{"id":6977,"date":"2016-05-16T07:23:25","date_gmt":"2016-05-16T07:23:25","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=6977"},"modified":"2023-02-02T06:14:46","modified_gmt":"2023-02-02T06:14:46","slug":"ways-ugly-bank-logo-drives-business-away","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/ways-ugly-bank-logo-drives-business-away\/","title":{"rendered":"8 Ways An Ugly Bank Logo Is Driving Your Business Away"},"content":{"rendered":"

2015 was a busy year for the banking sector, with top banks announcing their rebranding plans or executing them before the year\u2019s end. As part of the procedure, everyone became busy planning, designing, and producing new bank logos, from the self-proclaimed, \u2018America\u2019s Most Exciting Bank\u2019-Berkshire Bank, to the large financial institution HSBC.<\/p>\n

Unfortunately, logo design rebranding can backfire. Instead of reaping the benefits of a good logo<\/a>, financial institutions can take a nosedive without the right logo. Take for instance RBS\u2019s decision to use a lower-case type in its logo. Though the bank wants to create a more modest image (in comparison with its current bold logo), the change (in light of the all its continued fraud scandals) may easily make clients re-think their decision of staying loyal to the bank. After all, the logo may not be the only thing it plans on cutting down on!<\/p>\n

\n Design Your Bank Logo Now!<\/a><\/div>\n

If you think banks can bounce back from a logo disaster anytime (RBS still exists right?), here are eight consequences you will realize years from the time of the logo change.<\/p>\n

1. Alienating New Client Prospects<\/h2>\n

An ugly bank logo doesn\u2019t necessarily mean that it wasn\u2019t well-designed. It can be considered ineffective because it wasn\u2019t properly designed for the bank\u2019s target market. Similarly, if your logo is attracting the attention of people who won\u2019t be using your services, your rebranding dollars have gone to waste. The lead cause of both issues is usually the establishment\u2019s failure to understand who its customers really are. Without that information in hand, your logo won\u2019t be able to speak directly to your customers and, eventually, it\u2019ll fail to deliver results.<\/p>\n

You know when a banks got it right\u2026.<\/p>\n

\u2022 Bank of America\u2019s Logo Won Americans\u2019 Hearts<\/h3>\n

\"Bank<\/a><\/p>\n

When the Bank of America created its new logo it kept its target audience in mind-the American people. The previous one had a bald eagle<\/strong><\/a> in the white space between the \u2018B\u2019 and \u2018A\u2019 in the logo. Meanwhile, the new one represents the U.S. flag, indicating patriotism and all the values the country was based on.<\/p>\n

2. Delivering the Wrong Message<\/h2>\n

If your logo fails to relay the values your bank firmly believes in, it\u2019s not the right one for you. You need to thoroughly analyze every aspect of your logo \u2013 shape, colors, images and text \u2013 to ensure that it doesn\u2019t get the wrong message across. This is especially true for banks expanding beyond local borders as certain elements and colors can be misinterpreted. For instance, a red dragon<\/a> for an Asian bank can be auspicious, whereas the same signifies danger and destruction in Europe.<\/p>\n

\u2022 How SunTrust\u2019s Logo Succeeded in Conveying its Values<\/h3>\n

\"Sun<\/a><\/p>\n

The current logo of SunTrust includes a sun symbol<\/a>, reflecting the warmth, energy and diversity of the financial institution. Choosing warmer shades of yellow and orange also signifies warmth, which is something customers would expect from the bank they trust with their money.<\/p>\n

Related: 20 Top-Notch Banks & Their Logo Palettes<\/a><\/strong><\/h3>\n

3. Logo Designs can suggest Poor Quality Standards<\/h2>\n

As your logo represents your institution, you need to ensure its high quality and professionalism. Otherwise, the image your customers will have of your brand won\u2019t be as positive as you wanted. The old logo of the Australian Members Equity (ME) Bank is considered one of the bad bank logos because of its poor, sloppy design. Upon looking at it closely, the letters \u2018m\u2019 and \u2018e\u2019 are too close for comfort. Making things worse is the extension of the \u2018m\u2019, creating the appearance of a runny nose! These aspects made ME seem more childish and less serious, causing its prospects to wonder whether they should entrust their money to it in the first place.    <\/p>\n

\u2022 Why Barclays\u2019 Logo is a Testament of the Bank\u2019s High Quality<\/h3>\n

\"Barclays<\/a><\/p>\n

Barclays is one of the most respected banks in the world with a logo to match. Featuring a valiant looking bird that\u2019s shaped like a shield, this expertly designed logo evokes feelings of safety and strength.<\/p>\n

4. Failing to Make Your First Impression Last<\/h2>\n

Standing out from the crowd is vital for your bank\u2019s success. Unfortunately, this isn\u2019t easy to pull off, especially with a logo that\u2019s too generic to be memorable. If your logo fails to make a first impression that lasts, you won\u2019t succeed in winning and retaining your prospects. Besides, an unimpressive logo reflects badly on your institution, values, and everything you stand for. It even indicates that you didn\u2019t put much time, thought, and budget into your rebranding efforts. As a result, people will take their accounts elsewhere.<\/p>\n

\u2022 How ING Stays on Clients\u2019 Minds with its Logo<\/h3>\n

\"Ing<\/a><\/p>\n

The International Netherlands Group (ING) flaunts one of the most memorable bank logos. Everything about the logo is related to the Netherlands. The lion is the country\u2019s national symbol whereas its color (orange) is the national color. Together, these design elements reflect the brand\u2019s security, professionalism, and dependability.<\/p>\n

5. Increasing Printing Costs<\/h2>\n

One of the biggest mistakes novice and expert graphic designers make is creating a logo in a non-scalable format. Not many banks detect this issue right away. It isn\u2019t until they\u2019ve printed out letterheads, billboards, shirts, etc. that they discover that the logo looks warped, fuzzy, pixelated, or unclear on these.<\/p>\n

The typography of the logo can also be illegible if you don\u2019t choose the right bank logo font or ensure its scalability. The first issue can be tackled if you use one of the fonts in the following infographic, but the latter is quite tricky.<\/p>\n

\"Fonts<\/a><\/p>\n

Unfortunately, banks would have spent hundreds of thousands of dollars by then on printing their logos. The expenses will keep growing as financial institutions will need to pay for new cards, letterheads, and promotional merchandise. Considering the volatility of today\u2019s banking sector, banks can\u2019t afford to be footing the bills of these costs.<\/p>\n

\n Online Logo Maker Tool<\/a><\/div>\n

\u2022 Why KeyBank\u2019s Scalable Logo is an Inspiration to Logo Designers<\/h3>\n

\"Key<\/a><\/p>\n

KeyBank\u2019s logo is a great example of a scalable logo. Not only is it legible when reduced in size, it\u2019s as effective in grabbing people\u2019s attention when enlarged. It can also be printed in white and black as well as in color, making it very pocket-friendly.<\/p>\n

6. Doubling the Cost of Rebranding and Redesigning<\/h2>\n

If you decide to cut the losses your bad logo caused, you may need to go through the process of redesigning your logo and rebrand your bank again. This is especially true if you don\u2019t have an older logo to fall back on like other banks. You can end up paying thousands of dollars for a more professional-looking logo, but even that won\u2019t mean your freedom from rebranding woes. Expenses aside, you\u2019ll be losing a lot of potential earnings. Repeated redesigning can confuse your audience and damage your bank\u2019s reputation.<\/p>\n

\u2022 How Deutsche Bank Got its Logo Right from the Very Beginning<\/h3>\n

\"Deutsche<\/a><\/p>\n

Deutsche Bank has one of the oldest bank logos. Known as \u2018Slash in Square\u2019, the logo looks like a square with a diagonal slash in the middle. However, a closer look at this simple design will allow you to see a stylized letter \u2018D\u2019. <\/p>\n

7. Confusing Current Bank Employees<\/h2>\n

There are many messages a bad logo can relay to your employers \u2013 \u201cWe don\u2019t care about the future\u201d, \u201cWe don\u2019t understand the value of our brand\u201d, or \u201cWe don\u2019t know where we\u2019re headed\u201d. All of these reflect badly on your employees\u2019 morale, driving them to be less motivated to come to work. Some may even decide to quit their job at your institution, taking their talent, experience, and maybe even some of your clients to your competitors.<\/p>\n

\u2022 Why Goldman Sachs\u2019 Logo is the Pride of its Workforce<\/h3>\n

\"Goldman<\/a><\/p>\n

Since 1970, Goldman Sachs has flaunted the same logo: a blue square that contains the banking firm\u2019s name in lowercase characters. The blue color in the logo symbolizes excellence, grace, reliability, and strength whereas the white signifies elegance, purity, and nobility. All of these are values employees would like to see in their employers.<\/p>\n

8. Affecting Talent Recruitment<\/h2>\n

Not only can a bad logo drive away your experienced, trained employees, it can prevent your bank from getting talented professionals to join your bank. This is because a poorly executed logo tells them that you\u2019re not going to put the effort into connecting with your employees let alone your customers. It also reflects badly on you, hinting that you have poor quality standards. Moreover, a bad logo makes your potential employees wonder whether or not you\u2019ll invest in them since you clearly wouldn\u2019t on your logo design.<\/p>\n

\u2022 How UBS\u2019s Logo Allows it to Reel New Talent<\/h3>\n

\"UBS<\/a><\/p>\n

The Swiss global<\/a> financial services company, UBS, is known as a talent magnet. Its logo is one of the most renowned bank logos around. The three keys featured in it represent the firm\u2019s values: confidence, security<\/a>, and discretion.<\/p>\n

The Solution to These Issues? Design a GREAT Bank Logo<\/h2>\n

If you want to avoid these issues, all you need to do is get your bank logo right. As easy as this may sound, this process is VERY tricky. With your bank\u2019s reputation, potential earnings, current workforce, and future recruitment on the line, the last thing you need is to wade through this process blindly.<\/p>\n

Luckily, you can create your own bank logo and make sure that it\u2019s a success. All you need is to download Logo Maker Guide For Banks. Combining the best practices of bank logo design with actionable tips and many design secrets from today\u2019s top financial institutions, this is the right resource to begin conceiving and, ultimately, creating your own logo<\/a>.<\/p>\n

\n Download Logo Maker Guide For Banks<\/a><\/div>\n

Today and mitigate these eight costly risks to ensure the growth, prosperity, and profitability of your bank.<\/p>\n

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