{"id":5053,"date":"2015-10-16T09:46:51","date_gmt":"2015-10-16T09:46:51","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=5053"},"modified":"2023-09-08T13:41:57","modified_gmt":"2023-09-08T13:41:57","slug":"halloween-campaign-by-burger-king","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/halloween-campaign-by-burger-king\/","title":{"rendered":"A Boo-Tiful Halloween Campaign By Burger King With Chills & Applause"},"content":{"rendered":"

Welcome to the spookiest edition of Creative Branding, where we are going to focus on a deliciously chilly brand campaign today. Previously we talked about Google\u2019s rebranding<\/strong><\/a> and how that change has made the brand more endearing to its overall image as a tech giant.<\/p>\n

\u201cSomething wicked is coming,\u201d the burger chain said on Twitter, with a brief promo video featuring thunder and lightning and a lunar eclipse, with a burger standing in for the moon. That image, coupled with the reveal of their original Whopper dressed up in a black-colored bun, has got social media and burger lovers abuzz.<\/p>\n

Online Logo Design<\/a><\/div>\n

\"Burger<\/a>
\nImage: Burger King<\/p>\n

An intended or unintended side-effect of these burger buns have become the spookiest talk of the town. We are talking about how the food coloring used for the bun has trended the #GreenPoop hashtag on Twitter, ostensibly because of the fact that stools are turning green like Slimer from Ghostbusters.<\/p>\n

Brand win or brand fail? That\u2019s the question we\u2019ve put to our panel today.<\/p>\n

\"Burger<\/a><\/p>\n

We asked people what they thought about this Branding idea from the House of Whoppers. Was the Black Bun Halloween offering from BK a masterstroke or a risky manuevre? Here\u2019s what the people had to say.<\/p>\n

Today our 5 panelists will be taking a look at the Haloween Whopper courtesy of Burger King and how the customized burger is doing with its audience.<\/p>\n