{"id":7109,"date":"2016-06-03T09:59:07","date_gmt":"2016-06-03T09:59:07","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=7109"},"modified":"2023-09-08T13:02:22","modified_gmt":"2023-09-08T13:02:22","slug":"instagrams-new-logo","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/instagrams-new-logo\/","title":{"rendered":"Instagram\u2019s New Logo Makes Designers Go \u2018Oh, Snap!\u2019"},"content":{"rendered":"

Every time a popular brand goes through a re-design of any kind, you can bet people are going to talk about it. And may the force be with those that manage to screw it up!<\/p>\n

Unfortunately, Instagram is one of the brands that managed to do just that.<\/p>\n

The photo sharing platform recently changed its logo. And let\u2019s just say that most designers were a little more than peeved at the move. In fact, you can say that the new logo design is worth a thousand words, but all the wrong ones.<\/p>\n

Free Logo Creator<\/a><\/div>\n

Why?<\/p>\n

Take a look at the brand\u2019s old logo \u2013<\/p>\n

\"instagram<\/a><\/p>\n

And here is the new design \u2013<\/p>\n

\"instagram<\/a><\/p>\n

Judging from the simplistic re-design, it looks like whoever was in charge of it managed to dumb it down a wee too much. The leather clad camera that the brand flaunted since its launch five years ago is no more. In its place is an abstract, but simplistic design with a vintage color gradient. <\/p>\n

Sure, the new logo is shinier and glossier than its predecessor. But you can\u2019t help but notice the lack of graphics. Considering that Instagram is one of the largest photo sharing platforms on the web, the last thing you can expect from it is the lack of creativity. And its stunts like these that make people lose faith in brands. Even I lost faith in Apple<\/strong><\/a> after it opted for a flat web redesign, a move I didn\u2019t expect from one of the biggest brands in tech.<\/p>\n

Back to Instagram – the design community has a lot to say about the service\u2019s redesigned logo. Most of its members are calling it a travesty, myself included. Let\u2019s hear what our panelists for today have to say about it. Our commenters for today are \u2013<\/p>\n

\n

Our panelists for today discuss how incorporating the singer into the ads is a smart move on Apple\u2019s part.<\/p>\n