{"id":775,"date":"2013-09-05T13:34:01","date_gmt":"2013-09-05T13:34:01","guid":{"rendered":"http:\/\/blog.designmantic.com\/?p=775"},"modified":"2025-04-21T07:35:23","modified_gmt":"2025-04-21T07:35:23","slug":"tips-to-make-your-logo-unique","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/tips-to-make-your-logo-unique\/","title":{"rendered":"Tips To Make Your Logo Unique"},"content":{"rendered":"

This content has been reviewed and verified by Zaheer Dodhia<\/a>, a logo and branding expert.<\/em><\/p>\n

Businesses have now realized the importance of branding because they want to establish a relationship based on trust and integrity with their consumers. Hence, visual components are necessary in making up a strong brand and that\u2019s the reason marketing experts recommend on using your brand logo everywhere!  Your logo identifies your business. It has to stand out, be unique and memorable.<\/p>\n

How To Create A Unique Logo?<\/h2>\n

Designing the logo<\/a> is a crucial process because you just have to get it right! You don\u2019t want to risk your company\u2019s sales by making common mistakes during the logo design process. For businesses, time is money. In this respect, they can take full advantage of services that can help create their customized logo design<\/a> within 5 minutes.<\/p>\n

According to Chris Moore from SMBillion<\/a>, the number one rule to establish your brand as a small or medium business is to differentiate yourself from the competition by creating unique assets like a custom logo design and writing original copy<\/a> that incorporates the logo.<\/p>\n

\n Free Logo Maker<\/a><\/div>\n

Here are some tips to make your logo unique and striking.<\/p>\n

1. Keep It Simple<\/h2>\n

The logo\u2019s design relies majorly on the font and shape choice. Both need to be simple. It\u2019s why you can easily recognize brands like McDonald\u2019s and Apple just by the logos. <\/p>\n

\"McDonalds<\/a><\/p>\n

Using too many fonts<\/a> or colors in your logo design will just confuse the consumer and not successfully communicate the message you wish to send. A simple look tells the consumer you are organized. A cluttered logo sends a negative first impression to the consumer. So don\u2019t rush when it comes to selecting the perfect font or shape, take your time and experiment to choose the perfect one. Also find a font or shapes suitable to the business and refrain from using very common ones.<\/p>\n

2. Avoid Too Many Special Effects<\/h2>\n

What is common between the Skype\u2019s new logo and the logo for the London Olympics? Both of them seem to go overboard with special effects.<\/p>\n

\"skype<\/a><\/p>\n

If your logo design needs a lot of special effects to look amazing then the design is at fault.  A well-designed logo doesn\u2019t have to rely on special effects. Design the logo without any special effects that is what makes a logo design strong. Add the effects later when you have effectively created the logo in black and white. A strong logo design looks great even without the effects.<\/p>\n

3. Don\u2019t Copy<\/h2>\n

\"Be<\/a><\/p>\n

Take a look at the first two logos. The first logo belongs to Pepsi and other belongs to Korean Air. Maybe one of them has copied it or maybe it is just a coincidence but with Pepsi being a stronger brand, Korean Airs\u2019 logo doesn\u2019t exude originality and gives a negative impression.<\/p>\n

\"CNN<\/a><\/p>\n

The same seems to be the case for the logos of CNN and the FDA. You can see the words bleeding together into one in both cases.<\/p>\n

If you want to have a strong brand identity copying, stealing or borrowing the basic shape or idea of another brand\u2019s logo is a unwise move on your part.<\/p>\n

Related: Make Your Innovative Logo Design In 5 Minutes!<\/a><\/h3>\n

4. Use Vector Graphics<\/h2>\n

Your logo has to go everywhere! For this purpose it is resized for different stationery and promotional items. If you plan to use clipart or photos for your logo design then don\u2019t. Use a software like Adobe Illustrator to design the logo because vector graphics make sure the image remains consistent when resized. Clipart in logos causes problems when reproduced. By using clip art you portray your brand is cheap! <\/p>\n

\"Twitter<\/a><\/p>\n

5. Think Out Of the Box<\/h2>\n

Brands like FedEx and Amazon embrace this concept with their logo designs and in the process, make them unique.<\/p>\n

\"FedEx<\/a><\/p>\n

Let your creativity flow while designing the logo. Compile multiple concepts and work on the ones you find best. If you are clever with making unconventional designs work then don\u2019t be afraid to take the risk. For example, if you are using a web video maker, make sure logo colors are compatible with the brand.<\/p>\n

Update:<\/h2>\n

6. Keep Your Color Scheme Simple<\/h2>\n

A logo that has too many colors looks unprofessional. As a designer, you might be tempted to add as much color as you can. This is a mistake. Remember, it isn\u2019t color that defines your logo\u2019s identity; it is how it looks. Therefore it\u2019s best that you focus on its shape before you break out the color palette<\/strong><\/a>. You can play around with different shades later but make sure that you stick to a simple PMS color<\/a> combo.<\/p>\n

\"The<\/a><\/p>\n

You can see how WWF keeps its logo simple by taking advantage of negative space. Samsung follows suit with a blue and white scheme for its logo.<\/p>\n

7. Keep Fonts To A Minimum<\/h2>\n

You might be tempted to use more than two font styles to make your logo unique. This is a common mistake. Using too many fonts in a single logo is as detrimental to a design as overused fonts. It just makes your design look messy. It might also confuse viewers.<\/p>\n

\"Nike<\/a><\/p>\n

If you want to make your logo recognizable, use no more than two fonts like Nike and Calvin Klein did –<\/p>\n

8. Avoid Visual Cliches<\/h2>\n

Anyone who sees Nike\u2019s Swoosh knows which brand it represents. Nike also gets props for the Swoosh symbol because no other brand had used it before. And symbols that have already been used become clich\u00e9d.<\/p>\n

\"verizon<\/a><\/p>\n

If you planned to use any similar symbols like a thought bubble or arcs don\u2019t. These have been too overused. If you absolutely have to use them, do so in a different way.<\/p>\n

Verizon has been criticized for its new stripped down logo<\/strong><\/a>. The \u2018tick\u2019 is a symbol that has been used by many other brands. The \u2018eye\u2019 in CBS\u2019s logo, on the other hand, seems to be unnecessary. Other brands in broadcasting, such as CNN don\u2019t need to rely on this imagery to tell audiences what they are.<\/p>\n

\n Free Logo Maker<\/a><\/div>\n

9. Use Your Own Typeface<\/h2>\n

A typeface can make or break a logo design. Remember, your aim is to make your logo stand out. One way to make it unique is to come up with a typeface of your own. Using typefaces that are overused will hardly make it unique. Take a page from successful brands like Disney and Google.<\/p>\n

\"Disney<\/a><\/p>\n

Hopefully these tips will help you out while designing an amazing logo. If you have more helpful tips , feel free to share with us in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"

This content has been reviewed and verified by Zaheer Dodhia, a logo and branding expert. Businesses have now realized the importance of branding because they want to establish a relationship based on trust and integrity with their consumers. Hence, visual … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"yoast_head":"\nTips To Make Your Logo Unique | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"A unique logo is significant for your brand's identity. 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