{"id":6522,"date":"2016-03-11T06:39:07","date_gmt":"2016-03-11T06:39:07","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=6522"},"modified":"2023-09-08T13:02:50","modified_gmt":"2023-09-08T13:02:50","slug":"donald-trumps-branding-secret-unveiled","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/","title":{"rendered":"Trump&#8217;s Branding Secret Unveiled &#8211; Turn a Political Campaign into a Reality Show"},"content":{"rendered":"<p>Reality Shows are all about entertainment. And presidential  candidate Donald Trump is no stranger to reality shows. You might be familiar  with the Trump brand if you have watched shows like \u201cThe Apprentice\u201d and  \u201cCelebrity Apprentice.\u201d You might also know that they have two things in common  &#8211;<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=donald-trumps-branding-secret-unveiled&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Use a Logo Generator<\/a><\/div>\n<ul style=\"margin-left:20px;\">\n<li>They entertain the masses<\/li>\n<li>They are about promoting the Trump brand<\/li>\n<\/ul>\n<p>Trump\u2019s presidential campaign, according to some people seems to follow the same strain as his reality shows. In fact, people were even  convinced that his announcement to run was nothing but a <strong><a href=\"https:\/\/ourfuture.org\/20150617\/why-donald-trumps-campaign-might-really-be-a-tawdry-reality-show\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">gimmick to promote the next reality show or business venture<\/a><\/strong>.<\/p>\n<p>That assumption changed fast. The reality estate magnate  turned presidential candidate is now a frontrunner in the presidential race.  How? Voters say that his connection to reality TV gives his presidential  campaign an edge over other candidates. Even his famous \u201cYou\u2019re fired\u201d slogan  was repeated by his supporter Sarah Palin in a campaign rally.<\/p>\n<p>Does the Trump brand boost Donald Trump\u2019s presidential  campaign? In a previous post, we discussed how <a href=\"https:\/\/www.designmantic.com\/blog\/mcdonalds-packaging-goes-gaga\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>McDonald\u2019s  goes gaga with the new packaging<\/strong><\/a>. In this post, we will see how Donald  Trump uses his reality show brand to boost his presidential campaign.<\/p>\n<div style=\"background:#fff; padding:10px; margin-bottom:10px;\">Our panelists for today are \u2013<\/p>\n<ul style=\"margin-left:30px;\">\n<li><span style=\"color:#bf174a\"><strong>Chris Matthews<\/strong><\/span>, Host of \u201cHardball with Chris Matthews\u201d<\/li>\n<li><span style=\"color:#bf174a\"><strong>Rob Oberst<\/strong><\/span>, Guest columnist at Cleveland.com<\/li>\n<li><span style=\"color:#bf174a\"><strong>Matt Taibbi<\/strong><\/span>, Journalist at Rolling Stone<\/li>\n<li><span style=\"color:#bf174a\"><strong>David Horsey<\/strong><\/span>, Political commentator for the Los Angeles Times<\/li>\n<\/ul>\n<\/div>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/hardball_chris\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Chris-Matthews.jpg\" alt=\"Chris Matthews\" title=\"Chris Matthews\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<h3>Presidential Campaign or Reality Show?<\/h3>\n<p>A lot of people have accused Trump of running his  presidential campaign like one of his reality shows. Chris Matthews is one of  them \u2013<\/p>\n<blockquote><p>\u201cIt is oddly enough, the reality show that Trump is producing before our eyes. We tune into him for the fascination of seeing how long he can do what he\u2019s doing&#8230;. Trump is the long-time master of this game. For years he sat stone faced, the hard-nosed business tycoon deciding the fates of those sitting in that quiet room before him. Then came the verdict \u2013 \u2018You\u2019re fired!\u2019 The contestants hated it; the audience at home loved it. Today he\u2019s doing the same to his presidential rivals with the added bonus of being a contestant himself.\u201d<\/p><\/blockquote>\n<p align=\"center\"><a href=\"http:\/\/www.cleveland.com\/opinion\/index.ssf\/2016\/02\/donald_trump_and_the_reality_s.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Rob-Oberst.jpg\" alt=\"Rob Oberst\" title=\"Rob Oberst\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<h3>The Entertainment Factor<\/h3>\n<p>We mentioned that reality shows are all about entertainment.  How do participants become popular in reality shows? They do outrageous things.  According to <a href=\"http:\/\/www.cleveland.com\/opinion\/index.ssf\/2016\/02\/donald_trump_and_the_reality_s.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\"><strong>Rob Oberst<\/strong><\/a>, his experience as a reality show host is a magnet for reality show America  &#8211;<\/p>\n<blockquote><p>\u201cTrump has said at least a dozen things that the pundits thought would end his candidacy. But that is the difference between past presidential races and the reality-show presidential contest, where these seemingly damaging comments actually help attract attention and, oddly, voters. Although many of us hate to admit it, we have become ensnared in reality shows.\u201d<\/p><\/blockquote>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/mtaibbi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Matt-Taibbi.jpg\" alt=\"Matt Taibbi\" title=\"Matt Taibbi\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<h3>The Presidential Campaign As A Reality Show<\/h3>\n<p>Trump\u2019s brand fits perfectly into the election campaign.  Rolling Stone Journalist <strong><a href=\"https:\/\/twitter.com\/mtaibbi\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Matt Taibbi<\/a><\/strong> connects the media mogul\u2019s brand to how presidential campaigns are run \u2013<\/p>\n<blockquote><p>\u201cHe knows show business. That puts him in position to understand that the presidential election campaign is really just a badly acted, billion dollar TV show whose production costs ludicrously include the political disenfranchisement of its audience.\u201d<\/p><\/blockquote>\n<p align=\"center\"><a href=\"https:\/\/twitter.com\/davidhorsey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/David-Horsey.jpg\" alt=\"David Horsey\" title=\"David Horsey\" class=\"alignnone wp-image-4050\" width=\"700\" height=\"\"><\/a><\/p>\n<h3>Voters See Candidates As Reality Show Contestants<\/h3>\n<p>Even news channels like CNN are now cashing in on the new  form of elections. Contact reporter David Horsey says that Donald Trump  deserves a lot of credit for this development. He says \u2013<\/p>\n<blockquote><p>\u201cThe ex-reality-TV  host\u2019s big mouthed braggadocio transformed the process of choosing the next commander in chief into the biggest reality show of them all. Once voters &#8212; or should I say viewers? \u2013 began tuning in for reports about Trump\u2019s daily antics, they got hooked, not only on The Donald, but on the full cast of characters.\u201d<\/p><\/blockquote>\n<p>A lot of people have taken notice and taken to twitter to  comment on this issue. Some of them are skeptical about Trump\u2019s reality show  campaign &#8211;<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Can&#8217;t wait for Donald trump to announce his presidential campaign was just used to film his next reality show<\/p>\n<p>\u2014 James (@JordanCope18) <a href=\"https:\/\/twitter.com\/JordanCope18\/status\/692936344436391936\">January 29, 2016<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">This whole presidential campaign has felt like some VH1 reality show because of Donald Trump. It&#8217;s like a fucking circus out there.<\/p>\n<p>\u2014 Roger Morales (@kingcolombia) <a href=\"https:\/\/twitter.com\/kingcolombia\/status\/674109738586537984\">December 8, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Someone tell Donald Trump that this his &#8220;reality show&#8221; of a presidential campaign isn&#8217;t entertaining anymore.<\/p>\n<p>It&#8217;s just plain annoying.<\/p>\n<p>\u2014 Mally Ahmed (@Mally_Ahmed) <a href=\"https:\/\/twitter.com\/Mally_Ahmed\/status\/674032733044117504\">December 8, 2015<\/a><\/p><\/blockquote>\n<p>Others seem to be enjoying the ride &#8211;<\/p>\n<p>Redbook Magazine has an interesting perception of the Trump campaign. Take a look at this video.<\/p>\n<p align=\"center\">\n<div class=\"fb-video\" data-allowfullscreen=\"1\" data-href=\"\/REDBOOK\/videos\/vb.28984400018\/10156849105560019\/?type=3\">\n<div class=\"fb-xfbml-parse-ignore\">\n<blockquote cite=\"https:\/\/www.facebook.com\/REDBOOK\/videos\/10156849105560019\/\"><p><a href=\"https:\/\/www.facebook.com\/REDBOOK\/videos\/10156849105560019\/\">9 Youngins Who Perfectly Recreated The Many Faces of Donald Trump<\/a><\/p>\n<p>#Nailedit. cc: Donald J. Trump<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/REDBOOK\/\">Redbook Magazine<\/a> on Wednesday, March 9, 2016<\/p><\/blockquote>\n<\/div>\n<\/div>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Donald Trump&#8217;s presidential campaign is currently the best reality show out right now.<\/p>\n<p>\u2014 Charlamagne Tha God (@cthagod) December 2, 2015<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/realDonaldTrump\">@realDonaldTrump<\/a>&#8216;s career change, from Presidential candidate to hair-raising rapper. <a href=\"https:\/\/twitter.com\/hashtag\/DonaldTrump?src=hash\">#DonaldTrump<\/a><a href=\"https:\/\/t.co\/cZOZVVgY1E\">https:\/\/t.co\/cZOZVVgY1E<\/a><\/p>\n<p>\u2014 BBC Three (@bbcthree) <a href=\"https:\/\/twitter.com\/bbcthree\/status\/705364306456543232\">March 3, 2016<\/a><\/p><\/blockquote>\n<p><!--\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n\n\n<p lang=\"en\" dir=\"ltr\">And that, brothers and sisters, is what it&#39;s all about:<a href=\"https:\/\/twitter.com\/hashtag\/DemDebate?src=hash\">#DemDebate<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DonaldTrump?src=hash\">#DonaldTrump<\/a> <a href=\"https:\/\/t.co\/GG84ND1lwP\">pic.twitter.com\/GG84ND1lwP<\/a><\/p>\n\n\n\n&mdash; Sean D. Illing (@sean_illing) <a href=\"https:\/\/twitter.com\/sean_illing\/status\/707777549716160512\">March 10, 2016<\/a><\/blockquote>\n\n\n--><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Putin right now listening to <a href=\"https:\/\/twitter.com\/hashtag\/DonaldTrump?src=hash\">#DonaldTrump<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/GOPDebate?src=hash\">#GOPDebate<\/a> <a href=\"https:\/\/t.co\/zEvJsK8hD5\">pic.twitter.com\/zEvJsK8hD5<\/a><\/p>\n<p>\u2014 BLACK CONSERVATIVE (@blackrepublican) <a href=\"https:\/\/twitter.com\/blackrepublican\/status\/708130206448553985\">March 11, 2016<\/a><\/p><\/blockquote>\n<p>Like it or not, Donald Trump\u2019s presidential campaign is  making voters talk. Where does the Trump brand end and the presidential  candidate begin? Give us your thoughts.<\/p>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reality Shows are all about entertainment. And presidential candidate Donald Trump is no stranger to reality shows. You might be familiar with the Trump brand if you have watched shows like \u201cThe Apprentice\u201d and \u201cCelebrity Apprentice.\u201d You might also know &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trump&#039;s Branding Secret | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Donald Trump&#039;s presidential campaign relies on his brand. Some voters think that Trump runs his presidential campaign like a reality show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump&#039;s Branding Secret | DesignMantic: The Design Shop\" \/>\n<meta property=\"og:description\" content=\"Donald Trump&#039;s presidential campaign relies on his brand. Some voters think that Trump runs his presidential campaign like a reality show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-11T06:39:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T13:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Donald-Trump-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trump's Branding Secret | DesignMantic: The Design Shop","description":"Donald Trump's presidential campaign relies on his brand. Some voters think that Trump runs his presidential campaign like a reality show.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/","og_locale":"en_US","og_type":"article","og_title":"Trump's Branding Secret | DesignMantic: The Design Shop","og_description":"Donald Trump's presidential campaign relies on his brand. Some voters think that Trump runs his presidential campaign like a reality show.","og_url":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/","og_site_name":"DesignMantic","article_publisher":"https:\/\/www.facebook.com\/DesignMantic","article_published_time":"2016-03-11T06:39:07+00:00","article_modified_time":"2023-09-08T13:02:50+00:00","og_image":[{"width":800,"height":530,"url":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Donald-Trump-1.jpg","type":"image\/jpeg"}],"author":"Evan Brown","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/EvanBrownDM","twitter_site":"@designmantic","twitter_misc":{"Written by":"Evan Brown","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/#article","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/"},"author":{"name":"Evan Brown","@id":"https:\/\/www.designmantic.com\/blog\/#\/schema\/person\/6391d01ed964b5a1184066a18d5bb7f0"},"headline":"Trump&#8217;s Branding Secret Unveiled &#8211; Turn a Political Campaign into a Reality Show","datePublished":"2016-03-11T06:39:07+00:00","dateModified":"2023-09-08T13:02:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/"},"wordCount":876,"commentCount":0,"publisher":{"@id":"https:\/\/www.designmantic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Donald-Trump-1.jpg","articleSection":["Creative Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/","url":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/","name":"Trump's Branding Secret | DesignMantic: The Design Shop","isPartOf":{"@id":"https:\/\/www.designmantic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/#primaryimage"},"image":{"@id":"https:\/\/www.designmantic.com\/blog\/donald-trumps-branding-secret-unveiled\/#primaryimage"},"thumbnailUrl":"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/03\/Donald-Trump-1.jpg","datePublished":"2016-03-11T06:39:07+00:00","dateModified":"2023-09-08T13:02:50+00:00","description":"Donald Trump's presidential campaign relies on his brand. 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He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/EvanBrownDM"],"url":"https:\/\/www.designmantic.com\/blog\/author\/evan-brown\/"}]}},"_links":{"self":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/6522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/comments?post=6522"}],"version-history":[{"count":15,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/6522\/revisions"}],"predecessor-version":[{"id":22182,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/posts\/6522\/revisions\/22182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media\/12105"}],"wp:attachment":[{"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/media?parent=6522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/categories?post=6522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designmantic.com\/blog\/wp-json\/wp\/v2\/tags?post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}