{"id":6014,"date":"2016-01-15T08:00:37","date_gmt":"2016-01-15T08:00:37","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=6014"},"modified":"2023-11-01T09:36:43","modified_gmt":"2023-11-01T09:36:43","slug":"logo-redesign-at-bbc-three","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/logo-redesign-at-bbc-three\/","title":{"rendered":"Logo Redesign At BBC Three \u2013 Audiences React"},"content":{"rendered":"<p>BBC Three just changed its logo  and a part of the design industry is up in arms about its appearance. However, some  experts laud the redesign and see it as a bold way for the brand to cater to a  digitally savvy audience. Will audiences like the new design or won\u2019t they? Last  week, we discussed how <a href=\"https:\/\/www.designmantic.com\/blog\/star-wars-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Star Wars branding<\/strong><\/a> efforts hit all the right notes with audiences. This week, we will discuss how  modern audiences might perceive BBC Three\u2019s brand new logo.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=logo-redesign-at-bbc-three&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Use Free Logo Maker<\/a><\/div>\n<h2>The Old Logo<\/h2>\n<p>BBC\u2019s official logo has been its  brand identity since the 1960\u2019s. Its sister channel, BBC Three is geared  towards younger audiences and has its own logo as well. &nbsp;Television audiences are familiar with the  channel\u2019s old logo &#8211;<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/BBC-Three-old-logo.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/BBC-Three-old-logo.png\" alt=\"BBC Three Old Logo\" title=\"BBC Three Old Logo\" class=\"alignnone wp-image-6020\" width=\"600\" height=\"\"><\/a><\/p>\n<p>The channel\u2019s old logo design is  fairly simple and is executed well. BBC\u2019s trademark logo is at the top with the  letter \u201cthree\u201d below.<\/p>\n<h2>A New Brand Identity<\/h2>\n<p>In November 2015, the brand  announced that BBC Three \u201c<a href=\"http:\/\/www.eveningtimes.co.uk\/entertainment\/14181085.BBC_Three_unveils_a_new_logo_and_everyone_thinks_it_could_be_straight_out_of_W1A\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>would  move online for good<\/strong><\/a>.\u201d The channel chose to celebrate the move by  redesigning its old logo completely. Here is what the new logo looks like &#8211;<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/bbc3-new-logo.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/bbc3-new-logo.png\" alt=\"BBC3 New Logo\" title=\"BBC3 New Logo\" class=\"alignnone wp-image-6021\" width=\"600\" height=\"\"><\/a><\/p>\n<p>The wordings are represented with  a symbol and the word \u201cthree\u201d is visibly absent. In its place are three lines  with the third one in the form of an exclamation mark.<\/p>\n<p>At first glance, the new design  does seem to make you wonder about its intent. Do the three lines represent the  number three or the number eleven? Is it BBC 11 with an exclamation mark? With  this in mind one must wonder whether BBC\u2019s foray into logo redesign will pay  off for the long term. Most people seem to be divided on the issue.<\/p>\n<div style=\"background:#fff; padding:10px; margin-bottom:10px;\">Our panelists for today are \u2013<\/p>\n<ul style=\"margin-left:30px;\">\n<li><span style=\"color:#bf174a\"><strong>Nikki Carr<\/strong><\/span>, Head of marketing at BBC Three<\/li>\n<li><span style=\"color:#bf174a\"><strong>John Ramskill<\/strong><\/span>, Creative Director at Brand Opus<\/li>\n<li><span style=\"color:#bf174a\"><strong>Armin Vit<\/strong><\/span>, Co-founder of UnderConsideration<\/li>\n<\/ul>\n<p>Let\u2019s see what these experts have to say about BBC Three\u2019s new logo.<\/p>\n<\/div>\n<h2>New And Improved?<\/h2>\n<p>Head of marketing at BBC Three  Nikki Carr defends the concept behind the new logo design while acknowledging  critique from naysayers &#8211;<\/p>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/bbcthree\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/Nikki-Carr.jpg\" alt=\"Nikki Carr\" title=\"Nikki Carr\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<p>\u201c\u2026the visual identity brings new  BBC Three together \u2013 a new logo, new indents, new animations and new on screen  presentation, all with a new color pallet\u2026.What is most striking is the new  logo and the fact that it doesn\u2019t actually say three. It\u2019s easy to belittle the  importance a log has in supporting a brand, and I\u2019m sure the usual critics will  have their say \u2013 \u2018it looks like Adidas\u2019, \u2018it looks like a hamburger menu icon,  \u2018it doesn\u2019t even say three\u2019, \u2018are they Roman numerals?\u2019 \u2013 but if I\u2019m being  honest, I\u2019m not worried.\u201d&nbsp;<\/p>\n<h2>A Fresh Voice For The Brand<\/h2>\n<p>According to sources, the main reason  for the redesign is to make it more relatable to a digitally savvy audience.<\/p>\n<p>But will it in actuality?<\/p>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/BrandOpus\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/John-Ramskill2.jpg\" alt=\"John Ramskill\" title=\"John Ramskill\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<p>Creative Director at BrandOpus John  Ramskill certainly seems to think so. Like Advit, he explains that the new logo  is \u201c\u2026far more ownable and unique than the online detractors suggest.\u201d He argues  that, \u201cThis is vital in establishing a memory structure with which users will  connect. Devices are nowadays filled with apps and there is vast opportunity  for distraction when looking for entertainment. Being memorable and standing  out will help cut through this and more likely increase usage of the BBC Three  app over other viewing options.\u201d<\/p>\n<h2>Poor Execution?<\/h2>\n<p>The redesign seems to be a brilliant way for BBC Three to preview its entry into an exclusively digital  realm. But some critics like Armin Vit say that the new logo is not executed  well &#8211;<\/p>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/ArminVit\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/Armin-Vit.jpg\" alt=\"Armin Vit\" title=\"Armin Vit\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<p>\u201cThe new logo has the right idea,  changing from the spelling of the number three to a Roman numeral\u2026the problem  is that the execution is completely wrong. To pull off this kind of simplicity  and relative complexity of concept the logo would have needed to be much more  nuanced, have a better relation with the three BBC letters, and just all around  be smarter.\u201d<\/p>\n<h3>How Audiences Reacted<\/h3>\n<p>There appears to be a great  divide here in terms of perception. There are also a number of others who would  agree with Armin Vit about the questionable implementation of the new design \u2013<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/scottygb\">@scottygb<\/a> <a href=\"https:\/\/twitter.com\/bbcthree\">@bbcthree<\/a> It bothers me to no end that the three parallel bars beneath the BBC logo aren&#8217;t lining up with it.<\/p>\n<p>\u2014 Oscar Nom. Cian (@CianOMahony) <a href=\"https:\/\/twitter.com\/CianOMahony\/status\/683951914418044928\">January 4, 2016<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Oh my, that new <a href=\"https:\/\/twitter.com\/hashtag\/bbcthree?src=hash\">#bbcthree<\/a> logo is baaaad.<\/p>\n<p>\u2014 Chris Orton (@chrisorton2011) <a href=\"https:\/\/twitter.com\/chrisorton2011\/status\/683996399969681410\">January 4, 2016<\/a><\/p><\/blockquote>\n<p>Others however, welcome the  change with open arms and laud the channel\u2019s attempt at a distinctive design &#8211;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">New <a href=\"https:\/\/twitter.com\/hashtag\/BBCThree?src=hash\">#BBCThree<\/a> logo. Eye-catching and says something about its content, which can&#8217;t be said for most channel logos! <a href=\"https:\/\/t.co\/5DNMUk05xj\">pic.twitter.com\/5DNMUk05xj<\/a><\/p>\n<p>\u2014 Billy Garratt-John (@GarrattJohn) <a href=\"https:\/\/twitter.com\/GarrattJohn\/status\/683977384631103488\">January 4, 2016<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/bbcthree\">@bbcthree<\/a> <a href=\"https:\/\/twitter.com\/bbcthree\">@bbcthree<\/a> like your new logo, clean, concise and a bit bolshy. Attention to the spacing and square detail a nice touch.<\/p>\n<p>\u2014 Terry Moore (@TFMoore08) <a href=\"https:\/\/twitter.com\/TFMoore08\/status\/684108559982981121\">January 4, 2016<\/a><\/p><\/blockquote>\n<p>Even the brand itself  acknowledges the issue but chooses to keep things lighthearted.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/new-bbc-three-logo-reaction.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/new-bbc-three-logo-reaction.jpg\" alt=\"New BBC Three Logo Reaction\" title=\"New BBC Three Logo Reaction\" class=\"alignnone wp-image-6023\" width=\"600\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/new-bbc-three-logo-reaction.jpg 605w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/new-bbc-three-logo-reaction-300x285.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/01\/new-bbc-three-logo-reaction-316x300.jpg 316w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><br \/>\nImage Source: Twitter<\/p>\n<h2>Is The New Logo An Improvement?<\/h2>\n<p>Television  audiences may cry foul at BBC Three\u2019s execution of their new logo. However, it  can be argued that the redesign is a clever way for the brand to introduce the  channel to an online audience. What do you think about BBC\u2019s new logo? Do you  think that it is an improvement on the old design? Give us your thoughts below.<\/p>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Three just changed its logo and a part of the design industry is up in arms about its appearance. However, some experts laud the redesign and see it as a bold way for the brand to cater to a &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/logo-redesign-at-bbc-three\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-6014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo Redesign At BBC Three | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"BBC Three redesign its logo but not everyone is thrilled with the new design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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