We take a look at 7 awesome and 7 not-so-awesome business logos<\/a> created by the captains of the advertising agencies for their own promotion, taking a gander at why they succeed and why they don\u2019t. After all, their own logo design speaks volumes about their portfolio and values, serving as a litmus test of their own relevancy in the advertising industry.<\/p>\n Here be dragons of the advertising world that sit atop majestically.<\/p>\n Why it works: The \u2018GREY\u2019 logo design beckons the observer to admire its confidence and simplicity with all-bold typeface. The ad agency\u2019s design seems self-assured, and that makes their clients feel like they\u2019re in good hands.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it works: Another unassuming logo that only relies on typography to convey its simple philosophy to branding, the SimplyZesty logo succeeds at a conscious level to endear clients to them.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it works: The logo for 360i seems simple and sleek at the same time, speaking to its forward-thinking approach to advertising and branding.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n \n Why it works: Ever seen a starburst? We neither! But even the name gives away the splendor-ific emotions that brand elicits<\/strong><\/a> from the people. This same principle of greatness is weaved into the Starcom Mediavest logo design, with its multicolored trippiness making a statement about the ad agency\u2019s creative acumen and experience.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it works: Maybe life is about framing things differently. Like viewing things from a proper perspective. The Weber Shandwick logo attempts to do just that, going with the choice of a vintage frame icon in its logo design.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it works: The proof of the pudding is in its taste. For advertising agencies like Isobar, their typeface-centric logo design speak a lot louder than a flashy and busy logo design ever would.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it works: You see those book covers with nothing much than a bold title? Turns out they work fabulously well as advertising agency logos as well like Big Spaceship\u2019s design.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n And here be agencies that could\u2019ve handled things a lot better than their current fare.<\/p>\n Why it doesn\u2019t work: The 5 in Droga leaves many a scratching head. There\u2019s no way it looks like a \u2018g\u2019 any way you look at it.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it doesn\u2019t work: Is this supposed to be an advertising agency or a farm\/slaughterhouse\/food company? So much confusion abounds when viewing this logo. Could be much better.<\/p>\n Why it doesn\u2019t work: One would\u2019ve expected the logo for \u2018Naked Europe\u2019 to be pedestrian and minimal to the extreme. An isometric \u2018N\u2019 would work so much better for a advertising brand, save for this one.<\/p>\n Social Media Link:<\/strong> Twitter<\/a><\/p>\n Why it doesn\u2019t work : The choice of business name<\/strong><\/a> denotes something cool and yet the choice of old-fashioned Victorian-era font is \u2018uncool.\u2019 Lean Mean Fighting Machine\u2019s logo would\u2019ve being so much better if only the font and name matched.<\/p>\n Social Media Link:<\/strong> Twitter<\/a><\/p>\n Why it doesn\u2019t work: They still using that Photoshop \u2018Inner Shadow\u2019 effect in 2015? The Omobono logo certainly seems to follow this out-of-favor effect for their brand. This could\u2019ve been handled better in the right hands but this aint it.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n Why it doesn\u2019t work: There\u2019s too much going on in this logo for it to be easily readable. If only this logo design would\u2019ve ended up at the chopping block instead. It takes more than some squinting to make out the agency\u2019s name.<\/p>\n Why it doesn\u2019t work: An advertising firm with a derivative design that\u2019s a dime a dozen? Orginality matters if you do branding for other people. This is a basic premise that branding agencies are supposed to know for sure.<\/p>\n Social Media Link:<\/strong> Facebook<\/a><\/p>\n The advertising agencies are staffed with some of the most creative people on the planet. Sometimes they get the client brief just right and make magic happen, and sometimes quite the reverse happens. Brands acquire a reputation based on how their values are crystalized in their logo designs. The designs that we looked at above show us how they can get it right and wrong as well. Rome wasn\u2019t built in a day, and the same goes for brands. Evolution is the name of the game. The key is to learn from the right and the wrong choices we make, a process that can benefit greatly if we adopt an 8 steps approach to logo design<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" We see epic fails in our social media feeds. We also see some masterfully put together works to behold. And believe it or not, in the cutthroat world of advertising, both the fails and the ooohs happen with frequency as … Continue reading Logo Done Right – The Wow-Sters And Darlings Of The Advertising World<\/h2>\n
1. Grey<\/h3>\n
![\"Grey\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Grey.jpg\" "\\"Grey\\"")
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\nSource: Grey.com<\/p>\n2. SimplyZesty<\/h3>\n
![\"SimplyZesty\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/SimplyZesty.jpg\" "\\"SimplyZesty\\"")
<\/a>
\nSource: Simplyzesty.com<\/p>\nINFOGRAPHIC: The 10 Commandments of Typography<\/a><\/h3>\n
3. 360i<\/h3>\n
![\"360i\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/360i.jpg\" "\\"360i\\"")
<\/a>
\nSource: 360i.com<\/p>\n4. Starcom Mediavest Group<\/h3>\n
![\"Starcom](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Starcom-Mediavest-Group1.jpg\" "\\"Starcom")
<\/a>
\nSource: Starcomww.com<\/p>\n5. Weber Shandick<\/h3>\n
![\"Weber](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Weber-Shandick.jpg\" "\\"Weber")
<\/a>
\nSource: Webershandwick.com<\/p>\n6. Isobar<\/h3>\n
![\"Isobar\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Isobar.jpg\" "\\"Isobar\\"")
<\/a>
\nSource: Isobar.com<\/p>\n7. Big Spaceship<\/h3>\n
![\"Big](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Big-Spaceship.jpg\" "\\"Big")
<\/a>
\nSource: Bigspaceship.com<\/p>\nLogo Gone Awry \u2013 The Boo-Inducing And Cringe-Worthy Agency Creations<\/h2>\n
1. Droga5<\/h3>\n
![\"Droga5\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Droga5.jpg\" "\\"Droga5\\"")
<\/a>
\nSource: Droga5.com<\/p>\n2. STEAK London<\/h3>\n
![\"STEAK](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/STEAK-London.jpg\" "\\"STEAK")
<\/a>
\nSource: Gsquare.co.uk<\/p>\nRelated: 9 Striking Logo Designs That Speak Volumes About Their Start Ups<\/a><\/h3>\n
3. Naked Europe<\/h3>\n
![\"Naked](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Naked-Europe.jpg\" "\\"Naked")
<\/a>
\nSource: Nakedcomms.com<\/p>\n4. Lean Mean Fighting Machine<\/h3>\n
![\"Lean](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Lean-Mean-Fighting-Machine.jpg\" "\\"Lean")
<\/a>
\nSource: Leanmeanfightingmachine.co.uk<\/p>\n5. Omobono<\/h3>\n
![\"Omobono\"](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Omobono.jpg\" "\\"Omobono\\"")
<\/a>
\nSource: Omobono.com<\/p>\n6. Chopping Block<\/h3>\n
![\"Chopping](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Chopping-Block.jpg\" "\\"Chopping")
<\/a>
\nSource: Thechoppingblock.com<\/p>\nRelated: 5 Logo Design Mistakes To Learn From \u2026<\/a><\/h3>\n
7. Pocket Hercules<\/h3>\n
![\"Pocket](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/10\/Pocket-Hercules.jpg\" "\\"Pocket")
<\/a>
\nSource: Pockethercules.com<\/p>\nBe It A Stumble Or A Home Run, Change Comes For All<\/h2>\n