{"id":4043,"date":"2015-05-22T11:06:10","date_gmt":"2015-05-22T11:06:10","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=4043"},"modified":"2023-09-08T13:42:39","modified_gmt":"2023-09-08T13:42:39","slug":"youtube-kitkat-collab-breaking-the-internet","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/","title":{"rendered":"Is the YouTube-KitKat Collab Breaking the Internet?"},"content":{"rendered":"<p>Welcome to our Creative Branding series of posts \u2013 your  one-stop portal for all the latest happenings in the design world and what they  mean for the industry as a whole. Where marketing and designing come together.  It\u2019s a place to let lose your design wisdom and industry insights from  professionals who live, breath and eat design and to uphold the <a href=\"https:\/\/www.designmantic.com\/blog\/importance-of-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>importance of  branding<\/strong><\/a> throughout. We\u2019ll be focusing on and discussing the most popular  (and unpopular) design trends in the Creative Branding, with the best responses  from industry stalwarts getting featured on our blog.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=youtube-kitkat-collab-breaking-the-internet&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Free Logo Creator<\/a><\/div>\n<p>We ask a question. Our panelists answer. Simple does it.<\/p>\n<div style=\"background:#fff; padding:10px; margin-bottom:10px;\">We have 4 panelists, who will be looking at the issue of co-branding and how it has affected them as a professional and as a casual observer. Here are they:<\/p>\n<ul style=\"margin-left:30px;\">\n<li><span style=\"color:#bf174a\"><strong>Jo\u00e3o Garz\u00f3n de Albuquerque<\/strong><\/span>, Founder &amp; CEO at <a href=\"http:\/\/www.workaboutdesign.net\/en\/home.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><strong>Workaboutdesign<\/strong><\/a>, always looks for the deeper meaning behind design.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Henk C. Meerhof<\/strong><\/span>, specialist in visual communication and independent designer. He has an eye for design and has been in the business for a decade.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Eileen Wu<\/strong><\/span>, Technical Solutions Consultant, takes a look at things from a matter-of-fact point of view.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Sean B. Jamshidi<\/strong><\/span>, Founder and Creative Director at <a href=\"http:\/\/www.designfacet.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>DesignFacet<\/strong><\/a>, deconstructs the co-branding phenomenon with a design, marketing and aesthetical standpoint.<\/li>\n<\/ul>\n<\/div>\n<p>So let\u2019s get to the question of the day.<\/p>\n<h2>Co-Branding. Worth the effort? Or a waste of potential?<\/h2>\n<p>Brands want to be behemoths. And the marketing folks want to  push the envelope when it comes to making brands seize the conversations around  them.<\/p>\n<p>What better way to make your brand a bigger star than by  partnering with another brand and reaping the riches both ways? A confluence of  interests? A partnership to enhance market share? That\u2019s <strong>co-branding<\/strong> for you, a phenomenon that the design and marketing  world is increasingly tapping into for a variety of benefits that it affords  brands.<\/p>\n<p>Do brands opt for co-branding to gain a wide demographical  outreach? A means to reenergize and kick start brands in a market where it\u2019s  tougher to compete?  Let us take a look  at one such example of co-branding by two market leaders and what professional  designers and industry experts have to say about it.<\/p>\n<h2>Kitkat (Nestle) + YouTube (Google) &#8211; Co-Branding<\/h2>\n<p>Hot on the heels of the earlier collaboration between Google  and Nestle for Android and KitKat (they named an Android OS update as KitKat),  the two companies saw how fruitful their last co-branding had proved to be.  They\u2019ve partnered up again, this time for KitKat and YouTube, or YouTube-Kitkat!<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/JYcdKU1AUiU\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>The end result of their collaboration? KitKat the chocolate  bar will now go by the name \u2018YouTube Break\u2019.<\/p>\n<p>Marketing gimmick? Stroke of genius? Or something in  between?<\/p>\n<p>We asked our panelist.<\/p>\n<p align=\"center\"><a href=\"https:\/\/pt.linkedin.com\/in\/joaogarzonalbuquerque\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg\" alt=\"Jo\u00e3o Garz\u00f3n\" title=\"Jo\u00e3o Garz\u00f3n\" class=\"alignnone wp-image-4049\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Our second panelist, Jo\u00e3o Garz\u00f3n de Albuquerque, Founder &amp; CEO at Workaboutdesign, wanted to offer his insights as a design thinker on the recent collab:<\/p>\n<p>Hardly nasty. KitKats can\u2019t be that. But\u2026 and here is the  now, the concept tastes past new, in my view, it is definitely not adding much  to both brands, in one side you have KitKat fans, and I am one since my early,  not even teens, it was a no miss candy bar to bring back, every time any family  member or friend of ours visited South Africa\u2019s, Johannesburg, back still on  Rowntree\u2019s ownership days.<\/p>\n<p>On the other side the youngster YouTube brand? Sorry but the KitKat eats the video  tube alive, leaving not even crums to follow, it has been here since  ever now, 1911? Too much to handle for YouTube without being perceived as \u201cI am  trying to be carried with\u201d.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Sorry+but+the+KitKat+eats+the+video+tube+alive%2C+leaving+not+even+crums+to+follow&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank'>Sorry but the KitKat eats the video tube alive, leaving not even crums to follow<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Sorry+but+the+KitKat+eats+the+video+tube+alive%2C+leaving+not+even+crums+to+follow&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>And then there\u2019s the timing it is past the hype for YouTube to ride along a brand like Kitkat, eye to eye, and in the process make KitKat  look hipster and techie.<br \/>\nOk, now the targets, what is the aim here? What is Nestl\u00e9 trying to get from  this? New KitKaters? YouTube is \u201cstill\u201d the reference to video post out there,  yes. And that alone is the very reason why generation X, Millennial and even Baby  Boomers, are all very much aware of it, while also are no strangers to this  Nestl\u00e9 brand either. I fail to see the strength, there is no punch here.<\/p>\n<p>On YouTube brand side, the reach breaks me, ok the name  looks cool on a known chocolate bar but\u2026 beyond brand awareness and what I\u2019ve  pointed above, tastes like a nice ride, no more, or perhaps lessens the brand  to an intended everyday tech snack. A possible strength\u2026 to be as easy to post  a video, as it is to bite a stripe of KitKat?<\/p>\n<p>I certainly don\u2019t want to be taken as harsh, it is just that  we all have seen t-shirts using this same \u201cformula\u201d with brands like Coca-Cola,  Ford, 7Up, Ferrari, etc.<br \/>\nThis tastes better, I grant that, although Rowntree\u2019s days are still better  remembered, somehow that chocolate was something else, sorry Nestl\u00e9. Could be  because of RSA chocolate.<\/p>\n<p align=\"center\"><a href=\"https:\/\/dk.linkedin.com\/pub\/henk-c-meerhof\/30\/8a1\/aba\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg\" alt=\"Henk C. Meerhof\" title=\"Henk C. Meerhof\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Our first panelist was Henk C. Meerhof, specialist in visual communication and independent designer. He has an eye for design and has been in the business for a decade.<\/p>\n<p>\u2018As  first impressions are the only once we remember, I would not have removed the  original KitKat from the logo on the form of the package. I think a stronger  relation between the Nestl\u00e9 product KitKat and Google\u2019s YouTube could have been  made by adding &#8216;YouTube break&#8217; as &#8216;print over&#8217; on the KitKat logo. It would  have had more relation with the original pay off &#8216;have a break, have a KitKat&#8217;<\/p>\n<p>Things  as &#8216;Have a YouTube-break, look at KitKat&#8217; slogans could point the audience  towards special promotion videos on YouTube about KitKat.<\/p>\n<p>I don&#8217;t have any experience  with cross branding, as all low level idea&#8217;s the last marketing team I worked  with where not approved by CEO&#8217;s. I&#8217;m interested in some data about cross  branding though.<br \/>\nWithout a doubt world heavy weights like Nestl\u00e9 and Google can pull things like this off, what about  smaller brands\/companies and non-profits or even profit with non-profit.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Nestl%C3%A9+and+Google+can+pull+things+like+this+off%2C+what+about+smaller+brands%2Fcompanies+and+non-profits+or+even+profit+with+non-profit.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank'>Nestl\u00e9 and Google can pull things like this off, what about smaller brands\/companies and non-profits or even profit with non-profit.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Nestl%C3%A9+and+Google+can+pull+things+like+this+off%2C+what+about+smaller+brands%2Fcompanies+and+non-profits+or+even+profit+with+non-profit.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>&#8216;Take a brake, share your  KitKat?&#8217;<\/p>\n<p align=\"center\"><a href=\"https:\/\/au.linkedin.com\/in\/eileenwu\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu.jpg\" alt=\"Eileen Wu\" title=\"Eileen Wu\" class=\"alignnone wp-image-4051\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Even Eileen Wu, Technical Solutions Consultant, had a lot to say about the Yutube-KitKat Co-branding attempt and how it affected her as a consumer.<\/p>\n<p>Cross-branding  between KitKat and YouTube is a really interesting challenge! My initial  reaction to this design was negative, to be honest. However, this is a tough  pairing. The two brands come from completely different industries so it\u2019s  really hard to find some kind of connection. As a result, I\u2019m just left  scratching my head. I\u2019m not sure how I would react if I saw this in a store.  Maybe if they tried a blend of YouTube and KitKat branding, it might have a  different effect. Another idea would be to use the KitKat name in the YouTube  logo instead, since people will be looking for a KitKat \u2013 not a \u2018YouTube\u2019. I\u2019m  guessing they took the \u2018use the same font\u2019 approach instead of something more  elaborate because they are banking on the KitKat branding being strong enough  to overcome the difference in text. At the end of the day, the number of sales  will determine the effect of this design. It definitely will make shoppers look twice!<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=It+definitely+will+make+shoppers+look+twice%21&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank'>It definitely will make shoppers look twice!<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=It+definitely+will+make+shoppers+look+twice%21&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/www.linkedin.com\/in\/designfacet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Sean-B.jpg\" alt=\"Sean B. Jamshidi\" title=\"Sean B. Jamshidi\" class=\"alignnone wp-image-4052\" width=\"700\" height=\"\"><\/a><\/p>\n<p>Next up we have Sean B. Jamshidi, Founder and Creative Director at DesignFacet, on why the co-branding attempt by Nestle and Google fails to evoke a deeper meaningful response:<\/p>\n<p>\u2018It&#8217;s all a useless promotional dance that is not well  thought-out. It has nothing to do with sales or brand recognition. I seriously don&#8217;t think that my  break time activities depends on eating a KitKat and watching YouTube Break on  my mobile. This I only found out from watching a video, prior to that I  had no clue what the packaging meant.\u2019<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=I+seriously+don%27t+think+that+my+break+time+activities+depends+on+eating+a+KitKat+and+watching+YouTube+Break+on+my+mobile.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank'>I seriously don&#8217;t think that my break time activities depends on eating a KitKat and watching YouTube Break on my mobile.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=I+seriously+don%27t+think+that+my+break+time+activities+depends+on+eating+a+KitKat+and+watching+YouTube+Break+on+my+mobile.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>The company that lost out in the advertising department is  Google, because Nestle did not use the popular YouTube logo. If this branding  is the result of thousands spend marketing both companies then I will politely  take the chocolate and toss out the wrapping in the trash bin without giving  this a second thought.\u201d<\/p>\n<h2>So, What\u2019s Your Take?<\/h2>\n<p>Some of the design and marketing folks think that the Nestle  + Google\u2019s recent effort lacks the zing that their previous collaboration did. Its  making people scratch their heads, with some hailing this as a means for the  consumer to ponder over the brand name. Some are calling the co-branded effort  a confused hodge-podge of mistaken priorities.<\/p>\n<p>No matter what anyone thinks, one thing is for sure.  Co-branding demands some serious thought, when it comes to aligning the aims  and appeal of the brand in order to attract the newer generations. The debate  on this matter will carry on as big brands turn to co-branding as a means to  revitalize their businesses.<\/p>\n<style>\n.tm-click-to-tweet .tm-ctt-text a{color:#bf174a !important;}<br \/>\n.tm-click-to-tweet a.tm-ctt-btn{ color:#bf174a !important;}<br \/>\n.tm-click-to-tweet{ margin-bottom:10px !important;}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our Creative Branding series of posts \u2013 your one-stop portal for all the latest happenings in the design world and what they mean for the industry as a whole. Where marketing and designing come together. It\u2019s a place &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-4043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The YouTube-KitKat Collab Ruckus | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"KitKat now goes by the name \u2018YouTube Break\u2019! Is the end result of the Youtube-kitkat collaboration between Nestle and Google, a stroke of genius?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The YouTube-KitKat Collab Ruckus | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"KitKat now goes by the name \u2018YouTube Break\u2019! Is the end result of the Youtube-kitkat collaboration between Nestle and Google, a stroke of genius?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-22T11:06:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T13:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The YouTube-KitKat Collab Ruckus | DesignMantic: The Design Shop","description":"KitKat now goes by the name \u2018YouTube Break\u2019! Is the end result of the Youtube-kitkat collaboration between Nestle and Google, a stroke of genius?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/","og_locale":"en_US","og_type":"article","og_title":"The YouTube-KitKat Collab Ruckus | DesignMantic: The Design Shop","og_description":"KitKat now goes by the name \u2018YouTube Break\u2019! Is the end result of the Youtube-kitkat collaboration between Nestle and Google, a stroke of genius?","og_url":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/","og_site_name":"DesignMantic","article_publisher":"https:\/\/www.facebook.com\/DesignMantic","article_published_time":"2015-05-22T11:06:10+00:00","article_modified_time":"2023-09-08T13:42:39+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg","type":"image\/jpeg"}],"author":"Evan Brown","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/EvanBrownDM","twitter_site":"@designmantic","twitter_misc":{"Written by":"Evan Brown","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#article","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/"},"author":{"name":"Evan Brown","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0"},"headline":"Is the YouTube-KitKat Collab Breaking the Internet?","datePublished":"2015-05-22T11:06:10+00:00","dateModified":"2023-09-08T13:42:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/"},"wordCount":1566,"commentCount":0,"publisher":{"@id":"https:\/\/www.designmantic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg","articleSection":["Creative Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/","url":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/","name":"The YouTube-KitKat Collab Ruckus | DesignMantic: The Design Shop","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#primaryimage"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg","datePublished":"2015-05-22T11:06:10+00:00","dateModified":"2023-09-08T13:42:39+00:00","description":"KitKat now goes by the name \u2018YouTube Break\u2019! Is the end result of the Youtube-kitkat collaboration between Nestle and Google, a stroke of genius?","breadcrumb":{"@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#primaryimage","url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg","contentUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/CreativeBranding.jpg","width":800,"height":500,"caption":"Creative Branding"},{"@type":"BreadcrumbList","@id":"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Creative Branding","item":"https:\/\/www.designmantic.com\/blog\/category\/creative-branding\/"},{"@type":"ListItem","position":2,"name":"Is the YouTube-KitKat Collab Breaking the Internet?"}]},{"@type":"WebSite","@id":"https:\/\/www.designmantic.com\/blog\/#website","url":"https:\/\/www.designmantic.com\/blog\/","name":"DesignMantic","description":"","publisher":{"@id":"https:\/\/www.designmantic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.designmantic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.designmantic.com\/blog\/#organization","name":"DesignMantic","url":"https:\/\/www.designmantic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2020\/08\/DesignMantic-Logo.png","contentUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2020\/08\/DesignMantic-Logo.png","width":300,"height":58,"caption":"DesignMantic"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DesignMantic","https:\/\/x.com\/designmantic"]},{"@type":"Person","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0","name":"Evan Brown","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f661793780701b84d700350db08494bbbc69f4a5a52f3d53abb33f6190085f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f661793780701b84d700350db08494bbbc69f4a5a52f3d53abb33f6190085f8?s=96&d=mm&r=g","caption":"Evan Brown"},"description":"Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/EvanBrownDM"],"url":"https:\/\/www.designmantic.com\/blog\/author\/evan-brown\/"}]}},"_links":{"self":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/4043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/comments?post=4043"}],"version-history":[{"count":25,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/4043\/revisions"}],"predecessor-version":[{"id":22204,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/4043\/revisions\/22204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media\/4146"}],"wp:attachment":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media?parent=4043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/categories?post=4043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/tags?post=4043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}