{"id":5247,"date":"2015-11-10T08:03:00","date_gmt":"2015-11-10T08:03:00","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=5247"},"modified":"2024-05-22T06:16:20","modified_gmt":"2024-05-22T06:16:20","slug":"dos-donts-of-wordmark-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/dos-donts-of-wordmark-logos\/","title":{"rendered":"Do&#8217;s and Don&#8217;ts of Wordmark Logos: A Guide for Businesses!"},"content":{"rendered":"<p><em>This content has been reviewed and verified by <a href=\"https:\/\/www.linkedin.com\/in\/zaheer-dodhia-03075aa\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zaheer Dodhia<\/a>, a logo and branding expert.<\/em><\/p>\n<p>A brand\u2019s logo is one of the core elements of its visual identity. It is because of this reason every brand wants to opt for a design that is unique, aesthetically enriched and represent the organization at its best. Symbols, artistic iterations, a product of the organization, <a href=\"https:\/\/www.designmantic.com\/industry\/animal\" target=\"_blank\" rel=\"noopener noreferrer\">animals<\/a>, flowers, motifs and a myriad of other things can be a logo for a brand. One such type of logo includes wordmark logos.<\/p>\n<div style=\"margin-top: 40px; margin-bottom: 40px;\" align=\"center\"><a class=\"cta-button\" href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=dos-donts-of-wordmark-logos&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" rel=\"noopener noreferrer\">Design A Logo<\/a><\/div>\n<h2>What is Wordmark Logo?<\/h2>\n<p>When we talk about designing your wordmark logo, a question pops up in our mind that what actually it is? The answer is simple!<\/p>\n<p>Wordmark (word mark) or logotype are those logos that are made utilizing the alphabetical letters of the business name, product or services. It is the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo. Wordmarks make a perfect and easy logo, especially for small business owners. Because:<\/p>\n<ul style=\"margin-left: 30px;\">\n<li>Wordmark logos are more identifiable.<\/li>\n<li>Wordmark logos make it easier to remember the brand name.<\/li>\n<li>Wordmark logos are simple to use.<\/li>\n<li>Wordmark logos are timeless and need less variation over time.<\/li>\n<li>Wordmark logos that match the domain name you pick make your site\u2019s address more memorable.<\/li>\n<\/ul>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Over-100-wordmark-logos.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-11493\" title=\"Over 100 wordmark logos\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Over-100-wordmark-logos.jpg\" alt=\"Over 100 wordmark logos\" width=\"650\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Over-100-wordmark-logos.jpg 1400w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Over-100-wordmark-logos-86x300.jpg 86w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Over-100-wordmark-logos-768x2688.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<p>While designing logos, it remains the top priority of every brand to employ <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/10-rules-to-memorable-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">golden rules to design memorable logos<\/a>. When it comes to design an impressive wordmark logo, melding typography and embodying illustrative elements call for striking a perfect balance, a flair for design and know-how of technical facets, which can be quite a task for those small business owners who opt for designing their logo without the help of a professional graphic designer.<\/p>\n<p>With a little attention and care, even an immature and small business owners can design a compelling wordmark logo on their own. To let you stay ahead in your design game and make an impressive wordmark logo, we have curated a checklist of some dos and don\u2019ts that will act as a guide in this task. So, note down these <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/ten-commandments-of-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">commandments of logo design<\/a> embrace recommended strategies, imply your individual style, avoid suggested mistakes that designers usually make and design a logo to impress all.<\/p>\n<h2>Dos of Wordmark Logos<\/h2>\n<ul style=\"margin-left: 30px;\">\n<li>Make an ideal pair<\/li>\n<li>Safe bet of uppercase-lowercase<\/li>\n<li>Strokes of color<\/li>\n<\/ul>\n<p>From classy to clever to clich\u00e9 and from simplistic to sophisticated to sober, there are variegated ways to design a logotype\/wordmark logo. However, there a few sure-fire bets that you can make while designing your logotype.<\/p>\n<h3>\u2022 Make An Ideal Pair<\/h3>\n<p>Matches are made in heaven, but alphabetic pairing is done by designers. So, one of the most important rules that you should consider while designing your wordmark is to opt for ideal pairing. When combining two letters from the business\u2019 name to form a logo, make sure that the two letters have a complementary and ideal shape for pairing. A number of letters form a natural pairing and you are in for a treat if you have to design a logo the brand name of which includes these letters. For example, letters \u2018H\u2019 and \u2018K\u2019, \u2018I\u2019 and \u2018R\u2019 and many other pairing have adjacent strokes or complementary shapes to connect and fit just like a pair of glove fits in our hands. In the practical world, the logo of <a href=\"http:\/\/www.cnn.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cable News Network<\/a> (CNN) is the perfect example of a paired wordmark logo in which two \u2018Ns\u2019 are perfectly glided with each other.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/CNN-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5248\" title=\"CNN Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/CNN-Logo.jpg\" alt=\"CNN Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<h3>\u2022 Safe Bet Of Uppercase-Lowercase<\/h3>\n<p>Opting for the uppercase-lowercase option is a no-brainer when it comes to design wordmark logos. An aesthetic amalgamation of uppercase-lowercase letters of business name can carve out an outstanding piece of art. When you design an wordmark logo and doctor any two letters from the <a href=\"https:\/\/www.rontar.com\/free-tools\/business-name-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">company\u2019s name<\/a>, you have enough room to play with color, size and style, where you can bring your own creative spin to make the logo look attractive and unique.<\/p>\n<p>The best example for uppercase-lowercase logo is of Los Angeles based men\u2019s <a href=\"https:\/\/www.designmantic.com\/industry\/fashion\" target=\"_blank\" rel=\"noopener noreferrer\">fashion<\/a> brand <a href=\"https:\/\/www.itemclothingbrand.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Item<\/strong><\/a>. Its logo starts with a lowercase \u2018i\u2019 and continues with uppercase letters. The letter \u2018i\u2019 is a perfect choice to opt for uppercase-lowercase designing because of its dot that simply brings a fun, distinguished yet defined touch to the logo.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Item-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5249\" title=\"Item Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Item-Logo.jpg\" alt=\"Item Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<p>Similarly, the old logo of <a href=\"https:\/\/twitter.com\/Giants\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>New York Giants<\/strong><\/a>, the famous <a href=\"https:\/\/www.designmantic.com\/industry\/sports\" target=\"_blank\" rel=\"noopener noreferrer\">football<\/a> team also reflects a perfect way to entwining an uppercase and a lowercase letter together. The team currently has a logo comprising lowercase only letters, but this old logo is the best iteration of this technique.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/New-York-Giants-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5250\" title=\"New York Giants Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/New-York-Giants-Logo.jpg\" alt=\"New York Giants Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<h3>\u2022 Strokes Of Color<\/h3>\n<p>If you don\u2019t want to take the risk of merging, tweaking and playing around your ligatures, one of the easiest ways to amp up your logo is to add colors in it. Whether you want to bring a wide variety of colors in single letter like \u2018G\u2019 of Google or want to make all the letters in a single color like Pepsi, there are a number of options you can use colors to enliven and beautify your wordmark logo. The option of using colors not only adorns a logo, but it is also one of the ways to show a lot about the company\u2019s image, culture and beliefs. This is why you should touch up on the psychology of colors and <a href=\"https:\/\/www.designmantic.com\/blog\/choose-colors-wisely-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">choose colors wisely for your business<\/a>. A logo designed in bright colors reflects the fun and liveliness of an organization; whereas, using a somber hue in the ligature portray formal and sober face of the brand.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Google-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5251\" title=\"Google Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Google-Logo.jpg\" alt=\"Google Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Pepsi-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5252\" title=\"Pepsi Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Pepsi-Logo.jpg\" alt=\"Pepsi Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<h2>Don\u2019ts of Wordmark Logos<\/h2>\n<ul style=\"margin-left: 30px;\">\n<li>Avoid overtweaking<\/li>\n<li>Curb your kerning<\/li>\n<li>Font faux pass<\/li>\n<\/ul>\n<p>While above points will help you create a perfect and aesthetically appealing wordmark logo, you must also consider following points and avoid these mistakes.<\/p>\n<h3>\u2022 Avoid Overtweaking<\/h3>\n<p>Letters in wordmark logo are the quintessential part. You can play with the letters, but you must also maintain its originality and outlook. You can move, alter, add color and style to the letters, but do not overwork letters to make them look like symbols or anything in close connotation with any other image. You know, you have blurred the lines between tweaking and over tweaking when a letter begins to resemble other picture or symbols. If we look at the famous <a href=\"https:\/\/www.designmantic.com\/industry\/computer\" target=\"_blank\" rel=\"noopener noreferrer\">computer<\/a> repair organization \u2013 <a href=\"https:\/\/coloradocomputerdoctors.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Computer Doctor\u2019s<\/a> logo, we can easily notice that the letter \u2018u\u2019 is tweaked to give it a shape of a mouse. The logo received a lot of criticism from all over the globe that the organization has to opt for another logo.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/The-Computer-Doctors-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5253\" title=\"The Computer Doctors Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/The-Computer-Doctors-Logo.jpg\" alt=\"The Computer Doctors Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<p>Similarly, in the old logo of <a href=\"http:\/\/catwear.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>CatWear<\/strong><\/a>, a <a href=\"https:\/\/www.designmantic.com\/industry\/clothing\" target=\"_blank\" rel=\"noopener noreferrer\">clothing<\/a> brand for the independent women shows how the letter \u2018A\u2019 is tweaked so much to give it a picture of a <a href=\"https:\/\/www.designmantic.com\/industry\/cat\" target=\"_blank\" rel=\"noopener noreferrer\">cat<\/a>.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/CatWear-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5254\" title=\"CatWear Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/CatWear-Logo.jpg\" alt=\"CatWear Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<h3>\u2022 Curb Your Kerning<\/h3>\n<p>Kerning brings finesse to a design, but it is imperative to embrace <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/10-kerning-tips-to-boost-typography\/\" target=\"_blank\" rel=\"noopener noreferrer\">nifty kerning skills to boost typography<\/a>. While designing an wordmark logo, letters should not be kerned too tightly; rather, prefer a balanced and appropriate kerning. The best ways to deal with kerning problem include: adding serif, incorporating colors and creating patterns. If a design misses all these elements and ligatures in your logo are too tightly kerned, it may cast huge impact on the name of the brand. The vividly bright logo of <a href=\"http:\/\/kxconsignment.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kids Exchange<\/a> has got it all except perfect kerning. The letters in the logo are kerned too tight that it eliminated the space between kids and exchange.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Kids-Exchange-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5255\" title=\"Kids Exchange Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Kids-Exchange-Logo.jpg\" alt=\"Kids Exchange Logo\" width=\"600\" height=\"\"><\/a><\/p>\n<div style=\"margin-top: 40px; margin-bottom: 40px;\" align=\"center\"><a class=\"cta-button\" href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=dos-donts-of-wordmark-logos&amp;utm_medium=endbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" rel=\"noopener noreferrer\">Design A Logo<\/a><\/div>\n<h3>\u2022 Font Faux Pass<\/h3>\n<p>In a wordmark logo, the selection of typeface occupies immense importance and can make a huge difference. Which is why you should be drilled in the <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/ten-commandments-of-typography\/\" target=\"_blank\" rel=\"noopener noreferrer\">commandments of typography<\/a>. While adjoining two letters that lack adjoining points to form a close connection can easily be connected with each other just by changing the font. Trying out ligatures in a couple of fonts or combining different fonts reveals the most suitable typeface for your design. It is through trial and error method that you can get an idea about how letters can be connected to create a strong visual appeal. The logo of <a href=\"https:\/\/www.facebook.com\/Megaflicks-146438425383151\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mega Flicks<\/a>, truly interprets how careless usage of fonts can devastate the logo. In this logo, the letters \u2018l\u2019 and \u2018i\u2019 are not adjoining well; rather, they look like one letter \u2018u\u2019, giving altogether different and subliminal meaning to the brand name.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Maga-Flicks-Logo.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-5256\" title=\"Maga Flicks Logo\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2015\/11\/Maga-Flicks-Logo.jpg\" alt=\"Maga Flicks Logo\" width=\"600\" height=\"\"><\/a><br \/>\nImage: <a href=\"https:\/\/www.flickr.com\/photos\/ghs1922\/7039039583\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Flickr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This content has been reviewed and verified by Zaheer Dodhia, a logo and branding expert. A brand\u2019s logo is one of the core elements of its visual identity. It is because of this reason every brand wants to opt for &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/dos-donts-of-wordmark-logos\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,4],"tags":[],"class_list":["post-5247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer-guide","category-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do&#039;s and Don&#039;ts of Wordmark Logos | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"The post highlights some handy tips to adopt and some common mistakes to avoid while designing wordmark logos.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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