{"id":8164,"date":"2016-10-28T11:37:32","date_gmt":"2016-10-28T11:37:32","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8164"},"modified":"2025-04-24T13:50:45","modified_gmt":"2025-04-24T13:50:45","slug":"7-ways-logo-boost-smbs-this-halloween","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/7-ways-logo-boost-smbs-this-halloween\/","title":{"rendered":"7 Ways Logo Design Can Boost The Business Game Of SMBs This Halloween"},"content":{"rendered":"<p>Halloween is one of the highest-grossing holidays of the year. Last year, in 2021, people spent $10.6B during the spooky season. It was the largest amount spent in the history of Halloween spending. For businesses, big and small, it was a sign to gear up their marketing for Halloween and get ready for some serious amount of profits.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logo-design?utm_source=7-ways-logo-boost-smbs-this-halloween&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Find A Perfect Logo Design Here<\/a><\/div>\n<p>If you are an SMB and looking to get your own nibble of this very delicious pie, the work starts with getting your logo ready for Halloween.<\/p>\n<p>Here\u2019s how you can <a href=\"https:\/\/www.designmantic.com\/blog\/20-super-villain-illustrations-halloween\/\" target=\"_blank\" rel=\"noopener noreferrer\">up your spook-game this Halloween<\/a> and make people remember you fondly with your logo design.<\/p>\n<h2>1. Add Halloween Imagery<\/h2>\n<p>Arguments can be made for subtle aesthetics in branding, but not when it comes to Halloween. This is a time when OTT is the bare minimum you can do.<\/p>\n<p>So take this philosophy  and <a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/brand-logos-post-zombie-apocalypse-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">decorate your business logo with some Halloween flair<\/a>:  creepy ghosts, ghouls, and goblins. Jack-o-lanterns, bats, witch\u2019s hat and  broom, gnarly trees, and gravestones are also some of the most popular  Halloween images you can try.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Add-Halloween-imagery.jpg\" alt=\"Add Halloween Imagery\" title=\"Add Halloween Imagery\" width=\"700\" height=\"352\"><\/p>\n<p>Once you have decorated your logo, don\u2019t stop there. Take it up a notch and arrange all your web icons in a cascade of scary buttons. This may include your social media icons, your Halloween-y call-to-action buttons, and your menu tab, too.<\/p>\n<h2>2. Introduce spooky animations<\/h2>\n<p>We all love an animated logo that we can engage with and be entertained by. A logo that can tip its witch hat to you when you hover over it, or a scary jack-o-lantern that gives you a creepy smile worthy of Joker as you try to click on it.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/giphy.com\/embed\/8KTOnnpLxzAU8\" class=\"giphy-embed\" allowfullscreen=\"\" width=\"427\" height=\"480\" frameborder=\"0\"><\/iframe><\/p>\n<p>Animating your logo will make the fear come alive in your design. You can make the bats fly out of it, turn the font into a dripping mess of red-hot blood, or even add some sounds to it to inspire some honest-to-God dread in everyone.<\/p>\n<h2>3. Bring In A Mascot<\/h2>\n<p>Even if your brand doesn\u2019t have a mascot, do not let it deter you from introducing one this Halloween season.<\/p>\n<p><a href=\"https:\/\/www.designmantic.com\/blog\/mascots-humanizing-the-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mascots are intelligent brand elements<\/a> that  endear a brand to its audience. It becomes a more alive version of your brand  that people can communicate with, interact with, and have human-like feels about.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Bring-In-A-Mascot.jpg\" alt=\"Bring In A Mascot\" class=\"wp-image-20819\" title=\"Bring In A Mascot\" width=\"700\" height=\"528\"><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/154381693\/Halloween-is-Coming?tracking_source=search_projects%7Challoween+logo\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">behance\/catalyst labs<\/a><\/p>\n<p>You can use this year\u2019s Halloween to introduce a brand-new Halloween mascot for your brand. It can be in the shape of an animal, cartoon, human-figure, or anything else that your imagination produces \u2014 as long as it\u2019s scary and spooky.<\/p>\n<h2>4. Make The Background Eerie<\/h2>\n<p>If you are not ready for anything major, like introducing a brand-new Halloween mascot, perhaps something subtler may be more up your alley. Something like creating a new background for your brand logo.<\/p>\n<p>This trick works best for brands that want to celebrate the spirit of the holiday but without too much hoopla. A business that wants to retain its serious and professional imagery. A lawyer\u2019s office, perhaps. Or something to do with a financial company logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Make-The-Background-Eerie.jpg\" alt=\"Make The Background Eerie\" class=\"wp-image-20820\" title=\"Make The Background Eerie\" width=\"700\" height=\"431\"><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/86520967\/Fanta-Halloween-Special?tracking_source=search_projects%7Challoween+branding\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">behance\/Rainer Michael<\/a><\/p>\n<p>By changing the background of your logo, you celebrate the holiday without changing anything about your brand personality.<\/p>\n<h2>5. Throw In A Creepy Font<\/h2>\n<p>For brands that have wordmarks or other typography-based logos, DesignMantic, for example, there are tons of ways you can dress up your fonts to make your customers\u2019 skin crawl and make your logo look really spooky.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Throw-In-A-Creepy-Font-1.jpg\" alt=\"Throw In A Creepy Font\" title=\"Throw In A Creepy Font\" width=\"700\" height=\"704\"><\/p>\n<p><a href=\"https:\/\/www.1001fonts.com\/feast-of-flesh-bb-font.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Feast of Flesh<\/a>, <a href=\"https:\/\/www.1001fonts.com\/a-theme-for-murder-font.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Theme for Murder<\/a>, <a href=\"https:\/\/www.1001fonts.com\/gypsy-curse-font.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Gypsy Curse<\/a>, <a href=\"https:\/\/www.1001fonts.com\/nemo-nightmares-font.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Nemo Nightmares<\/a>, and <a href=\"https:\/\/www.1001fonts.com\/zombie-holocaust-font.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Zombie Holocaust<\/a> are some of the top free fonts that will do justice to your desire of creepy-fying your font-based logo.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Throw-In-A-Creepy-Font.jpg\" alt=\"Throw In A Creepy Font\" class=\"wp-image-20821\" title=\"Throw In A Creepy Font\" width=\"700\" height=\"884\"><br \/>\nImage Source: <a href=\"https:\/\/www.behance.net\/gallery\/72030695\/Trick-or-trip?tracking_source=search_projects%7Challoween+typography\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">behance\/Romain Billaud<\/a><\/p>\n<p>For those of you who aren\u2019t willing to write their entire brand name in a new font and are concerned about brand recognition, a few changes for a few days won\u2019t hurt your brand. Still, if you don\u2019t want this commitment, you can get the same effect at a lower level by playing around with a few letters instead of the entire name.<\/p>\n<h2>6.\tVoodoo-color Accents<\/h2>\n<p>Another low-key trick of making your logo look Halloween-ready is to play around with some color. Even if you are not yet ready to give your logo the full color treatment, a few pops of holiday-specific hues will go a long way.<\/p>\n<p>Nike usually celebrates the spirit of the season by coloring its iconic Swoosh a bright pumpkin-yellow.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/Voodoo-color-accents.jpg\" alt=\"Voodoo-color Accents\" class=\"wp-image-20824\" title=\"Voodoo-color Accents\" width=\"700\" height=\"396\"><br \/>\n<a href=\"https:\/\/i.ytimg.com\/vi\/H9BP4ubE4wA\/maxresdefault.jpg\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Image Source<\/a><\/p>\n<p>These color accents allow well-known brands to keep themselves and their branding relevant and responsive while staying true to their core character.<\/p>\n<p>A clear, meaningful tagline has always been one of the great brand assets. It communicates a brand\u2019s purpose and its personality in a short and catchy phrase that, hopefully, becomes memorable. Crest, the oral hygiene brand, launched a \u2018<a href=\"https:\/\/sweetiessweeps.com\/2021\/10\/crest-halloween-bringonthecandy-safe-giveaway.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" class=\"broken_link\">Bring On The Candy!<\/a>\u2019 campaign last year at  Halloween and drew great praise.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/An-uncanny-tagline.jpg\" alt=\"An uncanny tagline\" class=\"wp-image-20817\" title=\"An uncanny tagline\" width=\"700\" height=\"540\" srcset=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/An-uncanny-tagline-300x230.jpg 300w, https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/An-uncanny-tagline-650x500.jpg 650w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nImage Source: sweetiessweeps.com<\/p>\n<p>Not only was the tagline so clever, it was also brilliantly apt and funny. Instead of lecturing its audience not to eat candy, the brand encouraged them to get more of it because Crest is there to take care of you.<\/p>\n<p>Another great example:<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.designmantic.com\/blog\/wp-content\/uploads\/2022\/10\/An-uncanny-tagline-2.jpg\" alt=\"An uncanny tagline\" class=\"wp-image-20818\" title=\"An uncanny tagline\" width=\"700\" height=\"995\"><br \/>\n<a href=\"https:\/\/jose-sancho.com\/scary-clown-night\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Image Source<\/a><\/p>\n<p>A sooper fun way to connect with your audience.<\/p>\n<h2>Lastly, Give Away Free Trick-Or-Treat Bags Decorated With Your Logo.<\/h2>\n<p>Nothing shouts Halloween louder than candy and all delectable treats set to tantalize your sweet tooth.<\/p>\n<p>If you truly want to infuse the spirit of Halloween to your business, get customized reusable goody bags designed, adorned with your logo on the front. Fill them up with scrumptious treats, and perhaps a coupon for a return visit plus your business card.  Then make sure no clients or customers leave without carrying off a bag.<\/p>\n<h3 class=\"related-post\">Related: <a href=\"https:\/\/www.designmantic.com\/blog\/13-halloween-resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">21 Halloween Resources To Design The Living Daylights Out!<\/a><\/h3>\n<p>Granted, the candy will be devoured soon enough and the wrappers ditched down the drain, but the festive gesture and the goody bags flaunting your company logo will keep your business in their minds for a long time to come.<\/p>\n<div style=\"margin-top:40px; margin-bottom:40px;\" align=\"center\"><a href=\"https:\/\/www.designmantic.com\/logos\/search\/halloween?utm_source=7-ways-logo-boost-smbs-this-halloween&amp;utm_medium=topbutton&amp;utm_campaign=ctatracking\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Create A Spooky Halloween Logo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Halloween is one of the highest-grossing holidays of the year. Last year, in 2021, people spent $10.6B during the spooky season. It was the largest amount spent in the history of Halloween spending. For businesses, big and small, it was &hellip; <a href=\"https:\/\/www.designmantic.com\/blog\/7-ways-logo-boost-smbs-this-halloween\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"class_list":["post-8164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Your Logo on Halloween | DesignMantic: The Design Shop<\/title>\n<meta name=\"description\" content=\"Instead of splurging a fortune to come out with a splash this Halloween, SMBs can simply play around with their logo design to make a mark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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