{"id":8002,"date":"2016-10-07T11:54:50","date_gmt":"2016-10-07T11:54:50","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8002"},"modified":"2026-01-19T12:46:43","modified_gmt":"2026-01-19T12:46:43","slug":"snapchat-goes-snap","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/snapchat-goes-snap\/","title":{"rendered":"Snapchat Goes \u2018Snap\u2019; Is Snapchat Venturing Into Hardware?"},"content":{"rendered":"

As it turns out, Snapchat isn\u2019t only expanding its horizons beyond the dimensions of the ephemeral video messaging app, but also planning a major brand overhaul to go along with the unveiling of its reticent venture into hardware. With the launch of the state-of-the-art, spectacular, and simply sexy camera-equipped \u2018Spectacles\u2019, the company has satiated all speculations of them venturing into the hardware realm. The retro glasses are all set to fly off this fall at an agreeable price tag of $129.99.  To pull off a double whammy, Snapchat is rebranding itself to Snap Inc.<\/p>\n

Free Logo Creator<\/a><\/div>\n

\"snap<\/a>
\nImage Source: Snap Inc.<\/p>\n

According to Evan Spiegel, the co-founder and CEO of Snapchat,<\/p>\n

\u201cWhen we were just getting started, it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product \u2013 but doesn\u2019t lose the fun and familiarity of our brand and team. We decided to drop the \u201cchat\u201d and go with Snap Inc.!\u201d<\/p><\/blockquote>\n

Much like the subtle branding tactics of Pok\u00e9mon Go<\/strong><\/a> and the red planet snapchat<\/a> narrative, Snapchat has much up its sleeves that we are going to see. Prior to the declaration of Snap Inc. and the launch of spectacles, Snapchat populated the billboards of myriad cities and proliferated the boards with the Snapchat ghost; only with goofy eyes this time. The new eyes seamlessly match the logo shown at the end of the leaked Spectacles promotion video, and have worked towards gradually easing an avalanche of avid followers in to the grand change.<\/p>\n

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Just noticed a @spectacles<\/a> sighting IRL pic.twitter.com\/H5RZhvq5ws<\/a><\/p>\n

\u2014 Evan (@coffeeplusvinyl) September 24, 2016<\/a><\/p><\/blockquote>\n

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Snapchat Billboard Ad 👻 pic.twitter.com\/q2Layj1sVz<\/a><\/p>\n

\u2014 Justin Wu (@hackapreneur) September 22, 2016<\/a><\/p><\/blockquote>\n

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@bizcarson<\/a> @zkahn94<\/a> just spotted on 8th and mission 👀 pic.twitter.com\/FN0XOnmW46<\/a><\/p>\n

\u2014 Sam Evans (@samueljevans) September 24, 2016<\/a><\/p><\/blockquote>\n

\u201cSpectacles\u201d; A Turn Of The Century Spectacle<\/h2>\n

The company\u2019s foray into hardware kicked off with a pair of remarkable glasses, equipped with a 115-degree camera lens on the sides, to allow you to record 10-seconds, first person videos, giving you a more tangible sense of the world around you. The spectacles will be available in three colors-coral, teal, and black- and in one fit-all size only.<\/p>\n