{"id":4758,"date":"2015-09-11T10:47:44","date_gmt":"2015-09-11T10:47:44","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=4758"},"modified":"2023-09-08T13:42:03","modified_gmt":"2023-09-08T13:42:03","slug":"google-rebranding-and-new-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/","title":{"rendered":"The Lollapalooza Over Google&#8217;s Rebranding And New Logo!"},"content":{"rendered":"<p>Welcome to another super-interesting debate on Creative  Branding, where we leave no stone unturned when it comes to scrutiny of designs  by brands big and famous. Previously we took a stab at <a href=\"https:\/\/www.designmantic.com\/blog\/coca-cola-logo-less-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Coca-Cola  and its logo-less branding<\/strong><\/a>. Do check it out for some creative and  business-minded responses from some of the industry\u2019s greats.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=google-rebranding-and-new-logo&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Use a Logo Generator<\/a><\/div>\n<p>Do no evil. That has always been the mighty (and debatable)  mantra of Google since its inception in 1999. Over the years, the beloved  search engine of choice has grown by leaps and bounds to become one of the  titans of the tech industry alongside the likes of Apple and Microsoft. Pretty  nifty for a company that was just born at the turn of the millennium.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Google-Old-and-New-Logo.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Google-Old-and-New-Logo.jpg\" alt=\"Google Old and New Logo\" title=\"Google Old and New Logo\" class=\"alignnone wp-image-4762\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Google-Old-and-New-Logo.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Google-Old-and-New-Logo-300x200.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Google-Old-and-New-Logo-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<strong>The Old and the Beautiful?<\/strong><\/p>\n<div style=\"background:#fff; padding:10px; margin-bottom:10px;\">Today our 4 panelists will be taking a look at Google\u2019s  reorganization into Alphabet group of companies as well as its new-spangled  brand logo that marks a cleaner and more hipper Google. Lets see how Google&#8217;s rebranding efforts stand out from a design standpoint.<\/p>\n<ul style=\"margin-left:30px;\">\n<li><span style=\"color:#bf174a\"><strong>Jo\u00e3o Garz\u00f3n de Albuquerque<\/strong><\/span>, Founder &amp; CEO at <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/www.workaboutdesign.net\/en\/home.html\" class=\"broken_link\"><strong>Workaboutdesign<\/strong><\/a>, always looks for the deeper meaning behind design.<\/li>\n<li><span style=\"color:#bf174a\"><strong>Sean B. Jamshidi<\/strong><\/span>, Founder and Creative Director at <a href=\"http:\/\/www.designfacet.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>DesignFacet<\/strong><\/a><\/li>\n<li><span style=\"color:#bf174a\"><strong>Henk C. Meerhof<\/strong><\/span>, specialist in visual communication and independent designer<\/li>\n<li><span style=\"color:#bf174a\"><strong>Geoff Cook<\/strong><\/span>, Co-Partner @ Base Design<\/li>\n<li><span style=\"color:#bf174a\"><strong>Martyn Hayes<\/strong><\/span>, associate creative director at brand design consultancy <strong><a href=\"http:\/\/www.elmwood.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Elmwood<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<p align=\"center\"><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/pt.linkedin.com\/in\/joaogarzonalbuquerque\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-4049\" title=\"Jo\u00e3o Garz\u00f3n\" alt=\"Jo\u00e3o Garz\u00f3n\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Jo\u00e3o-Garz\u00f3n-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Google is, but it is not, now is Alphabet yet some of Google will remain Google and share A will be\u2026 and C\u2026 err messy that\u2019s what it IS. Sorry Google or former Google now Alphabet, anyway please re direct this to whom it may concern. MESSY period.<\/p>\n<p>Don\u2019t want to sound like an old bat, averse to change by concept, I am all but that I have always been for the new and renew by nature, when it clicks, this doesn\u2019t. I deeply cherish Lego\u2019s \u201cclick\u201d ceaselessly made me trust the result.<\/p>\n<p>Yes I know there\u2019s more to it than meets my eye, of course, something probably shares market and investors related, all way beyond my security clearance.<\/p>\n<p>But! Yes, but, brand wise this brand new, new brand, sends the GOOGLE, although not to the bin surely to a bad trip, if it was a horse it had just caught a big limp I would say. It\u2019s somehow Prince some years back when the artist formerly known as Prince was born. But Prince is an artist and that comes with the territory.<\/p>\n<p>Does the Alphabet name makes sense? I won\u2019t even get to that, the fact is you are not to trash or confuse the brand message by concept. There\u2019s probably a reason why companies buy established brands sometimes even overlapping their market and products.<\/p>\n<p>Again, if it must be done and my gut believes in so and not in a caprice nor impulse, although I\u2019ve also been proved wrong, they should not have made news of it. For the good of the Google brand the Alphabet should have been written just and only in business papers, not at loud.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor.jpg\" alt=\"Converse Chuck Taylor\" title=\"Converse Chuck Taylor\" class=\"alignnone wp-image-4803\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor.jpg 540w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor-300x300.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Converse-Chuck-Taylor-50x50.jpg 50w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><br \/>\nImage Source: <a href=\"https:\/\/www.converse.com.ar\/the-chuck-taylor-all-star-ii\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">converse.com<\/a><\/p>\n<p>It\u2019s a Converse Chuck Taylor by\u2026 Nike yet no big fuss the thing is about the new Chucks.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=There%E2%80%99s+probably+a+reason+why+companies+buy+established+brands+sometimes+even+overlapping+their+market+and+products.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank'>There\u2019s probably a reason why companies buy established brands sometimes even overlapping their market and products.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=There%E2%80%99s+probably+a+reason+why+companies+buy+established+brands+sometimes+even+overlapping+their+market+and+products.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/www.linkedin.com\/in\/designfacet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Sean-B.jpg\" alt=\"Sean B. Jamshidi\" title=\"Sean B. Jamshidi\" class=\"alignnone wp-image-4052\" width=\"700\" height=\"\"><\/a><\/p>\n<p>It is not hard to see where Google is heading with this evil  idea. Branding each  individual service with a new name is appealing and to their advantage for  disguising their world dominance. Marketing each business even if it  fails also does not tarnish the image that original Google brand symbolizes.  The name Alphabet makes no sense other than Google trying to brand all their  services from A-Z. Get used to the idea of Big Brother Watching You. Google is  slowly taking over the world and everything will be controlled by them. Privacy  and private information will be stripped away from societies regardless of  boarders and cultures. Small and medium size businesses will be gobbled up by  A-Z and its parent company Google. Only a few will remain. Luckily this will  not happen in our life time and surely not right-away but they are setting the  grounds for a takeover. Human greed is more dangerous than the possibility of  an Alien life attacking us.<\/p>\n<div style=\"margin-top:30px;margin-bottom:30px;\" align=\"center\"><a class=\"cta-button\" href=\"https:\/\/www.designmantic.com\/logos\/search\" target=\"_blank\" rel=\"noopener noreferrer\">Rebrand Your Logo Today!<\/a><\/div>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Branding+each+individual+service+with+a+new+name+is+appealing+and+to+their+advantage+for+disguising+their+world+dominance&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank'>Branding each individual service with a new name is appealing and to their advantage for disguising their world dominance<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Branding+each+individual+service+with+a+new+name+is+appealing+and+to+their+advantage+for+disguising+their+world+dominance&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/dk.linkedin.com\/pub\/henk-c-meerhof\/30\/8a1\/aba\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg\" alt=\"Henk C. Meerhof\" title=\"Henk C. Meerhof\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof.jpg 700w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-300x47.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/05\/Henk-C.-Meerhof-500x79.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The  only thing that has changed using the &#8216;new&#8217; Google is that its logo is getting  back to more educative roots. I don&#8217;t know about how education of written  language in early life is conducted in the USA. In general, one will choose a  typeface that has as little ornamentation as possible. So I expect to find  classics like Gill sans and Futura or modern offspring of those.<\/p>\n<p>Maybe  Mr Page is right, or maybe he is wrong in saying<br \/>\n\u201cGoogle is not a conventional company. We do not intend to become one\u201d.<\/p>\n<p>One  statement is clear though G is for Google, so that is a big relief. It would be  so much different when Alphabet was saying M is for Google. Because we all know  M, M is for James Bond of course.<\/p>\n<p>So  everything has changed and nothing has changed, Google will be the old Google,  and people looking for the commercial ventures gathered under the name Alphabet  will just Google, Alphabet.<br \/>\nNot quite, did you try it too? It will lead you to something, but not Mr Page&#8217;s  Alphabet. That one is filed under abc.xyz, are you still with me? Because I  can&#8217;t find the logic.<\/p>\n<p>The  answer could be found in Wikipedia, as there is a decent definition of what an  alphabet is. Mr Page and all his Googlers must have missed this. It says, one  of the main characteristics of an alphabet is the order it creates to make  sense of filing and finding things.<\/p>\n<p>The  only explanation I can think of is that Google used an alternative order  instead of alphabetic, something in line with an alcoholic order.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Dutch-reading-board-1931.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Dutch-reading-board-1931.jpg\" alt=\"Dutch reading board 1931\" title=\"Dutch reading board 1931\" class=\"alignnone wp-image-4760\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Dutch-reading-board-1931.jpg 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Dutch-reading-board-1931-300x218.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Dutch-reading-board-1931-413x300.jpg 413w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><br \/>\nImage Source: <a href=\"https:\/\/assets.catawiki.nl\/assets\/2015\/5\/28\/3\/1\/3\/313feee6-053c-11e5-9757-764774005056.jpg\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">catawiki.nl<\/a><\/p>\n<p>&#8216;I  not understand, I not English&#8217;, and also I am from that time where we still  learned letter shapes and sounds with our reading board. The new generation,  learn reading in a book (let), was indicating the end of that era already. It  seems we are entering the next era, is there sense after the book? Do social  media have something to do with being social at all? Google could find out, but  does it?<\/p>\n<p>Would  a trend setting company like Alphabet Inc. not go for a new alphabet? The new  alphabet could have been a challenge for a change.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967.jpg\" alt=\"New Alphabet by Wim Crouwel 1967\" title=\"\" class=\"alignnone wp-image-4761\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967.jpg 1000w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967-150x150.jpg 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967-297x300.jpg 297w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/New-Alphabet-by-Wim-Crouwel-1967-50x50.jpg 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><br \/>\nImage Source: <a href=\"http:\/\/www.eyemagazine.com\/feature\/article\/modern-method\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">EyeMagazine.com<\/a><\/p>\n<p>No,  instead of going boldly where no one gone before, Alphabet Inc. uses Google  Maps to find the safest way home. We could say an investor\u2019s abcxyz  saving 20 letters for a better ROI, including the G for Google.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=No%2C+instead+of+going+boldly+where+no+one+gone+before%2C+Alphabet+Inc.+uses+Google+Maps+to+find+the+safest+way+home.+&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank'>No, instead of going boldly where no one gone before, Alphabet Inc. uses Google Maps to find the safest way home. <\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=No%2C+instead+of+going+boldly+where+no+one+gone+before%2C+Alphabet+Inc.+uses+Google+Maps+to+find+the+safest+way+home.+&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/www.linkedin.com\/pub\/geoff-cook\/4\/780\/b58\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Geoff-Cook.jpg\" alt=\"Geoff Cook\" title=\"Geoff Cook\" class=\"alignnone wp-image-4052\" width=\"700\" height=\"\"><\/a><\/p>\n<p>What is clear is that the new identity is not about a logo  but rather a smart system\u2013a visual language\u2013that enables us, the users, to  connect the dots across the Google ecosystem. With the advent of Alphabet and  the promotion of Sundar to CEO, Google now stands for product, and the new  visual language will make for a more seamless experience from desktop to  mobile.<\/p>\n<p>What is fascinating is the way in which Google launched the  new identity. Every move was coherent with the Google&#8217;s personality, with equal  parts simplicity &amp; clarity (through their rational explanation on their  initial blog post) and color &amp; humor (the erasing of the old logo on the  search site). Their actions are in keeping with the brand and moreover,  consistent with the way people converse in the digital and social space. These  actions, as opposed to a more &#8220;corporate announcement,&#8221; will help  Google to have the identity be more readily adopted by the public.<\/p>\n<p>Most of all, the evolution of the identity signifies that  Google embraces change. Design at its core is about function, and with this purposeful  identity system, Google is putting a stake in the ground that they are about  design first, a mindset that will reinforce the brand and position them well in  the years to come.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=What+is+fascinating+is+the+way+in+which+Google+launched+the+new+identity.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank'>What is fascinating is the way in which Google launched the new identity.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=What+is+fascinating+is+the+way+in+which+Google+launched+the+new+identity.&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/uk.linkedin.com\/pub\/martyn-hayes\/11\/b67\/227\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/09\/Martyn-Hayes.jpg\" alt=\"Martyn Hayes\" title=\"Martyn Hayes\" class=\"alignnone wp-image-4051\" width=\"700\" height=\"\"><\/a><\/p>\n<p>It&#8217;s a simpler more grown up mark that works well on all  platforms. It seemed  inevitable that Google would follow the likes of Microsoft in evolving to a  modern sleek brand mark, with lovely animated transitions.<\/p>\n<p>However I can\u2019t help feeling a little sad that the  quirkiness of the old mark has been lost and replaced by, dare I say it,  blandness.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=It+seemed+inevitable+that+Google+would+follow+the+likes+of+Microsoft+in+evolving+to+a+modern+sleek+brand+mark&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank'>It seemed inevitable that Google would follow the likes of Microsoft in evolving to a modern sleek brand mark<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=It+seemed+inevitable+that+Google+would+follow+the+likes+of+Microsoft+in+evolving+to+a+modern+sleek+brand+mark&#038;via=DesignMantic&#038;related=DesignMantic&#038;url=https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>In with the New, Out with the Old? How does it all stack up?<\/h2>\n<p>Technical folks tell us that Google\u2019s new logo occupies just 300 bytes of memory to render, a smashing achievement for compression. Design wise the new logo looks cleaner and bolder than ever, making Google\u2019s reorganization into the Alphabet group of companies a lot more seamless and appropriate. There\u2019s a lot of debate going on still about the logo redesign, since Google is to the internet what Starbucks is to coffee lovers everywhere. Chime in about what you think of the new direction by the house that Page and Brin built.<\/p>\n<style>\n.tm-click-to-tweet .tm-ctt-text a{color:#bf174a !important;}<br \/>\n.tm-click-to-tweet a.tm-ctt-btn{ color:#bf174a !important;}<br \/>\n.tm-click-to-tweet{ margin-bottom:10px !important;}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another super-interesting debate on Creative Branding, where we leave no stone unturned when it comes to scrutiny of designs by brands big and famous. Previously we took a stab at Coca-Cola and its logo-less branding. Do check it &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-4758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lollapalooza Over Google&#039;s Rebranding - DesignMantic<\/title>\n<meta name=\"description\" content=\"In the light of Google&#039;s rebranding foray, both the old and new logo go under the scrutiny of our panelists on this episode of Creative Branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/google-rebranding-and-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lollapalooza Over Google&#039;s Rebranding - 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