{"id":838,"date":"2013-10-10T09:21:40","date_gmt":"2013-10-10T09:21:40","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=838"},"modified":"2022-06-20T09:20:40","modified_gmt":"2022-06-20T09:20:40","slug":"smbs-misconceptions-about-designing-logos","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/smbs-misconceptions-about-designing-logos\/","title":{"rendered":"All That Glitters Is Not Gold: Common Misconceptions Of SMBs About Designing Their Logos"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n
Designing a logo affects the business for time to come; it defines a company for potential consumers, and is the first thing needed to draw a customer in. It has to match the product being sold, appeal to the masses, and be cost effective for small and medium scale businesses. There are often misconceptions when it comes to logos, whether they are about the design, the importance, or how to design them. The most common ones, however, have simple solutions.<\/p>\n
\n Generate Your Logo<\/a><\/div>\n<\/td>\n<\/tr>\n
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Related: Tips To Make Your Logo Unique<\/a><\/h3>\n<\/td>\n<\/tr>\n

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    Copying large scale business logos<\/h2>\n<\/ul>\n

    Copying large scale business logos is a mistake that most SMBs make, in the hopes of finding success the way the larger scale business has. While this seems as if it could increase potential buyers, it only makes it harder to differentiate between your brand and another. It could also bring about possible legal action if the logo is already trademarked. Originality is a must when it comes to designing a logo, so consumers can identify a brand image. Brand image is the impression a company holds, and if not original, a company could lose potential customers.<\/td>\n<\/tr>\n

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    Using high scale business techniques<\/h2>\n<\/ul>\n

    Some of the leading businesses around the world have logos that are recognized from miles away, such as the \u2018M\u2019 for McDonalds, or the check for Nike. SMBs need to realize that these companies have the ability to make simple logos without their brand names because they have already created an image that is known to millions of people. Small scale businesses do not have the exposure yet to just rely on a simple logo that does not give a clear visual of what the business sells. Simplicity is always for the best, but creating a logo that is too simple may hinder your business\u2019 popularity.<\/td>\n<\/tr>\n

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    Following the trends<\/h2>\n<\/ul>\n

    As mentioned before, a logo will represent a company as long as it is kept running, and to extend this period of time, a logo should seem timeless. Following trends that will only last for around a year, such as circles, flashy lights, or certain fonts, can lessen the possibility of a logo standing the test of time. An example of this could be the WWF organization, which has changed their logo as well as the font accompanying it to make it relevant to the current times. Choosing a logo that looks timeless will keep a company from having to constantly recreate their logo.<\/td>\n<\/tr>\n

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\n Make A Logo Design<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n