{"id":7744,"date":"2016-09-02T12:31:08","date_gmt":"2016-09-02T12:31:08","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=7744"},"modified":"2024-05-03T05:47:11","modified_gmt":"2024-05-03T05:47:11","slug":"pokemon-brand-less-branding","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/pokemon-brand-less-branding\/","title":{"rendered":"The Ingredients That Go Into Pok\u00e9mon\u2019s \u201cBrand Less\u201d Branding"},"content":{"rendered":"

You must probably be acquainted with Pok\u00e9mon Go, unless you are hiding obliviously under a Pok\u00e9ball.  The monster catching frenzy has literally taken the world by storm, sweeping everything in its wake. The Niantic Labs creation has surpassed Twitter for active usage and is the most downloaded iOS game in history. The unprecedented rate at which this augmented reality mobile exploration game has spread like wildfire hasn\u2019t gone unnoticed by avid marketers.<\/p>\n

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According to a report, the average iOS user spends over 33 minutes playing Pok\u00e9mon GO, which is roughly 33% more than the time being spent on Facebook and 45% more than the time being spent on Twitter and Snapchat.<\/p><\/blockquote>\n

People are so enamored with journeying around town looking for elusive animated creatures that sore legs and escalating gas bills have become a norm. In fact, this virtual reality game has become so ubiquitous, that you are hardly likely to stumble across one person who looks at you with a blank, uncomprehensive stare when you take up the Pok\u00e9mon GO battle cry! This has intrigued our curiosity to be sure; unlike the rather obnoxious, \u201cIn-your-face\u201d branding secrets of Trump<\/strong><\/a>, how has Pok\u00e9mon Go skyrocketed to such astounding popularity without obtrusive marketing gimmicks and conspicuous branding?<\/p>\n

Seeing Is Believing; Stats Behind Pok\u00e9mon Go\u2019s Virility<\/h2>\n

How many ads have you seen yet for \u2018Pok\u00e9mon Go\u2019 leading up to its launch? High chance are that none! In a world inhabited by marketers who are employing hyper-targeted strategies to drive conversion and brand awareness from the \u201cright” audience\u201d, it rather seems like a far-fetched fantasy that success can be achieved capitalizing on a generalized approach. This is why, when Pok\u00e9mon Go became the most viral mobile app across race, genders, cultures, and generations in less than a week after its launch, marketers over the globe were awed.<\/p>\n

With little advertising or much ado, Pok\u00e9mon Go was downloaded on more than 5.6% of all Android devices in the U.S. alone, surpassed Twitter in daily active users on Android, and has been downloaded on more Android phones than Tinder! This fervent public reaction is a telling omen of the contemporary state of the digital marketing industry! While marketers have always focused their energy on seeking the right time to drive key marketing objectives, the burgeoning success of Pok\u00e9mon Go is a living testament that an agnostic reposition can work wonders when done right.<\/p>\n

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Pok\u00e9mon Go\u2019s Branding Undergoes The Scrutiny Of Our Panelists<\/h2>\n
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In order to get right down to the gist of the matter, we have asked our panelists to shed some light on the subtle branding tactics of Pok\u00e9mon Go and unearth its mysteries.<\/p>\n