{"id":3313,"date":"2015-02-24T09:57:45","date_gmt":"2015-02-24T09:57:45","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=3313"},"modified":"2023-07-21T09:58:47","modified_gmt":"2023-07-21T09:58:47","slug":"6-web-design-trends-from-europe","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/6-web-design-trends-from-europe\/","title":{"rendered":"#GivingTuesday Roundup: 6 Wondrous Web Design trends from Europe – Go Euro!"},"content":{"rendered":"

What exactly do customers notice when they are discovering a brand for the very first time? Is it its products or services that captivate or repel? Its affability? Its design style?<\/p>\n

It\u2019s a question that has continued to intrigue small businesses that want to wade into the vast, expansive world of social media. Social networks are already home to some billion plus potential customers and that in turn is a market that small businesses can\u2019t afford to ignore. And a major part of how they can capture a slice of the online retail pie, boils down to one simple aspect; i.e. design and branding.<\/p>\n

Free Logo Maker<\/a><\/div>\n

Let\u2019s face it folks. Nothing attracts (or detracts) people as much as the sense of style and substance that your brand exudes \u2013 like the gravitas, the pomp, the sleekness, the boldness, the clarity. All this made possible thanks to some stellar design chops and super-strategic importance of a brand<\/a><\/strong>. For online businesses, design is all the more crucial since visibility is their greatest selling point. Considering the fact that they don\u2019t operate like the traditional brick-and-mortar stores of the yester years, how they present themselves on social media and how they conduct their business online, all these aspects have a direct bearing on their business bottom line.<\/p>\n

So where do these up-and-coming social media businesses come from with design ideas for their brands? We only need to look up to Pablo Picasso, the master artist himself, who famously remarked that \u2018Good artists copy, great artists steal.\u2019<\/p>\n

\"Pablo<\/a>

maestro of the visual arts.<\/p><\/div>\n

Mr. Picasso lived in simpler times when there was no TV or internet. Still, his words continue to resonate with businesses that want to leave their own distinctive and unique mark on social media.<\/p>\n

\u2022 Becoming A Unique Brand In Your Own Right<\/h2>\n

Every social media brand starts out with a basic question \u2013 how to walk tall amongst all the Toms, Dicks and Harrys that populate the social media landscape screaming \u201cChoose me and leave all the rest\u201d or \u201cI\u2019m the Chosen One!\u201d<\/p>\n

Don\u2019t you hate it when these brands use exclamation marks to communicate their point? Whatever happened to subtlety? Whatever happened to emotive messaging? And last but not the least, whatever happened to great design?<\/p>\n

But that\u2019s why you are here. You want to develop a vibrant and lively brand on social media that continues to resonate with the target audience and enjoys commercial success from the get go.<\/strong><\/p>\n

You are looking for that attractiveness, sleekness and a design DNA to call your very own. So why not look into some examples from the land that has spawned some of the best designers that this planet has to offer?<\/p>\n

Why not look towards\u2026.. Europe?<\/p>\n

\u2022 Why Europe?<\/h2>\n

Europe has long been a mecca for design, effortlessly blending creative art and commercial considerations into one cohesive package. Minimalism, reductionism, eclecticism \u2013 these are some of the designing principles that Europeans have incorporated to market themselves better and stand out from the rest.<\/p>\n

Let us take a look at some of the most amazing European brands and the design trends that they employ in web and social media. They can serve as an inspiration for small businesses that are looking to find a style that just suits them perfectly:<\/p>\n

United Kingdom<\/h2>\n

There\u2019s more to UK than the Big Ben, its English weather, and tea as the following brands would show you:<\/p>\n

– Goodman Masson<\/a><\/h3>\n

\"Goodman<\/a><\/p>\n

The first time you see the Goodman Masson website, you can\u2019t help but notice how minimalist and reductionist the whole experience is for the visitors; especially, considering the fact that this is a full-fledged web portal for recruiters and job seekers.<\/p>\n

This UK-based website makes a good argument for reductionism in web design, letting a visitor sink their teeth right in and take advantage of the online job seeking portal. There\u2019s no deluge of a million text fields or a zillion images competing for the user\u2019s attention. On the contrary, it has a simple yet clean user interface that prioritizes function. Even the subdued color palette choice presents a somber and no-nonsense image of the brand.<\/p>\n

No Rest Is Worth Anything Except The Rest That Is Earned.<\/p>\n

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Want to find out the latest news from the Property sector? http:\/\/t.co\/XkcU8Wgq3I<\/a> #property<\/a> #update<\/a> #news<\/a> #finance<\/a> pic.twitter.com\/p125NBtZlR<\/a><\/p>\n

\u2014 Goodman Masson (@goodman_masson) February 17, 2015<\/a><\/p><\/blockquote>\n