{"id":8026,"date":"2016-10-10T10:44:43","date_gmt":"2016-10-10T10:44:43","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8026"},"modified":"2022-10-26T09:46:45","modified_gmt":"2022-10-26T09:46:45","slug":"typography-plays-with-moods","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/typography-plays-with-moods\/","title":{"rendered":"How Typography Plays With Consumer Moods: A Dance of Letters!"},"content":{"rendered":"<p>Graphic design is crucial to the visual world, aspiring to  communicate a wide array of messages, some of which articulate emotions,  feelings, or directions. As Rick Poyner, an esteemed graphic design writer,  says, \u201cgraphic design is the communications framework through which these  messages about what the world is now and what we should aspire to. It\u2019s the way  they reach us.\u201d (Hustwit, 2007, 2:38)<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search?utm_source=typography-plays-with-moods&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Generate The Best Corporate Logos<\/a><\/div>\n<div class=\"visually_embed\" align=\"center\"><img decoding=\"async\" class=\"visually_embed_infographic\" src=\"https:\/\/visual.ly\/node\/image\/407135?_w=540\" alt=\"Font Moods: Emotions Elicited By Different Types Of Fonts!\"><\/p>\n<div class=\"visually_embed_cycle\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/a.visual.ly\/api\/embed\/407135?width=600\" class=\"visually_embed_script\" id=\"visually_embed_script_407135\"><\/script><\/p>\n<p>From <a href=\"https:\/\/visual.ly\/community\/Infographics\/business\/font-moods-emotions-elicited-different-types-fonts\" class=\"broken_link\">Visually<\/a>.<\/p>\n<\/div>\n<p>The nature and role of graphic design, whether concealed or  overt, affects all and sundry. Typography is one such element of graphic design  that has a significant role to play in determining and enhancing the overall  aesthetics of visual communication. Typography is vital in creating logos,  advertisements, print copy, and other documents. &nbsp;(McCarthy &amp; Mothersbaugh, 2002).<\/p>\n<p>According to Byrne (2004), Typography is the \u201carrangement of  words and letters that conveys meaning and information.\u201d In advertising,  typography can add to a document\u2019s personality, reinforce or communicate  messages, and even influence emotions. While Childers and Jass (2002) refer to  typography as \u201cthe subtle art of designing communication by means of the  printed word\u201d. Broos (2001) further elucidates that \u201ctypography is defined \u201cas  the deliberate use of letters\u201d, helping to make a case for typography as a  valid discipline of study with parameters and rules to follow, rather than an  ill-informed application.\u201d<\/p>\n<h2>Eliciting Emotions With Typography<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography.png\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography.png\" alt=\"eliciting emotions with typography\" title=\"eliciting emotions with typography\" class=\"alignnone wp-image-8048\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography.png 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography-150x150.png 150w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography-300x300.png 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Eliciting-Emotions-With-Typography-50x50.png 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"https:\/\/gmellor182.files.wordpress.com\/2011\/11\/335619378ef96fc1dc6262cf56a8c0b51.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>Can something as simple and innocuous as a typeface alter  the meaning and implication of your words and the design in general? Of course!  A typeface can add a new level of meaning or emphasis to your message. A  diligent study of typography can help brands connect with users and set the  tone of the entire project. The wrong typeface can leave a design feeling disjointed,  flat, and even give users the wrong impression about their products and brands.&nbsp;Be  it <a href=\"https:\/\/www.designmantic.com\/blog\/interactive-media\/expressing-kinetic-typography\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>expressing  yourself with kinetic typography<\/strong><\/a> or a more static one, designers are fast  jumping on the bandwagon to leverage the power of words.<\/p>\n<p>Typefaces go beyond the apparent written meaning and  communicate more than what appears to the eye. Featured in 2007\u2019s documentary  \u2018Helvetica\u2019, Neville Brody, a prominent graphic designer stated, \u201cThe way a  message is dressed is going to define our reaction to that message in the  advertising. So if it says, \u2018buy these jeans\u2019, and it\u2019s a grunge font, you  would expect it to be some kind of ripped jeans or to be sold in some kind of  underground clothing store. If you see the same message in Helvetica, you know  it\u2019s probably on sale at Gap\u201d.<\/p>\n<p>This insinuates that typefaces elicit an emotional response,  employ visual cues to set expectations about the product, help to communicate a  product\u2019s underlying meaning, and complement products. Therefore, scrutinizing  the emotional responses to typography has become a necessity.<\/p>\n<p>The way in which an everyday item, a logo, an advertisement,  or a sign is presented in a particular environment can have a great bearing on  a person\u2019s emotional response. When different typefaces are used in a seemingly  infinite number of ways, they elicit a wide range of emotional responses from  the readers. Graphic designers can take the same message and exhibit it in  multiple typefaces, and the immediate emotional response expected will vary.<\/p>\n<p>According to <strong>Michael  C. Place<\/strong> of the graphic design studio Build, one of the greatest  achievements of graphic designers is to elicit an emotional response from a  piece of visual communication. While a viable design for a piece may prompt a  response, it can be augmented when the design is paired with optimal  typography.<\/p>\n<p>In addition, the emotional response to a type is construed  to be at a subconscious level of the consumer. According to Will-Harris, \u201ctype  is emotional on a subliminal level because of the connotation it conveys\u201d. He  suggests that rather than conveying emotions explicitly, the reader\u2019s  associations of prior experiences with a typeface can aid them in recognizing  the typeface in another setting and what really matters to them is that they  have seen that typeface before.<\/p>\n<p>Tobias Frere-Jones of  Hoefler and Frere-Jones, a typeface design firm, also asserts that a reader can  be affected by a typeface without conscious consideration. This is akin to a  situation where a miscast actor in a role affects the viewer\u2019s experience of a  play or movie that they are watching. While they will follow through the plot,  they are bound to be less affected or involved in it. In the design realm, the  designer choosing typefaces is a casting director, and Typography is the actor  that can determine the level of involvement of the audience!<\/p>\n<p align=\"center\"><strong>\u201cNo matter what you do with your typography, it always has an impact.\u201d<\/strong><\/p>\n<h2>Manipulating Reactions And Feelings With Typography<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography.jpg\" alt=\"typography\" title=\"typography\" class=\"alignnone wp-image-8028\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography.jpg 550w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-300x182.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-495x300.jpg 495w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"https:\/\/65.media.tumblr.com\/tumblr_m4ckcsZAv11qmgc7oo1_500.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<blockquote><p>Errol Morris, a film maker and writer, conducted an experiment titled \u201cAre You an Optimist or a Pessimist?\u201d published in New York Times. During the experiment, Approximately 40,000 participants were exposed to a brief passage, followed by the question that \u201cIs it true that we live in an era of unprecedented safety?\u201d Participants were asked how confident they were in their choice.<\/p><\/blockquote>\n<blockquote><p>However, Errol Morris was more interested in discovering whether different typefaces made the facts more believable, or influenced the answers of the respondents. The passage appeared in different typefaces to different readers: Trebuchet, Comic Sans, Helvetica, Georgia, Computer Modern, and Baskerville. According to the results, Comic Sans and Helvetica failed to inspire confidence, while statements in Baskerville got the most nods of approvals. Unsurprisingly, Comic Sans gleaned the highest rate of disagreement!<\/p><\/blockquote>\n<p>Watch this video to find out how typography affects readability of text:<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/qgJdqdDBstw\" allowfullscreen=\"\" width=\"550\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>When designing with type, the visual language established  not only brings emotions into play, but also factors in physical responses. By  changing the visual language of a message, one can achieve highly dominant  control, in addition to the emotive and varied effects, while presenting the  same verbal language.<\/p>\n<p>If you look at the illustrations below, the first image  portrays a bold single large word, closely kerned and set in lowercase. Due to  the positioning in the frame, the word is rendered loud and dominant, and the  message comes across as confident, friendly, and jovial. It\u2019s like a person who  is pleased to see you coming towards you with a big smile plastered on their  lips.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-happy.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-happy.jpg\" alt=\"hello happy\" title=\"hello happy\" class=\"alignnone wp-image-8029\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-happy.jpg 550w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-happy-300x182.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-happy-495x300.jpg 495w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.mizabbyharris.com\/uploads\/6\/0\/1\/7\/60177287\/hello-happy_orig.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<p>However, despite featuring the exact same greeting, the  second illustration provides a dramatic contrast to the first. The positioning,  color, scale, case, and font all suggest a considerably more hesitant and  distant greeting. In fact, the reader can even go so far as to construe that  the person speaking would have preferred to ignore them completely or even wanted  to acknowledge them in the first place.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-new-light.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-new-light.jpg\" alt=\"hello new light\" title=\"hello new light\" class=\"alignnone wp-image-8030\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-new-light.jpg 550w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-new-light-300x182.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/hello-new-light-495x300.jpg 495w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.mizabbyharris.com\/uploads\/6\/0\/1\/7\/60177287\/hello-new-light_orig.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<p>Reading these illustrations aloud would help you appreciate  the different effects of visual language instantly. The first example reads out  as a loud enthusiastic call that radiates openness, friendliness, and delight.  On the other hand, the latter illustration would be delivered in an almost  hesitant voice and a much quieter tone, lacking the joy and assurance of the  first. The infinite range of typographic alternatives help achieve dramatic or  subtle changes in tone of voice and volume.<\/p>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" align=\"center\">\n<tbody>\n<tr style=\"background:#585858;color:#fff;padding:10px 0px;\">\n<td width=\"50%\" valign=\"top\"> <strong>Positive Type Associations<\/strong><\/td>\n<td width=\"50%\" valign=\"top\"><strong>Negative Type Associations <\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Rounded lettering<\/td>\n<td valign=\"top\">Letters with harsh lines or strokes<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Serifs with thin strokes<\/td>\n<td valign=\"top\">Thick strokes<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Modern typefaces<\/td>\n<td valign=\"top\">Shaky strokes or messy handwriting<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Type styles with flourishes or log tails<\/td>\n<td valign=\"top\">All caps lettering<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Novelty typefaces<\/td>\n<td valign=\"top\">Old-style types or Black letters<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Open lettering<\/td>\n<td valign=\"top\">Tight lettering<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Fancy scripts<\/td>\n<td valign=\"top\">Ransom lettering style (using mixed typefaces)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" align=\"center\">\n<tbody>\n<tr style=\"background:#585858;color:#fff;padding:10px 0px;\">\n<td width=\"50%\" valign=\"top\"><strong>Positive space associations<\/strong><\/td>\n<td width=\"50%\" valign=\"top\"><strong>Negative space associations<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Consistent leading for type<\/td>\n<td valign=\"top\">Poor alignment of objects<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Open space<\/td>\n<td valign=\"top\">Tight space<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Use of a grid\/Organization    of elements<\/td>\n<td valign=\"top\">Elements that are too large or small in context of other items<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Element spacing and Common text wrap<\/td>\n<td valign=\"top\">Broken spaces between text that render text illegible<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Contrast between negative and spaces and other elements<\/td>\n<td valign=\"top\">Lack of order and organization<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Plenty of margins<\/td>\n<td valign=\"top\">Elements that bump against one another or Overlapping elements<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Moods Of Fonts<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-of-Fonts.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-of-Fonts.jpg\" alt=\"moods of fonts\" title=\"moods of fonts\" class=\"alignnone wp-image-8031\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-of-Fonts.jpg 520w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-of-Fonts-300x184.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-of-Fonts-489x300.jpg 489w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><br \/>\n<a href=\"http:\/\/cdn.mos.cms.futurecdn.net\/4cf4c2da0740ce0dab5154ef6eb6cd1a.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>Rosalind Picard and Kevin Larson presented their findings on  the effects of typography on cognitive performance and reader moods, in their  paper titled \u2018The Aesthetics of Reading\u2019. 20 participants were divided in  groups of 10, and given a specially typeset issue of&nbsp;The New  Yorker&nbsp;on a tablet device to read for 20 minutes. One group got a properly  typeset version, while the other got a badly typeset version (with spaced out  words using Courier). Participants were interrupted at random during the study  and asked to conjecture how much time they thought had passed since they  started reading. People having a positive mood experience underestimated the  amount of time that had passed and found their task amusing. Needless to  mention which group that was!<\/p>\n<p>Learning from the experiment, good typography has a  significant impact on the moods of the readers. People reading a well typeset  page find that time flies faster since they are more immersed in the  experience. In addition, the research has shown that positive mood enhances  creative problem solving. Since typography has been known to influence mood, by  extension, it is also possible that good typography has a direct impact on  cognitive productivity.<\/p>\n<p>Each emotion that we feel incorporates a gamut of feelings,  and these can be portrayed typographically as well, in the absence of a  physical voice. Psychologists Julie Gross and Samuel Juni requested 102 New  York University students to peruse a New York Times satirical article. Each  student was given the reading randomly printed in either Times New Roman or  Arial. When the students were asked to rate the article, those who were given  the post in Times New Roman, reported it as being angrier and funnier, than  when read in Arial. Needless to say, Fonts have a mood of their own, and the  same message can be contorted or blown out of proportion by using the wrong typography.  Advertisers would do well to remember the tone they are trying to convey across  to their audience, and the right font to accompany it!<\/p>\n<h2>Injecting Personality And Character In Designs With Typography<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Type-is-power.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Type-is-power.jpg\" alt=\"type is power\" title=\"type is power\" class=\"alignnone wp-image-8032\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Type-is-power.jpg 675w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Type-is-power-300x164.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Type-is-power-500x274.jpg 500w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/a><br \/>\n<a href=\"https:\/\/3.bp.blogspot.com\/-qPkzzTSg2Wk\/Vsm8BK_bBBI\/AAAAAAAADvY\/rS-4o_eyFLA\/s1600\/Type-is-power.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>It\u2019s imperative to comprehend that typography is more than  just a tool; it has a character of its own. The visual character of a type  imposes on the text almost as much as the tone, cadence, and voice of a person  influences the reading of a speech. Since we are able to perceive personality  in things&nbsp;and nurture relationships in our minds based on that personality,  we can use typography to communicate personality.<\/p>\n<p>In order to do so, the following considerations should be  heeded:<\/p>\n<ul style=\"margin-left:30px;\">\n<li>Defining the tone of voice  and giving just one personality<\/li>\n<li>Select the main typeface  carefully if you are worried how the font will look, so that it can lend  personality to your design.<\/li>\n<li>Fitting in with the  context.<\/li>\n<\/ul>\n<p>Only this way can you capitalize on typography to forge a  strong relationship and interact consistently with your audience. Here are a  few personalities that brands have imbued in their designs using typography:<\/p>\n<h3>Personality #1: Heartwarming, Human, And Personal<\/h3>\n<p>The feelings you want to evoke in this case are&nbsp;authenticity,  friendliness, and spontaneity.&nbsp;Fonts used for this purpose are handwritten  or script typefaces.<\/p>\n<h4>Tim Horton\u2019s<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Tim-Horton\u2019s.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Tim-Horton\u2019s.jpg\" alt=\"tim hortons\" title=\"tim hortons\" class=\"alignnone wp-image-8033\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Tim-Horton\u2019s.jpg 743w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Tim-Horton\u2019s-300x129.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Tim-Horton\u2019s-500x215.jpg 500w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.pinterest.com\/pin\/207728601540922635\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>In order to lend their cover photos a bit of personality and  warmth, the Canadian based Coffee shop <a href=\"https:\/\/www.timhortons.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Tim  Horton\u2019s<\/strong><\/a>, has gone the chalkboard route with beautifully hand-sketched  snowflakes, and big hand-written heading to adorn this cover design, greeting  the visitors and spreading a feeling of holiday joy. Since the brand cares  about tradition and quality, you get the same feeling looking at their cover as  when peering at a blackboard in a bar. That feeling is construed as comfort.  The spontaneous, imperfect look of the design is part of its charms and what  makes this design appear human, compared to if slick graphics had been  employed.<\/p>\n<h4>Marie Guillaumet<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Marie-Guillaumet.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Marie-Guillaumet.jpg\" alt=\"marie guillaumet\" title=\"marie guillaumet\" class=\"alignnone wp-image-8034\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Marie-Guillaumet.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Marie-Guillaumet-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Marie-Guillaumet-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.sytian-productions.com\/blog\/wordpress\/wp-content\/uploads\/2016\/06\/typography-web-design-sample.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>In order to personalize the portfolio, the designer has employed handwritten typeface beautifully to give a sense of the personal  involvement of the designer in the production process. The typography  establishes a sense of uniqueness and individuality connected with the designer,  and her works in turn. Hand-drawn icons perfectly complement the handwritten  type, adding an element of character to the website design. Looking at the  design gives a feeling of peering into the visual diary of <a href=\"http:\/\/marieguillaumet.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Marie Guillaumet<\/strong><\/a> herself, which is  appealing for prospective clients.<\/p>\n<h3>Personality #2: Fun, Quirky, And Informal<\/h3>\n<p>When you want your design to appear informal and fun, a wide  range of typefaces fit the bill. However, the important thing is fitting in the  typefaces with the context. The feelings you want to evoke here are exuberance,  joy, humor, and happiness.<\/p>\n<h4>WakWaw<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/WakWaw.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/WakWaw.jpg\" alt=\"wakwaw\" title=\"wakwaw\" class=\"alignnone wp-image-8035\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/WakWaw.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/WakWaw-300x150.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/WakWaw-500x250.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.webdesignerdepot.com\/cdn-origin\/uploads\/2013\/02\/20.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<p>Keeping their tone of voice humorous and fun, \u2018<a href=\"http:\/\/wakwaw.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>WakWaw\u2019<\/strong><\/a> website aims to portray their passion  about interactive media and out of the box thinking which has added to their  credibility and popularity over the years. The tone and the design elements  seem to complement their creativity perfectly, and the company knows that people  in a&nbsp;positive mood&nbsp;are more likely to perform a desired task. Using a  wide array of colors and font sizes, the designer has given movement to the  page, enabling a hint at humor, yet maintaining a homogenous look and feel,  such as consistent W\u2019s and E\u2019s throughout the design.<\/p>\n<h4>Donguri Music<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Donguri-Music.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Donguri-Music.jpg\" alt=\"donguri music\" title=\"donguri music\" class=\"alignnone wp-image-8036\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Donguri-Music.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Donguri-Music-300x169.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Donguri-Music-500x281.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"http:\/\/designmodo.com\/wp-content\/uploads\/2014\/12\/h.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>The website design for this music website couldn\u2019t have been  more playful and inventive. Just looking at the creative use of typography, we  can see that they are a bunch of people who love what they do and are quirky to  the bone! The homepage of <a href=\"http:\/\/reeoo.com\/donguri-music\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Donguri  Music<\/strong><\/a> incorporates an eye-catching slogan constituted of typography in the  form of colorful moving shapes. The incorporation of musical notes and euphemism  into this typographical slogan is a refreshing touch!<\/p>\n<h3>Personality #3: Functional, Formal And Professional<\/h3>\n<p>When you aspire to inspire feelings of credibility, professionalism,  and seriousness from your designs, refrain from using more than two typefaces in  your design, and that too the classic ones; sans serif and serif.<\/p>\n<h4>Nate Navasca<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca.jpg\" alt=\"nate navasca\" title=\"nate navasca\" class=\"alignnone wp-image-8037\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca-300x210.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca-768x538.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nate-Navasca-429x300.jpg 429w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\n<a href=\"https:\/\/onepagelove.com\/wp-content\/uploads\/2013\/05\/nate.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p><a href=\"http:\/\/navasca.com\/nate\/index.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Nate Navasca<\/strong><\/a> aspires to instill feelings of reliability and trust in the audience. Since  their audience is a diverse amalgamation of demographics, they play it safe by  leveraging a traditional young, bold sans serif font for the headline, and a  more traditional serif for breadcrumbs and body text. The designer has focused  on simplicity, professionalism, and functionality here, and it has paid off.<\/p>\n<h4>Nitwinski<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski.jpg\" alt=\"nitwinski\" title=\"nitwinski\" class=\"alignnone wp-image-8038\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski.jpg 800w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski-300x240.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski-768x614.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Nitwinski-375x300.jpg 375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.howdesign.com\/wp-content\/uploads\/1410.png\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<p>This is a wonderful example of how typography can make your  design appear serious, and no-nonsense professional. It\u2019s interesting to see  how the designer has used the thickness of the circle to the left to reflect  the thickness of the serif type, while the circles below the text match the  thickness of the font they encompass. These unified elements render a very  refined and proficient look to the design.<\/p>\n<h3>Personality # 4: Walking Down The Lane, Creating Memories<\/h3>\n<p>They say typography can narrate an entire story. According  to the Greek Philosopher Aristotle, people can easily commit to memory stories  if they recognize a main plot, a start, and a conclusion. Thus, if you want to  create a unique experience and enhance memories, you need a sophisticated font  that helps the audience reminisce something else through association. In this  case, the feelings that you want to evoke are that of interaction, desirability,  and engagement. The choice of fonts can run the gamut from a simple sans serif  to more intricate scripts.<\/p>\n<h4>The Black Sparrow<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/The-Black-Sparrow.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/The-Black-Sparrow.jpg\" alt=\"the black sparrow\" title=\"the black sparrow\" class=\"alignnone wp-image-8039\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/The-Black-Sparrow.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/The-Black-Sparrow-300x157.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/The-Black-Sparrow-500x262.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nImage: The Black Sparrow<\/p>\n<p>The website for Black Sparrow has been given a vintage look. The wide array of typefaces employed  in the design help to establish a rustic, eclectic feel in the design. For this  drinkery and lounge, the theme is inspired from the writings of Charles  Bukowski, reflected in its old typewriter-style logo and literary elements. Looking  at the website, one is transported all the way back to the 1930\u2019s, and the black  and white sparrow illustrations further fortifies it.<\/p>\n<h4>Ride For The Brand<\/h4>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Ride-for-the-brand.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Ride-for-the-brand.jpg\" alt=\"ride for the brand\" title=\"ride for the brand\" class=\"alignnone wp-image-8040\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Ride-for-the-brand.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Ride-for-the-brand-300x160.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Ride-for-the-brand-500x267.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"http:\/\/line25.com\/wp-content\/uploads\/2014\/hipster\/17.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>The <a href=\"http:\/\/rideforthebrand.net\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong>Ride creative<\/strong><\/a> agency is telling an entirely different story. Old style pictures, ink  drawings, and white and black flourishes adorn the entire design. However, what  really rings a bell and transports the audience all the way back to the Old  Wild West is the use of myriad hand-tooled and chiseled typefaces. Since the  Ride is an agency based off Texas, the association is pretty conspicuous  throughout the design. The design is extremely inviting and fun, while being  decorative.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/jPhDGKoHCK8\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h2>Typography In Advertisement<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-in-Advertisement.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-in-Advertisement.jpg\" alt=\"typography in advertisement\" title=\"typography in advertisement\" class=\"alignnone wp-image-8041\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-in-Advertisement.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-in-Advertisement-300x233.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Typography-in-Advertisement-386x300.jpg 386w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"http:\/\/ruelas2dart.weebly.com\/uploads\/8\/7\/0\/8\/8708841\/1481285.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>A tangible relationship exists between advertising and  typography. A brief glance at any poster, newspaper, billboard, or any other  advertisement provides a concrete proof that the right use of typography to  articulate the information the advertiser aspires to communicate, is possibly  the most imperative part of advertisements of certain types. The key message  that the business entity is seeking to communicate often appears highlighted,  colored, enlarged and bold to ensure no reader inadvertently passes it by  oblivious. This becomes so attractive and appealing that the target audience is  automatically lured towards the visual aspect of the advert. (Bohn 2001,  20-22).<\/p>\n<p>Even the type of font used goes a long way in determining  the impact of the text. According to the US designer Mark Simonson, certain  fonts act as \u201cnovice magnets\u201d. He says that most fonts look more or less the  same to an average person. But, a typeface calls attention to itself if it  possesses a strong flavor and personality. Not only does it become easy to  recognize, but when the people do recognize it, it makes them feel like they  know something about fonts; making their documents look \u201cspecial\u201d when the font  is employed.<\/p>\n<h2>Brands Upping Their Typographic Game<\/h2>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Brands-Upping-their-Typographic-Game.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Brands-Upping-their-Typographic-Game.jpg\" alt=\"brands upping their typographic game\" title=\"brands upping their typographic game\" class=\"alignnone wp-image-8042\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Brands-Upping-their-Typographic-Game.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Brands-Upping-their-Typographic-Game-243x300.jpg 243w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nImage: Victors And Spoils<\/p>\n<p>This artistic advertisement by the AD agency Victors and Spoils, takes a fresh perspective on typography. Instead of the usual practice  of honing type on the computer, the agency hand created letters out of the very  material they are marketing. Not only does the type really make a bold statement,  but it is so strong that the need of any extra visuals is omitted.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips.jpg\" alt=\"creative ad for chupa chips\" title=\"creative ad for chupa chips\" class=\"alignnone wp-image-8043\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips.jpg 600w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips-300x295.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips-305x300.jpg 305w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/creative-AD-for-Chupa-chips-50x50.jpg 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<a href=\"https:\/\/s-media-cache-ak0.pinimg.com\/564x\/dc\/8a\/78\/dc8a785e614ea6604a2720e7d5358b44.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>This creative AD for Chupa chips is an interesting take on  3D text, taking its letterings and transforming them into the product it is  advertising; a lollipop. The sweetness and the sumptuousness of the candy is  complemented well by the candied appearance of the text and the tagline, \u2018impossible  to take out of your mouth\u2019. By 3D rendering the type, the advert appears much  more awe-inspiring than simply displaying the text alongside the product.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/lending-visual-meaning-to-text.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/lending-visual-meaning-to-text.jpg\" alt=\"lending visual meaning to text\" title=\"lending visual meaning to text\" class=\"alignnone wp-image-8044\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/lending-visual-meaning-to-text.jpg 640w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/lending-visual-meaning-to-text-212x300.jpg 212w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/creativeoverflow.net\/wp-content\/uploads\/2012\/06\/08_typog.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>This print ad is ingenious in its use of typography, by  lending visual meaning to text. Since the advertisement seeks to insinuate the  importance of balancing work with leisure, half the text is written in a  perfectly professional, san serif font in a somber grey, while the other half  is a kaleidoscope of colors, patterns, and creative imagery shaped into the  letters. What a stroke of genius.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/language-school.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/language-school.jpg\" alt=\"language school\" title=\"school\" class=\"alignnone wp-image-8045\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/language-school.jpg 640w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/language-school-300x215.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/language-school-418x300.jpg 418w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/creativeoverflow.net\/wp-content\/uploads\/2012\/06\/11_typog.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>The key to successfully executing an advertisement that  capitalizes on technology is to lend visual meaning to it. Since a language  school is being promoted in this ad, it depicts the visualization of refreshing  a language that a person was once familiar with, yet the joy of learning it  again.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design.jpg\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design.jpg\" alt=\"typography design\" title=\"typography design\" class=\"alignnone wp-image-8046\" width=\"550\" height=\"\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design.jpg 861w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design-215x300.jpg 215w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design-768x1070.jpg 768w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/typography-design-735x1024.jpg 735w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.adsoftheworld.com\/media\/print\/amnesty_international_leg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image: Ads of the World<\/a><\/p>\n<p>As part of a campaign for a complete ban on landmines, the  ad features illustration of how when you lose a leg, you lose much more. Shaped  as a leg below the stump, the designer has creatively employed typography to  depict the things that a person is devoid of when they lose their leg.<\/p>\n<h3>References<\/h3>\n<ul style=\"margin-left:30px;font-size:12px;\">\n<li>Hustwit, G. (Producer and  Director) (2007). Helvetica [DVD]. New York City: New York: Plexifilm<\/li>\n<li>McCarthy, M. S., &amp;  Mothersbaugh, D. L. (2002). Effects of typographic factors in advertisingbased  persuasion: A general model and initial empirical tests. Psychology &amp;  Marketing, 19, 663-691<\/li>\n<li>Childers, T. L., &amp;  Jass, J. (2002). All dressed up with something to say: Effects of typeface  semantic associations on brand perceptions and consumer memory. Journal of  Consumer Psychology, 12, 93-106.<\/li>\n<li>Will-Harris, D. (2000).  Choosing and using type. Retrieved on July 13, 2008, from <a href=\"http:\/\/www.will-harris.com\/use-type.htm\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">will-harris.com<\/a>.<\/li>\n<li>Bohn, Willard.  2001.&nbsp;Modern Visual Poetry, Cranbury, NJ: University of Delaware Press.<\/li>\n<li>Emotional response to  typogrpahy: the role of typographic variations in emotional response to  advertising by kevin l. Guthrie, University of Florida, 2009<\/li>\n<li>Isen, A.M., Daubman, K.A.,  Nowicki, G.P. (1987). Positive Affect facilitates creative problem  solving.&nbsp;Journal of Personality and Social Psychology<\/li>\n<\/ul>\n<style>\ntd{padding:8px 10px !important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Graphic design is crucial to the visual world, aspiring to communicate a wide array of messages, some of which articulate emotions, feelings, or directions. As Rick Poyner, an esteemed graphic design writer, says, \u201cgraphic design is the communications framework through &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/typography-plays-with-moods\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[],"class_list":["post-8026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Typography Aid Consumer Moods | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Typography can insinuate mood in a design and change the very implication of words in a copy. 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The key to a great design is to master the art of wordplay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designmantic.com\/blog\/typography-plays-with-moods\/\" \/>\n<meta property=\"og:site_name\" content=\"DesignMantic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignMantic\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-10T10:44:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-26T09:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2016\/10\/Moods-And-Emotions.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evan Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/EvanBrownDM\" \/>\n<meta name=\"twitter:site\" content=\"@designmantic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evan Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Typography Aid Consumer Moods | DesignMantic: The Design Shop","description":"Typography can insinuate mood in a design and change the very implication of words in a copy. 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