You can easily end up wasting thousands of dollars on hiring a professional, tracking down their progress, and ensuring that they meet your deadlines.<\/p>\n This is why entrepreneurs are opting to create their own logos through logo makers. Despite promising their users cost-effectiveness, unlimited revisions, and creative freedom, these tools can backfire on them if they don\u2019t know what costly mistakes to avoid. In fact, you can end up losing a generous amount of money since you may need to rebrand from scratch.<\/p>\n So, to save your money and ensure the results you want, here are ten common mistakes you can make while using a logo maker<\/a>. And just to be clear, the following illustrated examples haven\u2019t been created using a logo maker, but they\u2019ll give you an idea of how even the experts failed to avoid these mistakes and suffered the consequences.<\/em><\/p>\n One of the critical design mistakes you can make while using a logo maker is creating a logo that\u2019s similar to your competitors\u2019. This is especially true if they used the same logo maker you\u2019re using at the moment. Therefore, you need to make yourself stand out by choosing unique colors, shapes, icons and fonts. The bigger the difference between your business\u2019 logo and that of your competition, the easier it\u2019ll be for your customers to identify your business and products. Besides, your customers will appreciate the extra effort you put in making your brand unique and flock towards what they perceive to be the Next Big Thing.<\/p>\n Carefully decide on the colors you\u2019ll use for your logo. Sounds easy, doesn\u2019t it? However, you need to strike a balance that ensures that the colors reflect your brand (e.g. using green to suggest health and prosperity) without alienating your target audience. For instance, Asian banks may prefer using red in their logos because the color represents good fortune and wealth, but they tend to mix it with other colors since their international clients perceive red to be rather ominous. So, take the time to first study which colors are most effective for your brand and to attract your target audience before firing up the logo maker.<\/p>\n Just like colors, fonts are equally tricky to select while using a logo maker. With so many choices available, your personal preferences may step in. However, you need to think like a designer in order to select the best font for your logo. The following five steps can actually help you pull this off.<\/p>\n Your business may have too many values that it wants your clients to know. However, you shouldn\u2019t go overboard trying to communicate all of these through your logo design. And it\u2019s easy to go overboard since logo makers allow you to include design elements such as shapes, animals<\/a>, clipart, and symbols. By including too many messages in your logo, you can easily confuse your customers and increase printing (or t-shirt embroidery) costs. So, focus on a single image that\u2019s easy to remember and upload it to the logo maker.<\/p>\n There are hundreds of guides on the latest logo design trends. However, how you and professionals use them differs. The latter tend to dig these out to avoid them. You see, trends come and go; your aim is to create a timeless logo that you won\u2019t need to replace any time soon. So, while checking out the templates in a logo maker, look for something unique or customize it to create a unique brand identity.<\/p>\n In an attempt to avoid creating a bland or ordinary logo, you may end up with a very abstract logo<\/a>. This can confuse your audience and misrepresent your brand. Your target audience should be able to identify what your brand is about from your logo, so focus on selecting a simple, relevant logo and don\u2019t customize it to be abstract.<\/p>\n If your logo maker provides monogram serices, you may decide to opt to create one using your business\u2019 initials. However, you\u2019ll actually be settling for much less despite this possibly being a smart solution. Moreover, a monogram won\u2019t help you effectively build credibility or convey your brand\u2019s message. Besides, it may be too early for you to shorten your business name into acronyms. KFC, FedEx, and IBM took their time before flaunting their initials in their logo. Therefore, focus on designing an original and creative logo that reflects your goals.<\/p>\n You may laugh at the fact that you need to proofread your logo. However, this is a very important step unless you want to be known forever by your misspelled name or become a \u2018logo fail\u2019 example which others point at. This mistake will be especially costly if you\u2019re rebranding yourself as it may show your customers that you don\u2019t care much about your business or them for that matter. So, before finalizing your logo on the maker, run the text you add through a spellchecker or have a fresh set of eyes<\/a> go over the design thoroughly before finalizing it.<\/p>\n One of the ways consumers detect an amateur logo is by checking to see if it has characters, symbols, and elements such as Co., LLC, and Inc. While you may think that this is necessary to ensure that no one steals your logo, you need to remember that these additions go against the concept of a simple logo. They also tend to distract people from the core elements of your logo. So, be daring and avoid adding these special additions to your logo design.<\/p>\n This may be the biggest mistake you can make while designing your logo through a logo maker. If your knowledge of design is minimal, chances are that you tend to confuse design with decoration. The experts, however, know it to be about responding to problems. Therefore, you need to establish what you want your design to tell others about you and keep decoration to a minimum.<\/p>\n Avoid these 10 mistakes and the logo you create with your choice of logo maker will definitely be a hit with your customers. Just remember to do more research beforehand, which is easy since you\u2019re here and just a click away from more logo maker resources that can help you get your logo right.<\/p>\n Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cInvest in professional logo designs.\u201d \u201cHire the experts for the job.\u201d \u201cLet skilled logo designers create your logo or risk failure.\u201d These are just some of the warnings you\u2019ll come across the minute you announce your plans to walk down … Continue reading ![\"Pepsi](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Pepsi-spent-1-million-on-logo.png\" "\\"Pepsi"){kind=logo}
<\/a><\/p>\nRelated: 10 Reasons Logo Maker Takes over a Logo Designer<\/a><\/strong><\/h3>\n
1. Creating A Logo Similar To Your Competitors<\/h2>\n
![\"Similar](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Similar-Starbucks-Logo.png\" "\\"Similar"){kind=logo}
<\/a><\/p>\n2. Making Poor Color Choices<\/h2>\n
![\"Poor](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Poor-Color-Choices-in-logo.png\" "\\"Poor"){kind=logo}
<\/a><\/p>\n3. Picking Just Any Font<\/h2>\n
\n
![\"Font](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Font-Logos-Like-Bing-NME.png\" "\\"Font")
<\/a><\/p>\n4. Trying to Communicate Too Much Through Your Logo<\/h2>\n
![\"Heineken](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Heineken-Logo.png\" "\\"Heineken"){kind=logo}
<\/a><\/p>\n5. Incorporating the Latest Trends<\/h2>\n
![\"Spartan](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Spartan-Kraft.png\" "\\"Spartan")
<\/a><\/p>\nRelated: Logo Maker vs Logo Designer<\/a><\/strong><\/h3>\n
6. Creating an Abstract Logo<\/h2>\n
![\"University](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/University-of-California-wwf.png\" "\\"University")
<\/a><\/p>\n7. Creating A Monogram Rather Than A Logo<\/h2>\n
![\"Monogram](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Monogram-Rather-Than-A-Logo.png\" "\\"Monogram"){kind=logo}
<\/a><\/p>\n8. Forgoing Proofreading Your Logo<\/h2>\n
![\"Proofreading](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Proofreading-Your-Logo.png\" "\\"Proofreading"){kind=logo}
<\/a><\/p>\n9. Including Special Characters<\/h2>\n
![\"Eureka](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Eureka-Streams-and-Google.png\" "\\"Eureka")
<\/a><\/p>\n10. Missing the Whole Point of the Design<\/h2>\n
![\"Eco](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/Eco-friendly-logo.png\" "\\"Eco"){kind=logo}
<\/a><\/p>\n