{"id":4872,"date":"2015-09-29T13:08:21","date_gmt":"2015-09-29T13:08:21","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=4872"},"modified":"2023-11-01T09:41:34","modified_gmt":"2023-11-01T09:41:34","slug":"geometry-of-logo-design","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/geometry-of-logo-design\/","title":{"rendered":"The Geometry Of Logo Design \u2013 Once Upon A Shape"},"content":{"rendered":"

What do you see when you see a square? A circle? A cross? Do the corners of a square affect you the same ways as the jagged edges of a triangle? In addition to the other golden rules of designing memorable logos<\/a>, shapes have an important role to play in effective logo designing as well. Designers know that each shape communicates a different message to audiences. They also know that shapes do more than ensure perfect symmetry and balance in designs<\/a> \u2013 they tell stories.<\/p>\n

Make Your Logo Now<\/a><\/div>\n

How Geometry Works in Logo Design?<\/h2>\n

According to Su Matthews Hale, senior partner at design firm Lippincott, \u201cA company\u2019s logo is shorthand, a visual clue that tells a story of the brand\u2019s culture, behavior and values.\u201d In this way, a combination of shapes can project corporate visions better than any marketing material.<\/p>\n

\"Geometry<\/a><\/p>\n

However, using different shapes to design a logo that only has seconds to tell its story can sometimes be the most challenging aspect of branding. How effective these \u2018stories\u2019 are depends on how creatively brands use geometrical shapes in logo design – something that they can only do if they know how the mind associates itself with these shapes.<\/p>\n

What roles do different geometric shapes really play in branding? In this post we will discuss how geometric shapes affect logo design and their impact on brand storytelling.<\/p>\n

1. How To Use Circle in Logo Design?<\/h2>\n

When circle<\/a> is used in logo design, it projects:<\/p>\n