famous logos<\/a>. These are merely translations of logos by  maintaining the essence and main elements for small size. This is not client  work either. It was done by students as a university assignment.<\/p>\n<h3 class=\"font-text1\">Related: <a href=\"https:\/\/www.designmantic.com\/blog\/the-year-of-peeling-off-logos\/\" target=\"_blank\" title=\"5 Famous Brands that Peeled off their Logos in 2013\" rel=\"noopener noreferrer\">5 Famous Brands that Peeled off  their Logos in 2013<\/a><\/h3>\n<h2>Logo Translation #1<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-Quaker.jpg\" alt=\"Quaker\" title=\"Quaker\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"274\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Erica Rotberg<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> Quaker<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Reliability &amp; stability.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-Quaker.jpg\" alt=\"Quaker\" title=\"Quaker\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"214\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-Quaker.jpg\" alt=\"Quaker\" title=\"Quaker\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"404\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul class=\"margin-left\">\n<li>Facial features of the figure have been redrawn for a modern and fresh look.<\/li>\n<li>Improved readability achieved by separation of logotype from the drawing and enlargement of inner letter space.<\/li>\n<li>Application Icon design encapsulates the logo by using the brand name\u2019s initial. The color palette and division are also the same.<\/li>\n<\/ul>\n<h2>Logo Translation #2<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-Unilever.jpg\" alt=\"Unilever\" title=\"Unilever\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"231\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Ma\u2019ayan Kara-Oz<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> Unilever<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Versatility &amp; friendliness.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-Unilever.jpg\" alt=\"Unilever\" title=\"Unilever\" style=\"border: solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"287\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-Unilever.jpg\" alt=\"Unilever\" title=\"Unilever\" style=\"border: solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"506\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul>\n<li>Improved readability achieved through correction of letterforms, inner letter space enlargement, and color adjustment.<\/li>\n<li>Icon separation from the original logo \u2013 used as a part of the animated new logo.<\/li>\n<li>Logotype remains static with the alternating icons.<\/li>\n<\/ul>\n<h2>Logo Translation #3<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-Osem.jpg\" alt=\"Osem\" title=\"Osem\" style=\"border: solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"165\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Elad Nayder<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> Osem<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Authoritative and of the people.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-Osem.jpg\" alt=\"Osem\" title=\"Osem\" style=\"border: solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"277\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-Osem.jpg\" alt=\"Osem\" title=\"Osem\" style=\"border: solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"252\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul>\n<li>Improved readability through correction of letterforms.<\/li>\n<li>Selective use of color, simpler frame and less slanted letterforms.<\/li>\n<li>Application <strong><a href=\"https:\/\/www.designmantic.com\/logos\/search\" target=\"_blank\" rel=\"noopener noreferrer\">icon design<\/a><\/strong> encapsulates the logo by using formal elements and the new brand colors.<\/li>\n<\/ul>\n<h2>Logo Translation #4<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-AlMayadeen.jpg\" alt=\"AlMayadeen\" title=\"AlMayadeen\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"274\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Ortal Yahud<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> Al Mayadeen<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Modern, dynamic, and authoritative.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-AlMayadeen.jpg\" alt=\"AlMayadeen\" title=\"AlMayadeen\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"337\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-AlMayadeen.jpg\" alt=\"AlMayadeen\" title=\"AlMayadeen\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"283\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul>\n<li>New minimalistic logo created by joining modern logotype with calligraphic arabesque.<\/li>\n<li>Coloring adjustments.<\/li>\n<li>App icon design and Favicon based on newly created graphic element.<\/li>\n<\/ul>\n<h2>Logo Translation #5<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-Energizer.jpg\" alt=\"Energizer\" title=\"Energizer\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"180\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Anat Kenig<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> Energizer<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Fluid &amp; reliable<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-Energizer.jpg\" alt=\"Energizer\" title=\"Energizer\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"180\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-Energizer.jpg\" alt=\"Energizer\" title=\"Energizer\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"300\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul>\n<li>A dynamic shape created with the help of selective colors.<\/li>\n<li>Correction of letterforms, enlargement of inner letter spaces, and tilted general shape.<\/li>\n<li>App icon and splash screen encapsulate the logo <a href=\"http:\/\/www.mcwade.com\/DesignTalk\/2012\/11\/your-logo-as-a-design-element\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">using the new logo elements<\/a> and brand colors.<\/li>\n<\/ul>\n<h2>Logo Translation #6<\/h2>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/before-Ikea.jpg\" alt=\"Ikea\" title=\"Ikea\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"151\"><\/p>\n<p><span class=\"heading-stude\">Student:<\/span> Ilya Katz<\/p>\n<p><span class=\"heading-stude\">Brand:<\/span> IKEA<\/p>\n<p><span class=\"heading-stude\">Core values of the brand:<\/span> Accessible, reliable, and global<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/middle-Ikea.jpg\" alt=\"Ikea\" title=\"Ikea\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"255\"><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/after-Ikea.jpg\" alt=\"Ikea\" title=\"Ikea\" style=\"border:solid 1px #CCC; margin:5px; padding:5px; text-align:center\" width=\"500\" height=\"139\"><\/p>\n<p><strong>Steps Taken:<\/strong><\/p>\n<ul>\n<li>Design is modern and simple.<\/li>\n<li>Improved readability of the logo type and colors.<\/li>\n<li>App icon and web Favicon created from the new formal.<\/li>\n<\/ul>\n<p>Image Source: <a href=\"https:\/\/www.underconsideration.com\/brandnew\/archives\/logo_reductions_for_screen_use.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">UnderConsideration<\/a><\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\">\n  <a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=logo-translations-for-small-screen&amp;utm_medium=endbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Use a Logo Generator<\/a><\/div>\n<p style=\"border:solid 1px #000;\">How do you like the creativity and critical thinking  involved in the making of this project? Do you think it\u2019s important to have a  small screen adaptive icon for every logo? Please, leave your thoughts in the  comments below.<\/p>\n<style>\n.heading-stude{ color:#1f94e6;}.heading-text{ color:#000;}td{border:none !important;}td img{ text-align:center;}h2 { font-size:18px; color:#59595b;}tr td strong a { color:#C61E52;}tr td strong a:hover{color:#5C5C5C;}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Not all logos are responsive enough to be compatible with small screen or other applications. For larger logos, an alternative version is needed which could be displayed on other smaller applications. Such a project was assigned to the students at &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Screen Logo Translations | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"A group of university students have successfully completed logo translations of famous logos to render them adjustable across myriad screen sizes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Screen Logo Translations | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"A group of university students have successfully completed logo translations of famous logos to render them adjustable across myriad screen sizes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-08T10:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T11:49:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/Logo-Translations-For-Small-Screen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Small Screen Logo Translations | DesignMantic: The Design Shop","description":"A group of university students have successfully completed logo translations of famous logos to render them adjustable across myriad screen sizes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/","og_locale":"en_US","og_type":"article","og_title":"Small Screen Logo Translations | DesignMantic: The Design Shop","og_description":"A group of university students have successfully completed logo translations of famous logos to render them adjustable across myriad screen sizes.","og_url":"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/","og_site_name":"DesignMantic","article_publisher":"https:\/\/www.facebook.com\/DesignMantic","article_published_time":"2013-03-08T10:41:42+00:00","article_modified_time":"2023-07-13T11:49:50+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2013\/03\/Logo-Translations-For-Small-Screen.png","type":"image\/png"}],"author":"Evan Brown","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/EvanBrownDM","twitter_site":"@designmantic","twitter_misc":{"Written by":"Evan Brown","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/#article","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/logo-translations-for-small-screen\/"},"author":{"name":"Evan Brown","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0"},"headline":"Logo Translations For Small Screen By H.I.T. 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