{"id":4190,"date":"2015-06-05T12:43:46","date_gmt":"2015-06-05T12:43:46","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=4190"},"modified":"2023-11-02T07:15:58","modified_gmt":"2023-11-02T07:15:58","slug":"ruckus-over-the-tennessee-state-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/","title":{"rendered":"The Ruckus over the \u2018new\u2019 Tennessee State Logo"},"content":{"rendered":"<p>Welcome to another episode of our Creative Branding series  of posts where we get the experts to opine, chime in, critique and discuss  everything from design faux passes to wow-inducing design techniques.  Previously, we analyzed the <a href=\"https:\/\/www.designmantic.com\/blog\/youtube-kitkat-collab-breaking-the-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YouTube-KitKat  collaboration making news<\/strong><\/a> over the internet and how that went down with the  design folks and ordinary consumers alike. Today we\u2019ll look at something new,  something fresh and something controversial that deserves some intense scrutiny  from the design industry leaders.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=ruckus-over-the-tennessee-state-logo&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Make Your Logo Now<\/a><\/div>\n<p>So, let\u2019s get this show on the road with today\u2019s question.<\/p>\n<h2>Does the Tennessee State Logo seem worth it for the price it was designed for?<\/h2>\n<p>What is a client thinking when he hands over an incredulous  $46,000 to a designer? He expects something like the McDonald\u2019s golden arches  design or the Nike logo; both poster boys for long-lasting and memorable brands.  &nbsp;That\u2019s what you\u2019d want if you forked  over nearly $50k of taxpayer\u2019s money to highlight your State, isn\u2019t it?<\/p>\n<p>Recently the state of Tennessee did exactly that. And the  results?<\/p>\n<p>Take a look at it for yourself here:<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/Tennessee-State-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/Tennessee-State-Logo.jpg\" alt=\"Tennessee State Logo\" title=\"Tennessee State Logo\" class=\"alignnone wp-image-4191\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/Tennessee-State-Logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/Tennessee-State-Logo-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/Tennessee-State-Logo-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p align=\"center\"><strong>This really doesn\u2019t belong in a Before and After magazine.<\/strong><\/p>\n<p>We thought we might be missing something, so we gathered  some panelists for the purpose. Our 4 panelists scrutinized the Tennessee State  logo and offered their professional insights over this hot-button topic.<\/p>\n<div style=\"background:#fff; padding:10px; margin-bottom:10px;\">We have 4 panelists, who will be looking at the issue of co-branding and how it has affected them as a professional and as a casual observer. Here are they:<\/p>\n<ul style=\"margin-left:30px;\">\n<li><span style=\"color:#bf174a\"><strong>Jo\u00e3o Garz\u00f3n de Albuquerque<\/strong><\/span>, Founder &amp; CEO at <a href=\"http:\/\/www.workaboutdesign.net\/en\/home.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><strong>Workaboutdesign<\/strong><\/a>, always looks for the deeper meaning behind design.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Henk C. Meerhof<\/strong><\/span>, specialist in visual communication and independent designer. He has an eye for design and has been in the business for a decade.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Eileen Wu<\/strong><\/span>, Technical Solutions Consultant, takes a look at things from a matter-of-fact point of view.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Sean B. Jamshidi<\/strong><\/span>, Founder and Creative Director at <a href=\"http:\/\/www.designfacet.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>DesignFacet<\/strong><\/a>, deconstructs the co-branding phenomenon with a design, marketing and aesthetical standpoint.<\/li>\n<\/ul>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/pt.linkedin.com\/in\/joaogarzonalbuquerque\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg\" alt=\"Jo\u00e3o Garz\u00f3n\" title=\"Jo\u00e3o Garz\u00f3n\" class=\"alignnone wp-image-4049\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Mr. Albuquerque had a lot to say about  how people generally regard logo design and how people in professional circles  regard the same craft. He then proceeded to give his thoughts on the TB logo  itself with the eye of an experienced designer.<\/p>\n<p>The  \u201ca fifth-grader could easily produce\u201d quote, shouldn\u2019t be the measure of the  task or of the result. I surely don\u2019t think that the capacity to technically do  something is how we are to evaluate logo design and there are many successful  logotypes out there to prove that. The recent GAP soap opera around the restyling  and drop of the new for the old, shows exactly that. A quick look at the  forever known GAP logo, and you could almost say the same, \u201ca fifth-grader  could easily produce\u201d that\u2026 or not. The doubt is just between, could have done,  have though, or more, how long would have taken it.<\/p>\n<p>This  said, we can move on to evaluate the TN logo for its own qualities, or\u2026 not.  Because even that is subjective, since we are not provided with the original  briefing or process that ended with what we have to look at.&nbsp;Ok, enough  going around the bush, you might say, just say it for what you see. This is  everybody\u2019s position when expressing thoughts on such a subject, the difference  will just be concerning the experience, trained eyes and aesthetics  sense.&nbsp;With that in mind, I say poor design, indeed, the challenge was not  won, if I may say, the result looks old, gone and without any sense of today  and for the future. TN, ok it reads Tennessee to any US citizen and it stops  there. It is probably a waste of opportunity. Ah, not to go without mention  there\u2019s the raised price issue. Sorry not an issue, good or bad has nothing to  do with value or quality. Thumbs down for sure.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=The+%E2%80%9Ca+fifth-grader+could+easily+produce%E2%80%9D+quote%2C+shouldn%E2%80%99t+be+the+measure+of+the+task+or+of+the+result.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank'>The \u201ca fifth-grader could easily produce\u201d quote, shouldn\u2019t be the measure of the task or of the result.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=The+%E2%80%9Ca+fifth-grader+could+easily+produce%E2%80%9D+quote%2C+shouldn%E2%80%99t+be+the+measure+of+the+task+or+of+the+result.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/dk.linkedin.com\/pub\/henk-c-meerhof\/30\/8a1\/aba\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg\" alt=\"Henk C. Meerhof\" title=\"Henk C. Meerhof\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Mr.  Meerhof goes about the TN logo issue with his trademark humor that\u2019s carefully  interspersed with crucial design lessons for old and new designers alike.<\/p>\n<p>The  article about the YouTube-KitKat collaboration has hardly hit the screens, when  I receive the next panel topic from Evan. The Tennessee State Logo need our  attention. So I\u2019m prepared, dressed up in fancy jeans, cowboy jacket and blue  suede shoes. Nothing can happen to me now, I thought&#8230;<\/p>\n<p>Then I saw the Tenessee State logo.<\/p>\n<p>Boy,  was I wrong! There was nothing else to do than to re-dress for this occasion,  so I changed into my Dutch wooden clogs, put a tulip in my hand and take  position next to a windmill on a dyke.<\/p>\n<p>Yes  I\u2019m from the Netherlands, famous for its Dutch Design that has influenced  visual communication between government and citizens from the late 1950s. Today  I live in another famous design country, Denmark. So what do I, as a European,  know about Tennessee? Is it as boring as a red square with a blue bar  underneath it? Two letters TN in a not so inspiring typeface, what is this  state trying to tell me? That it loves Adobe app-icons? I could not believe my  eyes!<\/p>\n<p>If  I had submitted Danish license plates, I would have had a better design.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=If+I+had+submitted+Danish+license+plates%2C+I+would+have+had+a+better+design.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank'>If I had submitted Danish license plates, I would have had a better design.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=If+I+had+submitted+Danish+license+plates%2C+I+would+have+had+a+better+design.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/DK-common-license-plate.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/DK-common-license-plate.png\" alt=\"DK common license plate\" title=\"DK common license plate\" class=\"alignnone wp-image-4192\" width=\"500\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/DK-common-license-plate.png 500w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/DK-common-license-plate-300x68.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\nImage Source: Wikimedia<\/p>\n<p align=\"center\"><strong>License Plates in Denmark are better than that<\/strong><\/p>\n<p>Wait!  Before you fall off your chair from amazement or from laughing. I did only get  this one logo. No briefing, no history about how it came to be, no extra  information about demands for using the logo. So I\u2019m only shooting at the logo  presented to me.<\/p>\n<p>Curious  as designers are I fired up my computer to ask Wikipedia to inform me.<\/p>\n<p>Tennessee  is 2.5 times bigger than European Denmark or the Netherlands. The list of state  symbols contains 23 sources of inspiration and a rich history. Unlike Denmark  and the Netherlands, Tennessee doesn\u2019t need royalty to hold its banner or  deliver a coat of arms. The tree starred flag is witness to more creativity  than the new design shows. Also I would have asked for more, if my motto was  \u2018Agriculture and Commerce\u2019. Then I had a look at the stately logos of the  countries I know best &#8230; typical here you find nothing to be excited about  either. Denmark uses its crown as logo for its ministries and the Netherlands  the state coat of arms. Stylish, yes. Creative and exciting, not really, but  still more interesting than those sad two letters on a red square.<\/p>\n<p align=\"center\"><strong>State Coat of Arms courtesy of the Netherlands Gov.<\/strong><\/p>\n<p align=\"center\"><a href=\"https:\/\/au.linkedin.com\/in\/eileenwu\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu.jpg\" alt=\"Eileen Wu\" title=\"Eileen Wu\" class=\"alignnone wp-image-4051\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Eileen-Wu-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>All beauty is subjective. And Eileen Wu certainly seems to  think that a lot of thought was given to the design here. Eileen does have a  lot of important points that are worth going through as to what constitutes a logo  design.<\/p>\n<p>I&#8217;m going to buck the trend here and say that I like this  logo. It\u2019s clean, professional and authoritative without being overbearing; the  kind of feeling you would want to convey as a government organization.<\/p>\n<p>After just a little bit of digging, it was obvious that the  agency took their cues from the many disparate logos and transformed them into  the one design, appropriate for all the different departments. Yes, it&#8217;s  simple, but to say that a 12 year old could do it? That\u2019s harsh. Too often we  see design downgraded to something anyone can do. What people neglect to  consider is the thought behind the design, the number of ideas generated and  discarded, the purpose of the redesign. Simple is actually really hard. Simple  is what many logo designers strive for. After all, it\u2019s the simple logos that  are the easiest to recall.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=+It%E2%80%99s+clean%2C+professional+and+authoritative+without+being+overbearing&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank'> It\u2019s clean, professional and authoritative without being overbearing<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=+It%E2%80%99s+clean%2C+professional+and+authoritative+without+being+overbearing&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/www.linkedin.com\/in\/designfacet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Sean-B.jpg\" alt=\"Sean B. Jamshidi\" title=\"Sean B. Jamshidi\" class=\"alignnone wp-image-4052\" width=\"700\" height=\"\"><\/a><\/p>\n<p>Our last panelist, Sean, certainly felt that design is about  the visual AND the marketing element both. Here\u2019s what he had to say about the  TN logo\u2019s success and its failure.<\/p>\n<p>&#8220;Slap on blue, red and white and your already half way  there to represent the United State of America. But what amazes me is that the  same company that designed this also designed the LP logo which is strikingly  similar. Bottom line is the marketing and how well a logo is exposed that  defines its popularity and success. Take for example the Nike logo. From the  looks of it, this one had heads turned and eyes rolled with a great start. But  I have a feeling that another 46k will be wasted in a years\u2019 time to revise  this logo. Btw logo was 9 months in making.&#8221;<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Bottom+line+is+the+marketing+and+how+well+a+logo+is+exposed+that++defines+its+popularity+and+success&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank'>Bottom line is the marketing and how well a logo is exposed that  defines its popularity and success<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Bottom+line+is+the+marketing+and+how+well+a+logo+is+exposed+that++defines+its+popularity+and+success&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>So, What\u2019s Your Take?<\/h2>\n<p>That concludes another interesting post about Creative  Branding. As you can see, some designers think that it\u2019s not about the money  but rather about how great a logo is in communicating its core elements to a  wider audience. The TN logo design is similar to the NEXT logo, designed by the  legendary Paul Rand for Steve Jobs. He shot down Jobs when the Apple Inc.  founder told him to change it. And, we all know how venerable Jobs himself was  in matters of design. Feel free to give us your insights on the logo here. We&#8217;d love to hear back from you.<\/p>\n<style>\n.tm-click-to-tweet .tm-ctt-text a{color:#bf174a !important;}<br \/>\n.tm-click-to-tweet a.tm-ctt-btn{ color:#bf174a !important;}<br \/>\n.tm-click-to-tweet{ margin-bottom:10px !important;}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of our Creative Branding series of posts where we get the experts to opine, chime in, critique and discuss everything from design faux passes to wow-inducing design techniques. Previously, we analyzed the YouTube-KitKat collaboration making news &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-4190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018New\u2019 Tennessee Logo Gets Flaked | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Tennessee forked over nearly $50k of taxpayer\u2019s money to glean a new logo. Here\u2019s the professional insights of our panelists over their state logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018New\u2019 Tennessee Logo Gets Flaked | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"Tennessee forked over nearly $50k of taxpayer\u2019s money to glean a new logo. Here\u2019s the professional insights of our panelists over their state logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/ruckus-over-the-tennessee-state-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-05T12:43:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T07:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/06\/CreativeBranding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018New\u2019 Tennessee Logo Gets Flaked | DesignMantic: The Design Shop","description":"Tennessee forked over nearly $50k of taxpayer\u2019s money to glean a new logo. 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