- \n
- Who are we?<\/li>\n
- How do we differentiate ourselves?<\/li>\n
- What do we do differently?<\/li>\n<\/ul>\n
When bared of all facades, all banks are technically the same, yet why is one favored over the other? In the past, rates have had precedency as the chief value of any financial proposition, while branding had no seat at all. However, the market of today has been impacted by an explosive change that has left the stick-in-the-mud marketers in conundrum.<\/p>\n
Even a few years ago, no one would have believed the touch points customers have with banks. A contemporary realization has suddenly dawned upon the traditional banking sector; if you fail to build your bank logo<\/strong><\/a> right, or even worse, if your brand loses its relevance and meaning to your customers, there will be nowhere to hide. Times are ruthless and customers are unforgiving!<\/p>\n
What financial marketers need to do to is to start denying the fact that all banks are essentially the same because it\u2019s far from the truth. Banks can also differentiate themselves and impinge their brands upon the minds of the customers, albeit not at the product level necessarily. In all honesty, banks do offer services along the same lines, maybe with some inventive variations thrown in, but in the end they are all selling a debit card and a checking account. How gorgeously designed the debit card is, is a moot point.<\/p>\n
\n DOWNLOAD OUR HOLISTIC BRANDING GUIDE FOR BANKS!<\/a><\/div>\nWhere banks CAN differentiate themselves is when it comes to the question of WHO the bank is. It is becoming indispensable for marketers to treat the banking brand as a breathing, living being, which is how people are going to connect with it. It\u2019s not necessarily the cute puppy debit card or the checking account people like. It\u2019s the connection that your brand fosters in the minds of the consumers and the loyalty it breeds.<\/p>\n
Here are the 4 quintessential branding elements that marketers can leverage to aid in the process of identifying the brand of the bank and carving out a unique identity that sticks in the minds of the customers for years to come:<\/p>\n
How To Design A Memorable Bank Logo?<\/h2>\n
An industry that thrives on other people\u2019s money<\/strong><\/a> should exude commitment, trust, professionalism, and establish a level of confidence and expertise in their capabilities to manage money. It takes a lot of persuasion to convince people to entrust you their hard earned money. Since people are inherently suspicious of financial institutions, it makes it all the more imperative for banks to project a potent identity.<\/p>\n
A viable banking logo is the surrogate voice of your brand and should ideally communicate with an audience and reflect the trusting personality and the business division of the bank. Tiniest details, such as the color of your logo, the typography used, images and icons incorporated, and the shape and size of your logo can be leveraged to articulate your bank message.<\/p>\n
This is why banks need to garner a well-designed identity before they become e a faceless entity in the vast sea. In fact, logos are so vital for your banking brand that a bad logo can actually drive customers away<\/strong><\/a> and make them distrustful of you! However, since most bank logos incorporate similar elements such as colors and icons, finding an original bank logo that perfectly conveys your business message across to your audience and embodies the true essence of your bank is what sets your bank apart.<\/p>\n
![\"colors](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/05\/colors-in-bank-logo.png\" "\\"colors")
<\/a>
\nPopular Color Palettes For Bank Logos: Explore in detail here.<\/strong><\/a><\/p>\nIf you are wondering how banks communicate with their audience effectively through their logos, this is because baking and financial institutions advertise everywhere. You\u2019ll stumble upon banking identities on retail branch signs on every bumper stickers, TV commercials, street corners, and the writing stationery the bank employs. By capitalizing on the prowess of logos as their primary marketing tools<\/a>, banks glean the power to captivate potential customers and retain the old ones.<\/p>\n
What\u2019s In Popular Bank Logos?<\/h3>\n
Here are some powerful bank logos that deliver the true essence and meaning of banking sector:<\/p>\n
- \n
- Trustworthiness<\/li>\n
- Diversity<\/li>\n
- Comfort and Belief<\/li>\n
- Friendliness<\/li>\n
- Patriotism<\/li>\n<\/ol>\n
1. Citibank, Designed By Paula Scher<\/h4>\n
![\"citi](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/08\/citi-bank-logo.jpg\" "\\"citi")
<\/a><\/p>\nThe logo offers a promise of security<\/strong><\/a>. By incorporating the red arc over the lowercase \u201ct\u201d in Citibank, the logo appears to be a powerful umbrella taking care of and sheltering its trustworthy patrons.<\/p>\n
2. Suntrust, Designed By Siegel And Gale<\/h4>\n
![\"Sun](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/08\/Sun-Trust-bank-logo.jpg\" "\\"Sun")
<\/a><\/p>\nThe revamped logo of the Sun Trust bank is a beacon that reflects the diverse range, energy, and the warmth of the organization. The logo is donned up in warm hues to instill a feeling of internal warmth for the SunTrust brand and it\u2019s tight-knit, local community.<\/p>\n
3. Chase Manhattan Bank, Designed By Chermayeff And Geismar<\/h4>\n
![\"Chase](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/08\/Chase-Manhattan-Bank-logo.jpg\" "\\"Chase")
<\/a><\/p>\nWhile JPMorgan bank has merged with the Chase Manhattan Bank, The latter has still retained its original abstract symbol. The logo reinforced the element of trust by repeating the shape over and over again. The repetitive symbol is designed to nurture a sense of familiarity which makes patrons feel comfortable with entrusting their assets to the organization.<\/p>\n
4. Bank Of New Zealand, Designed By DNA Design Auckland<\/h4>\n
![\"Bank](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/08\/Bank-of-New-Zealand-logo.jpg\" "\\"Bank")
<\/a><\/p>\nThe use of the blue color alone suffices to depict loyalty, trust, and confidence. The typeface Serrano, with its welcoming italicized font, has been specifically designed for the Bank. The logo appears trustworthy, friendly, and modern all at once; all the things you look for in a bank.<\/p>\n
5. Bank Of America, Designed By Bob Wolf<\/h4>\n
![\"Bank](\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/08\/Bank-of-America-logo.jpg\" "\\"Bank")
<\/a><\/p>\nThe icon used for the Bank of America logo refers to the USA Flag, which is synonymous with patriotism. They say that the best things in life come in 3\u2019s, and this is what you see here. The double-lined pattern repeats thrice to portray familiarity and reinforcement. In addition, we are accustomed to associate blue and red duo with trust, power, strength, and excitement.<\/p>\n
Related: The Power Combo Of Red, Blue and White!<\/a><\/h3>\n
All these successful banks have employed ingenious branding designs that communicate crucial information about their strengths and values in a subconsciously effective and non-verbal way. Since the banking industry is a cutthroat arena, logo design may be a significant factor that can make or break an organization. By choosing the face of your bank wisely, you give yourself a clear advantage.<\/p>\n
Design A Distinctive Business Card That Spreads The Word<\/h2>\n
If your banking logo is the face of the brand, a business card is the initial customary greetings one usher to a potential contact. Even in the digital age, a diligently designed business card is a road map to success and opportunity. It could help your bank make money or glean a great business partnership. Despite being a small tool in your bank\u2019s marketing arsenal, business cards can have a significant bearing on your brand recognition and the success of your bank.<\/p>\n