As part and parcel of working with any business out there, designers are faced with a challenging situation \u2013 how to best sell your artfully curated pixels to clients, and that too without inviting a lot of fuss. Business owners, on the other hand are also worried, since they want someone with the visualization prowess to translate and communicate their business essence properly. Exactly like they need it to be.<\/p>\n
The trouble starts brewing when it comes to the simplicity of design. The client doesn\u2019t want simple whereas the designer swears by the mantra of simple design in their projects. We take a look at what goes on generally when simplicity in logo design is front and center.<\/p>\n
How the Client views Simple Design<\/h2>\n
The client expects some highfalutin and free-flowing thingamabob that\u2019s oozing with style, rainbow colored patterns, nifty visual tricks and what-not (maybe even a unicorn while we\u2019re still at it). All in one logo design no less. A logo that needs to work like a Transformer from the Michael Bay flicks if we were to paint too pretty a picture.<\/p>\n
“Most clients almost always want a lot going on in their logos. They want designers to make their logos as visually prominent as they can. In their passion, they risk projecting a rather brash image of their brands with wild designs.”<\/strong><\/p>\n The designer, for their part, wants to play with the finer subtleties and the nuances that logo design affords them. They want people to appreciate the little touches, the all too clear attention-to-detail that they have put in crafting their erstwhile masterpiece.<\/p>\n “Perfection takes effort, even when all the hard work that goes into making design work is largely invisible. There\u2019s the process of addition and then there\u2019s the process of elimination. Just like in your favorite game shows.”<\/strong><\/p>\n To the untrained eye (read client\u2019s eye), such restraint and adherence to simplicity on the designer’s part is perceived as nothing less than dishonest. And lazy. And awfully non-committal to their needs and requirements from the get-go.<\/p>\n “Redesigning needs a lot of thought behind it. Redesigning succeeds when it strikes the right balance between the old and the new. It needs to feel fresh and retro at the same time.”<\/strong><\/p>\n Their reasoning? Well its looks so\u2026.. simple and Spartan. Like those dudes from 300<\/em>. Which is code speak for \u2018barebones\u2019 design work that they have sunk top dollar for. They think the designers are delivering cheap work.<\/p>\n In the mad, crazy world of commercial design, there are two sides of the coin i.e. the designer\u2019s perspective, and the client\u2019s perspective. The twain has their fair share of divergent views on a variety of subjects. But one way that this gulf of opinions and views can be expertly navigated is by cultivating an ambiance of simplicity in their projects. Such as in logos, brochures, posters, web sites et al.<\/p>\n “In the world of decreasing attention spans, simple is king.”<\/strong><\/p>\n So without any further ado, let\u2019s take a look at how simplicity of design gets rid of the crap and brings the designer and the client closer to success:<\/p>\n It\u2019s not about how many colors or font styles you use. Sometimes just a few smart and confident choices for your logo design will result in a more imposing visage and brand visibility than a splash of colors or eclectic design styles will do. The Heinz Ketchup and Hershey\u2019s chocolates logos are firm believers in simplicity, a characteristic that defines their logo and makes them memorable as well. There\u2019s no additional clutter. There\u2019s just a serious design choice conveying the majestic-ness of the brand.<\/p>\n “Simple design is an evolutionary process. There\u2019s creation involved and then there\u2019s destruction involved. No one gets it right the first time.”<\/strong><\/p>\n Make no mistake about one thing. Just because a design looks simple, it doesn\u2019t mean that a lot of thought and process hasn\u2019t gone into it. Quite the contrary actually. For clients who are worried about not getting their money\u2019s worth, they can always check out a designer\u2019s portfolio to put their concerns at ease. Professional designers are as good as their repute and this works fabulously for both the sides.<\/p>\n And besides, wasn\u2019t business about enticing the customers the right way? Aren\u2019t the business owners of today interested in delivering their message to customers clearly? Surely no business worth their dime is in the business of keeping their customers guessing. They aren\u2019t ones for interpretations. Or pondering-about-the-meaning-of-life musings. None of that stuff actually. They want their customers to get intrigued and check out their wares. It\u2019s a simple proposition actually.<\/p>\n “Simple takes the guessing game out of the equation. It removes ambiguities and doubts. The same principal applies to simple design.”<\/strong><\/p>\n Good design helps accomplish that. And that\u2019s the only metric that awesome designers are judged by their clients. Keeps the playing field level and the whole design process a bit more oriented towards service delivery. It\u2019s a win-win scenario for clients and designers alike. Designers who work for commercial clients adopt certain tried-and-tested principles of simplicity in their designs. Since they don\u2019t go overboard with their logo designs<\/strong><\/a>, this can end up saving huge amounts of time and efforts as the designer almost always gets the results that the client is looking for. Save for just some minor<\/p>\n tinkering, simple design lends itself well in commercial as well as non-profit spheres both. To do this, graphic artists take care of the fluff, avoiding an overdose of flashy design elements in their projects. They let minimalism reign supreme. If a simple logo design<\/a> gets the point across, then it\u2019s super sophisticated in its restrained design. It succeeds on an aesthetically sublime level. Mission accomplished.<\/p>\n","protected":false},"excerpt":{"rendered":" Simplicity, they say, is the answer to every problem out there. Such a simplistic (pardon the pun) approach to solving many of life\u2019s greatest problems may seem great for storytellers to base their morals on, but simple isn\u2019t the magic … Continue reading ![\"Simplicity](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Simplicity-is-the-ultimate-sophistication.jpg\" "\\"Simplicity")
<\/a> ![\"Red](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Red-Bull-and-Pringles-Logos.gif\" "\\"Red")
<\/a><\/p>\nWhat the Designer aims to deliver with Simple Design<\/h2>\n
![\"Elegance](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Elegance-is-achieved.jpg\" "\\"Elegance")
<\/a> ![\"Nike](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Nike-and-IBM-Logos.gif\" "\\"Nike")
<\/a><\/p>\nWhere Simple Design becomes Complicated<\/h2>\n
![\"Design](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Design-is-so-simple.jpg\" "\\"Design")
<\/a> ![\"KRAFT](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/KRAFT-GAP-WalMarts-Logos.gif\" "\\"KRAFT")
<\/a><\/p>\nHere\u2019s why Simple Design Mostly Works.<\/h2>\n
![\"Good](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Good-art-is-a-talent.jpg\" "\\"Good")
<\/a> ![\"Twitter](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Twitter-and-Whatsapp-Logos.gif\" "\\"Twitter")
<\/a><\/p>\n![\"Design](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/design-is-invisible-until-it-fails.jpg\" "\\"Design")
<\/a> ![\"Heinz](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Heinz-and-Hersheys-Chocolates-Logos.gif\" "\\"Heinz")
<\/a><\/p>\nAdvice for Clients who can\u2019t let go of the razzmatazz in logo design<\/h2>\n
![\"Design](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/Design-is-a-balance.jpg\" "\\"Design")
<\/a> ![\"NBC](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/04\/NBC-Logo.gif\" "\\"NBC"){kind=logo}
<\/a><\/p>\n