{"id":8476,"date":"2016-12-06T11:59:31","date_gmt":"2016-12-06T11:59:31","guid":{"rendered":"https:\/\/www.designmantic.com\/blog\/?p=8476"},"modified":"2025-08-26T10:01:00","modified_gmt":"2025-08-26T10:01:00","slug":"taco-bell-logo-spawns-distrust","status":"publish","type":"post","link":"https:\/\/www.designmantic.com\/blog\/taco-bell-logo-spawns-distrust\/","title":{"rendered":"New Logo Of Taco Bell Spawns Distrust"},"content":{"rendered":"

Taco Bell just ringed in the week with a new address and\u2026 a whole new look!<\/strong><\/p>\n

From their Kit Kat quesadillas to Doritos Locos tacos, Taco Bell has established itself as the master of reinventing Tex-Mex staples in pretty intriguing ways. Recently the fast food Grande has channeled their acumen for reinvention into revamping their logo; just in time for debuting their new Vegas Strip location! Ostensibly, the logo makeover was maneuvered to fit the chain into today\u2019s multidiscipline, multimedia branding requirements better than the previous identity!<\/p>\n

Free Logo Maker<\/a><\/div>\n

According to Taco Bell, the new logo takes after its predecessor, introduced in 1995. The logo design<\/a> was completed in collaboration with TBD, Taco Bell’s internal design, and the creative consultancy Lippincott. According to Lippincott, by opening up the bell, the easily recognizable shape can be filled in with a wide array of textures, patterns, and colors. Pairing the icon with a modern, more approachable, and simpler expression of the name guarantees that the sans serif heightens legibility across billboards, commercials, and digital channels.<\/p>\n

\"taco<\/a><\/p>\n

Taco Bell CMO Marisa Thalberg states,<\/p>\n

\u201cIn this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework. The new look will hit digital assets first, followed by restaurants and packaging over time.\u201d<\/p><\/blockquote>\n

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The folks at @TacoBell<\/a> have update their logo. Does this ring a bell? \ud83d\ude09 pic.twitter.com\/quIuedRtPe<\/a><\/p>\n

\u2014 Ron Ruggless ☕️ (@RonRuggless) November 14, 2016<\/a><\/p><\/blockquote>\n

A Shift To Minimalism<\/h2>\n

In essence, the logo facelift is a simplified, minimalized rendition of the logo we have all come to associate with Taco Bell, and features a flatter bell design devoid of the former yellow and fuchsia palette. The logo re-design is in line with the prevalent minimalism in logo trend permeating the design industry these days. Across the country, the design brief has become all about stripping logos down to their barest essentials needed to preserve their identity, so that the new logo can accommodate as many contexts as possible.<\/p>\n

The brand changed its social avatars across myriad platforms to integrate the new look immediately. Almost as if waiting to pounce over the brand, fans began chiming in with their sentiments over the facelift. One fan wrote, \u201cIt could use one more color \u2014 maybe yellow \u2014 but overall, really nice and clean update!”, while another fan rejected the overhaul as rebranding “sacrilege.”<\/p>\n

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While the Twitterati has already passed their verdicts, our panelists for today discuss how adapting a new logo for their brand identity is going to fare for Taco Bell:<\/p>\n