{"id":7601,"date":"2016-08-19T12:59:05","date_gmt":"2016-08-19T12:59:05","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=7601"},"modified":"2025-08-26T10:03:20","modified_gmt":"2025-08-26T10:03:20","slug":"subway-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/subway-logo-redesign\/","title":{"rendered":"Subway Logo Redesign To Foray Into A Facelift"},"content":{"rendered":"

When the eyes of the world were riveted to the Rio Olympic opening ceremony, the popular sandwich chain Subway decided to make a subtle distraction with a brand new ad campaign that threw the avid customers in a sudden disarray.<\/p>\n

As \u2018Two spots\u2019 presented a reinvigorated logo to complement its new chain (since the \u201cbest way to stay fresh is to never get stale”), Subway also jumped on the bandwagon and is debuting a new logo to revamp the face of its brand; the first time it has expressively altered the key element of its visual identity since all the way back in 2001. Perhaps the brand decided it was high time it ditched the italic identity and treated itself to a facelift!<\/p>\n

Design A Restaurant Logo<\/a><\/div>\n

\"SubWay<\/a><\/p>\n

Something Old, Something New, Something Borrowed<\/h2>\n

While the old logo we have come to identify utilized a thick, bold font, the new logo appears more inclined towards minimalism. However, the signature arrows on the \u201cY\u201d and \u201cS\u201d are here to stay. In order to design a memorable logo<\/a>, the Sandwich chain has also announced a new symbol, similarly capitalizing on the arrows to retain a vestige of the brand\u2019s former identity.  The arrows are supposedly intended to denote the choices patrons find at Subway. In its defense, the orangier yellow and lighter green go great together and the new font does a more consistent job of exuding a sense of pathways. As to the design credit, this was a cross-functional project led by subway\u2019s creative team, working in collaboration with an array of design partners.<\/p>\n

\"SubWay\"<\/a><\/p>\n

#SearchforBetter; Subway Logo Goes To Spotlight<\/h2>\n

The new logo has already been employed in two ads, directed by the US agency MMB and premiered during the Olympic coverage. The new brand spot, \u201cClean Slate\u201d, portrays vignettes including a female teen partaking avidly in a co-ed football team, a man inspired by his daughter exercising to extend his life, a disabled man pumping iron, and a family adopting a dog from a shelter! The message: \u201cThe search for better is one of our greatest traits as humans. It\u2019s a new commitment. A bold move. Even a fresh start.\u201d<\/p>\n